📌 Core Information
🔹 Job Title: Performance Marketing Specialist 📈💡
🔹 Company: LEMAN
🔹 Location: Greve, DK
🔹 Job Type: Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing LinkedIn campaigns to drive performance
- Exploring and testing new paid channels to diversify LEMAN's marketing mix
- Collaborating with the team to define audiences, formats, and budgets
- Monitoring and reporting on campaign performance, connecting data points between LinkedIn, HubSpot, and other channels
- Creating dashboards to share marketing insights across the company
ASSUMPTION: This role requires a balance of creative problem-solving and data-driven decision-making. The ideal candidate will be comfortable navigating ad managers, dashboards, and analytics tools to turn raw data into actionable insights.
📋 Key Responsibilities
✅ Upload, manage, and optimize campaigns in LinkedIn Campaign Manager
✅ Define audiences, formats, and budgets in collaboration with the team
✅ Report on campaign performance and connect data points between LinkedIn, HubSpot, and other channels
✅ Explore and test new paid channels to help find the right mix for LEMAN
✅ Create dashboards to share marketing insights across the company
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative to continuously improve campaign performance and explore new opportunities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing or campaign management
Required Skills:
- Proficient in LinkedIn Campaign Manager and other ad managers
- Strong analytical skills and data-driven mindset
- Fluency in English (Danish not needed)
- Proficient in Excel and other analytics tools (HubSpot, GA4)
- Experience with A/B testing and optimizing campaigns based on performance data
Preferred Skills:
- Experience with other paid channels (e.g., Google Ads, Facebook Ads)
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
- Basic knowledge of HTML and CSS
ASSUMPTION: While not explicitly stated, proficiency in Danish is likely not required for this role, as fluency in English is a must and the company operates globally.
💰 Compensation & Benefits
Salary Range: DKK 35,000 per month, with a 10% bonus after 8 months (convertible to extra holidays or benefits)
Benefits:
- 25 days of annual leave (plus bank holidays)
- Comprehensive medical coverage
- Pension
- Delicious meals
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Denmark. The bonus structure suggests that the company values performance and long-term commitment.
📌 Applicant Insights
🔍 Company Context
Industry: Transportation, Logistics, Supply Chain, and Storage
Company Size: Medium (501-1,000 employees)
Founded: 1900
Company Description:
- LEMAN is a global company with deep roots and a modern, people-centric approach
- Provides customized logistics and transport solutions
- Committed to fostering a culture of respect, quality, and commitment
Company Specialties:
- Global Transport and Logistics
- Sea Freight
- Road
- Logistics
- Air Freight
- Projects and Solutions
- Express
Company Website: http://www.leman.com
ASSUMPTION: LEMAN's global presence and strong partnerships enable it to combine local insights with global expertise, offering customized solutions to meet unique customer needs.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Group MarCom team, working closely with Benedicte, Sofia, and Morten
Work Arrangement: Hybrid (on-site with flexible remote work options)
Growth Opportunities:
- Potential to expand responsibilities based on performance and company growth
- Opportunities to work on global projects and collaborate with international teams
- Access to professional development resources and training
ASSUMPTION: This role offers opportunities for professional growth and development within a global organization.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work options)
Office Location(s): Greve, DK
Geographic Context:
- Greve is a town in Denmark with a population of approximately 40,000 people
- Located about 20 km west of Copenhagen, offering easy access to urban amenities while maintaining a suburban feel
- Known for its vibrant business community and strong sense of local identity
Work Schedule: Standard full-time hours with flexible working arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the hiring manager
- On-site or virtual interview with the Group MarCom team
- Final decision and offer
Key Assessment Areas:
- Digital marketing and campaign management skills
- Data analysis and A/B testing proficiency
- Cultural fit and alignment with LEMAN's values
- Problem-solving and initiative-taking abilities
Application Tips:
- Highlight relevant experience and achievements in digital marketing and campaign management
- Demonstrate a strong understanding of data-driven decision-making and A/B testing
- Tailor your resume and cover letter to emphasize your fit with LEMAN's company culture and values
- Prepare examples of successful campaigns or projects you've managed in the past
ATS Keywords: Digital Marketing, Campaign Management, LinkedIn Ads, A/B Testing, Data Analysis, Marketing Automation, Hybrid Work, Global Company, Professional Development
ASSUMPTION: The application process is likely to be competitive, so tailoring your application materials and preparing for behavioral interview questions will be crucial for success.
🛠️ Tools & Technologies
- LinkedIn Campaign Manager
- HubSpot
- Excel
- GA4
- Other ad managers (e.g., Google Ads, Facebook Ads)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Respect: Treating every colleague, customer, and partner with kindness and consideration
- Quality: Getting the details right to ensure smooth job performance
- Commitment: Showing up, solving problems, and going the extra mile, even when things get tough
Work Style:
- Collaborative and data-driven
- Proactive and innovative
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy turning raw data into actionable insights?
- Are you comfortable navigating ad managers and dashboards to optimize campaign performance?
- Do you embrace a collaborative work style and enjoy working with a diverse team?
ASSUMPTION: LEMAN values a strong cultural fit and looks for candidates who align with their core values and work style preferences.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously may require strong organizational skills and time management
- Working in a global company may involve occasional late-night or early-morning calls to accommodate different time zones
- Balancing on-site and remote work may present unique communication and collaboration challenges
- Keeping up with industry trends and best practices in digital marketing may require continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong communication, time management, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on paid digital advertising, with a strong emphasis on data-driven decision-making and A/B testing
- LEMAN's global presence offers unique opportunities for international collaboration and exposure to diverse markets
- Career progression may involve moving into more senior marketing roles or specializing in a specific channel or industry vertical
ASSUMPTION: This role offers a unique blend of data-driven marketing and global collaboration, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a successful LinkedIn campaign to generate leads for a specific product or service
- Conducting A/B tests to optimize ad creatives, targeting, and bidding strategies
- Creating a comprehensive dashboard to monitor and report on campaign performance across multiple channels
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with concrete examples of the work they will be doing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does LEMAN support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a hybrid environment, and how does LEMAN address them?
- How does LEMAN measure the success of its marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and campaign management
- Prepare examples of successful campaigns or projects you've managed in the past
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
