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Performance Marketing Specialist

99 Group
Full-time
On-site
Jakarta, Jakarta, Indonesia
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Specialist

πŸ”Ή Company: 99 Group

πŸ”Ή Location: Jakarta, Indonesia

πŸ”Ή Job Type: Contractor

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 8, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving conversions on the real estate portal through digital marketing campaigns
  • Managing weekly metrics reporting and end-to-end campaign creation processes
  • Optimizing campaign performance and implementing A/B tests
  • Staying updated with digital marketing trends and new technologies

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to collaborate effectively with stakeholders.

πŸ“‹ Key Responsibilities

βœ… Execute digital marketing campaigns across search, display, and social advertising to drive conversions on the portal

βœ… Manage weekly metrics reporting across digital channels

βœ… Manage the end-to-end process of campaign creation, including setting up ad sets, audience targeting, ad copy, creative review, and bid adjustments

βœ… Manage multiple projects concurrently and handle daily ad hoc operations

βœ… Continually review campaign performance and provide recommendations to optimize overall spend and performance

βœ… Develop, oversee, and evaluate the implementation of A/B test campaigns

βœ… Identify trends and insights, keep abreast of new social media or web technologies, and digital marketing trends

βœ… Implement these new technologies in developing new campaigns

ASSUMPTION: The role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-3 years of experience in digital marketing advertisement, with a strong focus on Google AdWords and social media campaigns

Required Skills:

  • Proven experience in setting up and optimizing Google AdWords (SEM) and Facebook/Instagram campaigns
  • Excellent communication and interpersonal skills, with a strong ability to manage stakeholders
  • Strong operational knowledge of marketing or ad serving tools like Google Analytics, AdWords Editor, Power Editor
  • Able to work independently and is a self-starter
  • Problem solver in a multi-tasking, fast-paced business environment

Preferred Skills:

  • Eye for design and strong in website building/design optimizations on WordPress, Elementor

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the company's international presence and the nature of digital marketing campaigns.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Specialist role in Jakarta, the estimated salary range is IDR 15,000,000 - IDR 25,000,000 per month. This range takes into account the candidate's experience level and the company's size.

Benefits:

  • Opportunity to work in a dynamic, fast-growing tech company
  • Competitive salary and benefits package
  • Chance to make a significant impact on the real estate industry

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. The company's benefits package is likely to include health insurance, retirement plans, and other standard employee benefits.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Real Estate Technology

Company Size: 201-500 employees

Founded: 2012 (as 99.co, merged with Rumah123 in 2018)

Company Description:

  • Leading real estate technology company operating real estate portals across Southeast Asia
  • Specializes in digital property advertising and aims to revolutionize the real estate industry
  • Headquartered in Singapore with operations in Singapore and Indonesia

Company Specialties:

  • Real estate marketplace and portal
  • Property advertising
  • Internet and mobile app development

Company Website: 99.co

ASSUMPTION: As a tech company focused on real estate, 99 Group values innovation, data-driven decision making, and a strong commitment to customer satisfaction.

πŸ“Š Role Analysis

Career Level: Mid-level Marketing Specialist role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Sales, Product, and Design

Work Arrangement: On-site, full-time position with the possibility of occasional remote work for qualified candidates

Growth Opportunities:

  • Advancement to Senior Marketing Specialist or Marketing Manager roles
  • Expansion into new markets and product offerings
  • Potential to lead and mentor junior team members

ASSUMPTION: Given the company's growth and expansion plans, there are likely to be numerous opportunities for career advancement and professional development within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and productivity

Office Location(s): Blk 71 Ayer Rajah Crescent, Singapore, Singapore 139951, SG and Jl Casablanca, Menteng Dalam, EightyEight@Kasablanka, Level 37, Jakarta, 12870, ID

Geographic Context:

  • Jakarta, Indonesia, is the company's primary market for this role, with a large and growing real estate industry
  • The office is located in a bustling business district with easy access to public transportation and amenities
  • The city offers a vibrant cultural scene, diverse food options, and a tropical climate

Work Schedule: Standard office hours with occasional overtime as needed to meet project deadlines

ASSUMPTION: The work environment is likely to be fast-paced, dynamic, and collaborative, with a strong emphasis on teamwork and open communication.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • In-depth interview with the Marketing Manager and/or other team members
  • Final round interview with the Head of Marketing or another senior leader

Key Assessment Areas:

  • Digital marketing campaign management and optimization skills
  • Data analysis and interpretation abilities
  • Communication and stakeholder management skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in digital marketing campaigns
  • Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
  • Prepare for behavioral and situational interview questions that focus on problem-solving, multitasking, and stakeholder management

ATS Keywords: Digital Marketing, Google AdWords, Facebook Advertising, Instagram Advertising, A/B Testing, Stakeholder Management, Communication, Interpersonal Skills, Problem Solving, Multi-tasking, Website Design, WordPress, Google Analytics, Ad Serving Tools, Campaign Optimization

ASSUMPTION: The application process is likely to involve an Applicant Tracking System (ATS) that uses keywords to screen and rank candidates' resumes. Including relevant keywords from the job description in your application materials can help improve your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Google AdWords (SEM)
  • Facebook/Instagram Ads
  • Google Analytics
  • AdWords Editor
  • Power Editor
  • WordPress
  • Elementor

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Curiosity: We are driven by a desire to learn and grow
  • Data-driven: We make decisions based on data and evidence
  • Collaboration: We work together to achieve our goals

Work Style:

  • Fast-paced and dynamic environment
  • Strong focus on teamwork and open communication
  • Data-driven decision making and continuous improvement

Self-Assessment Questions:

  • Do you thrive in fast-paced, collaborative environments?
  • Are you comfortable working with data and using it to inform decision-making?
  • Do you possess strong communication and stakeholder management skills?

ASSUMPTION: Candidates who are a strong cultural fit for 99 Group are likely to be curious, data-driven, and collaborative team players with excellent communication skills.

⚠️ Potential Challenges

  • Managing multiple projects and campaigns simultaneously may be challenging for less experienced candidates
  • The fast-paced work environment may require occasional overtime to meet project deadlines
  • Candidates may face competition from other experienced digital marketing professionals in the region

ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a proactive approach to time management.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Marketing Specialist roles, this position places a stronger emphasis on digital marketing campaign management and optimization
  • In the real estate technology industry, this role is unique in its focus on driving conversions on a real estate portal through digital marketing campaigns
  • Career progression in this role may involve expanding into new markets or product offerings, as well as taking on leadership responsibilities

ASSUMPTION: Candidates should research similar roles in the real estate technology industry to better understand the unique aspects of this position and how it compares to other opportunities.

πŸ“ Sample Projects

  • Developing and executing a targeted social media advertising campaign to drive traffic to the real estate portal
  • Optimizing Google AdWords campaigns to improve conversion rates and reduce cost per acquisition
  • Conducting A/B tests on ad creative and landing pages to identify high-performing variations

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. Successful candidates will be able to demonstrate their ability to manage and optimize digital marketing campaigns in a dynamic, fast-paced environment.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the overall marketing strategy?
  • What are the most significant challenges facing the real estate industry in Indonesia, and how does this role address them?
  • How does 99 Group support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
  • How does 99 Group foster a collaborative and inclusive work environment?

ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing campaign management and optimization
  • Prepare for behavioral and situational interview questions that focus on problem-solving, multitasking, and stakeholder management
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.