📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: QVC
🔹 Location: Brugherio, Italy
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and controlling campaigns in assigned performance marketing channels
- Developing weekly and monthly goals for New Names, Sales, Spend, and Profitability
- Setting up campaigns and tracking results based on best practices in the marketing industry
- Developing new business opportunities in assigned channels driven by campaign insights
- Establishing strong relationships with key business partners and scouting new potential partners
- Sharing best practices across markets and working in an international environment
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ Plan, execute, and control campaigns in assigned performance marketing channels (such as Affiliate & Paid Social, Display Marketing)
✅ Develop weekly and monthly goals with regards to New Names, Sales, Spend, and Profitability driven by the assigned performance marketing channels
✅ Set up campaigns, track, and improve results on an ongoing basis, based upon best practices in the Marketing Industry
✅ Develop continuously new business opportunities in the assigned channels driven by insights of executed campaigns
✅ Establish strong relationships with key business partners of the assigned performance marketing channel
✅ Develop business plans based on current results and open opportunities, identify and execute test scenarios together with these partners
✅ Scout new potential partners within assigned channel
✅ Share best practices across markets, developing a close relationship with your peers in the international markets
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 3 years of experience in Performance Marketing practice, with proven success in driving profitable sales and customer development
Required Skills:
- Basic technical knowledge of Performance Marketing Tools (e.g., Adobe Analytics, Criteo Ads, Meta Ads, Affiliate Network, etc.)
- Strong experience in setting up campaigns in assigned performance marketing channel, e.g., Affiliation, Display Marketing, or Paid Social (Facebook/Instagram/Tik Tok)
- Strong analytical skills and the ability to present complex issues in an understandable way
- Proven ability to work on different levels up to executive level and to work in an international environment with teams in different markets
- Strong experience in translating data insights into clear actions and having the capability to convince and engage other stakeholders
Preferred Skills:
- Fluency in additional languages (Italian, German, Polish, Japanese)
- Experience working with QVC or similar retail brands
ASSUMPTION: Fluency in English is mandatory for this role, as it is an international position.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for a mid-level Performance Marketing Specialist in Italy)
Benefits:
- Competitive salary
- Internal Cafè & Canteen service every day
- Corporate benefits & Corporate Wellness
- Hybrid work
- Volunteering initiatives and activities funded by the company
Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically live social shopping and video-driven commerce
Company Size: 10,001+ employees (Global), with a team of 2,265 in Italy
Founded: 1986 (QVC), with a presence in Italy since 2000
Company Description:
- QVC Group is a Fortune 500 company with six leading retail brands, offering innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide
- The company redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs
- QVC Group is committed to inclusion and belonging for all, offering friendly teams, ambitious projects, and fast-moving careers
Company Specialties:
- Retail
- ecommerce
- Broadcasting
- Multimedia
- Global
- Multiplatform
- e-commerce
- and vcommerce
Company Website: http://www.qvcgrp.com
ASSUMPTION: QVC Group is a well-established company with a strong global presence and a commitment to innovation and customer experience.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and international collaboration
Reporting Structure: Reports to the Manager Performance Marketing Europe
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- International career progression within the QVC Group
- Expanding skills and knowledge in performance marketing and retail
- Collaborating with diverse teams across multiple markets
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): QVC - Brugherio, Italy
Geographic Context:
- Brugherio is a town in the province of Monza and Brianza, Lombardy, Italy
- The office is located near Milan, Italy's second-largest city and a major economic hub
- The area offers a mix of urban and suburban living, with easy access to public transportation
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Performance marketing skills and experience
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant performance marketing experience and skills
- Prepare examples of successful performance marketing campaigns you've managed
- Research QVC Group and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Performance Marketing, Campaign Management, Affiliate Marketing, Paid Social, Display Marketing, Data Analysis, Customer Development, International Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Adobe Analytics
- Criteo Ads
- Meta Ads
- Affiliate Network
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the assigned performance marketing channels and the candidate's experience.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress
- Act With Empathy
- Be Brave
- Embrace the Future
- Do What's Right
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Customer-centric and committed to excellence
Self-Assessment Questions:
- How have you driven progress through performance marketing campaigns in the past?
- Can you provide an example of a time when you acted with empathy to improve customer experience?
- Describe a situation where you had to be brave and take a calculated risk in your marketing strategy?
ASSUMPTION: QVC Group values candidates who align with their core values and are committed to driving progress and excellence in their roles.
⚠️ Potential Challenges
- Managing multiple performance marketing channels simultaneously
- Working in an international environment with teams in different markets
- Keeping up with the latest trends and best practices in performance marketing
- Balancing on-site collaboration and remote work effectively
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other performance marketing positions in its focus on international collaboration and working with multiple performance marketing channels
- QVC Group's global presence and commitment to innovation set it apart from other retail brands
- Career progression opportunities within the QVC Group may vary depending on the specific brand and market
ASSUMPTION: This role offers unique opportunities for international collaboration and growth within the retail and ecommerce industries.
📝 Sample Projects
- Developing and executing a successful affiliate marketing campaign to drive new customer acquisition
- Optimizing a paid social advertising campaign to improve return on ad spend (ROAS)
- Collaborating with the digital store team to create targeted display marketing campaigns for specific product categories
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other teams within QVC Group, both locally and internationally?
- What opportunities are there for professional development and growth within the company?
- How does QVC Group support work-life balance for its employees?
- What are the most significant challenges facing the performance marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant performance marketing experience and skills
- Prepare examples of successful performance marketing campaigns you've managed
- Research QVC Group and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
