Performance Marketing Specialist

📌 Core Information

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Calo

🔹 Location: Remote (UK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (UK)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid marketing strategies across multiple platforms
• Managing daily optimizations and automations
• Collaborating with cross-functional teams to integrate performance marketing efforts
• Conducting A/B testing to refine campaigns and enhance engagement
• Monitoring trends in social media marketing and adapting strategies

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay updated with new trends and technologies in digital marketing.

📋 Key Responsibilities

✅ Develop and execute effective paid marketing strategies across platforms like Meta, TikTok, Google, and Programmatic Channels

✅ Manage daily optimizations and automations across all platforms

✅ Manage budgets and campaigns across these platforms to maximize return on investment and minimize Customer Acquisition Cost (CAC)

✅ Track and analyze the performance of paid campaigns, adjusting strategies based on data-driven insights

✅ Collaborate with cross-functional teams to integrate performance marketing efforts with overall marketing strategies

✅ Conduct A/B testing to refine campaigns and enhance engagement and conversion rates

✅ Develop a framework to test creative formats, messaging, and resonance with audience personas

✅ Develop Keyword Researches and provide CRO (Conversion Rate Optimization) techniques

✅ Monitor trends in social media marketing, adapting strategies to leverage new opportunities and platforms

✅ Coordinate with the growth team to improve funnel conversion rates and share insights

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or any related field

Experience: 3+ years of experience in a performance marketing role at a B2C company (tech experience preferred)

Required Skills:

• Proven track record of managing substantial marketing budgets effectively
• Familiarity with performance marketing automation technology, attribution, and analytical tools
• Strong analytical skills, with experience in data interpretation and A/B testing
• Creative mindset with the ability to identify and target key audiences effectively and devise digital campaigns that are engaging
• Ability to optimize landing pages and user funnels
• Keen interest in staying updated with new technologies and emerging trends in digital marketing

Preferred Skills:

• Experience in a scale-up business

ASSUMPTION: Candidates with experience in the food and health industries may have an added advantage in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £50,000 per annum (based on industry standards for a mid-level marketing role in the UK)

Benefits:

• Health insurance
• Retirement plan
• Flexible working hours
• Generous vacation policy
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 1,001-5,000 employees (Mid-size company with a startup-like culture)

Founded: 2019 (Relatively young company with significant growth potential)

Company Description:

• Calo is an app providing personalized meal plans for busy people through nutritional algorithms
• Built with love by chefs, nutritionists, and software engineers
• Born in Bahrain in 2019, Calo has since grown to different countries and has cooked and delivered millions of nutritious meals

Company Specialties:

• Personalized meal plans
• Nutritional algorithms
• Health and wellness

Company Website: Calo Jobs

ASSUMPTION: Calo's focus on health and wellness, combined with its innovative use of technology, sets it apart in the market.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Remote (UK) with flexible hours

Growth Opportunities:

• Potential to grow into a senior marketing role as the company expands
• Opportunities to work on diverse marketing campaigns and projects
• Chance to gain experience in a fast-growing, innovative company

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a dynamic and supportive environment.

🌍 Location & Work Environment

Office Type: Remote (with occasional team meetings and events)

Office Location(s): Riyadh, Saudi Arabia; Dubai, United Arab Emirates (with occasional team meetings and events)

Geographic Context:

• Calo is headquartered in Riyadh, Saudi Arabia, with a significant presence in Dubai, United Arab Emirates
• The company operates in multiple countries, including Bahrain, Saudi Arabia, the United Arab Emirates, and the United Kingdom
• Calo's remote work arrangement allows for a diverse and global team

Work Schedule: Flexible hours with a focus on results and productivity

ASSUMPTION: Calo's remote work arrangement fosters a flexible and inclusive work environment that caters to diverse employee needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical assessments
• Final round interviews with key stakeholders
• Background and reference checks

Key Assessment Areas:

• Problem-solving skills
• Analytical and data interpretation abilities
• Creativity and strategic thinking
• Communication and collaboration skills
• Knowledge of performance marketing trends and best practices

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and technical assessments by researching common marketing scenarios and tools
• Showcase your understanding of Calo's mission and values during interviews
• Demonstrate your ability to work independently and manage multiple projects

ATS Keywords: Performance Marketing, Digital Campaigns, Social Media Advertising, Data Analysis, A/B Testing, Creative Development, Budget Management, Customer Acquisition, Conversion Rate Optimization, Collaboration, Analytical Tools, Media Buying, Trend Monitoring, Problem Solving, Health and Fitness Interest

ASSUMPTION: Calo's hiring process is designed to assess both technical skills and cultural fit, ensuring a strong match for the role and the company.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• TikTok Ads
• Programmatic Platforms (e.g., Google Display & Video 360, The Trade Desk)
• Attribution and analytical tools (e.g., Looker Studio, Google Analytics, Adjust)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Health and Wellness
• Collaboration
• Continuous Learning
• Customer Focus

Work Style:

• Results-driven and data-focused
• Creative and strategic thinking
• Strong problem-solving skills
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay updated with new trends and technologies in digital marketing?
• Can you provide an example of a successful marketing campaign you've managed, and how you optimized it based on data-driven insights?
• How do you balance multiple projects and priorities in a remote work environment?

ASSUMPTION: Calo's culture values innovation, collaboration, and continuous learning, and candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and projects simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Balancing the need for creativity with data-driven decision making
• Working effectively in a remote team environment

ASSUMPTION: These challenges require strong self-management skills, adaptability, and a results-driven mindset to overcome.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data-driven decision making and continuous learning
• Calo's innovative use of technology sets it apart from more traditional food and beverage companies
• This role offers a unique opportunity to work in a fast-growing, innovative company with a strong focus on health and wellness

ASSUMPTION: Candidates should consider their personal and professional growth goals when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a successful social media advertising campaign for a new meal plan launch
• Optimizing a Google Ads campaign to improve conversion rates and reduce CAC
• Conducting A/B testing to refine landing pages and user funnels for improved engagement and conversions

ASSUMPTION: These sample projects demonstrate the hands-on, data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Calo support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Calo measure the success of its marketing campaigns, and how are these metrics used to inform future strategies?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your fit with the team and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and technical assessments by researching common marketing scenarios and tools
• Showcase your understanding of Calo's mission and values during interviews
• Demonstrate your ability to work independently and manage multiple projects
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.