- Job Title: Performance Marketing Specialist
- Company: Global Accelerator
- Location: Cairo, Egypt
- Job Type: Full-time
- Category: Advertising & Marketing
- Date Posted: May 12, 2025
π Job Overview
Key aspects of this role include:
- Developing precise performance projections and executing campaigns to achieve measurable growth.
- Collaborating proactively with clients, maintaining clear communication about strategies, actions taken, and performance relative to forecasts.
- Representing and advocating for CTC's unique approach to media acquisition and its accompanying tools.
- Setting high standards and ensuring every initiative is executed at the highest level.
- Viewing challenges as opportunities to excel and taking great pride in driving results with precision and impact.
ASSUMPTION: This role requires a high level of self-motivation, autonomy, and initiative, as well as strong communication and interpersonal skills to build and maintain client relationships.
π Key Responsibilities
- Strategic Media Execution: Develop and execute strategic media plans to drive measurable business outcomes.
- Data-Driven Forecasting: Create and maintain accurate performance projections using data-driven insights.
- Client Communication: Collaborate with clients, providing regular updates on performance, and addressing any concerns or feedback.
- Campaign Optimization: Continuously monitor and optimize campaigns to maximize ROI and achieve KPIs.
- Team Collaboration: Work closely with cross-functional teams, including Google strategists, creative strategists, and email strategists, to ensure alignment and successful execution of campaigns.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple tasks and deadlines effectively.
π― Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. Candidates with relevant work experience may be considered.
- Experience: 0-2 years of experience in performance marketing, media buying, or a related field.
- Required Skills:
- Proficient in English with strong communication skills.
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Sheets).
- Experience with performance marketing platforms (e.g., Google Ads, Facebook Ads, Instagram Ads).
- Familiarity with e-commerce and a passion for driving business growth.
- Preferred Skills:
- Experience with Prophet system or similar forecasting tools.
- Knowledge of SQL or other database management systems.
- Familiarity with Statlas or other data visualization tools.
ASSUMPTION: Candidates should have a strong foundation in data analysis, marketing, and business operations, with a willingness to learn and adapt in a fast-paced environment.
π° Compensation & Benefits
- Salary Range: First month: $2,000, Second month: $4,000, Third month (on average): $7,000 a month. 1st Year Annual Range: $64,000-$76,000, 2nd Year Annual Range: $100,000-$120,000 (depending on the amount of clients and quality of work).
- Benefits: Not specified in the original job description.
- Working Hours: 40 hours per week, with the ability to pick your schedule and work remotely.
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. Benefits may include health insurance, retirement plans, and other standard employee benefits.
π Applicant Insights
π Company Context
- Industry: Advertising & Marketing
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, they produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from them β or hire them to build it for you β they have a solution to meet your business where itβs at.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising.
π Role Analysis
- Career Level: Junior to Mid-level
- Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program.
- Work Arrangement: Fully remote with the ability to pick your schedule, embracing autonomy as a core value.
- Growth Opportunities: Rapid career progression, with a clear path for promotion to a Senior Strategist within the first 12 months. Fairness and transparency in career development, with regular performance evaluations and pay increases.
ASSUMPTION: This role offers significant growth potential and a clear path for career advancement, with a strong focus on continuous learning and improvement.
π Location & Work Environment
- Office Type: Fully remote
- Office Location(s): Cairo, Egypt
- Geographic Context: Cairo, Egypt, is a bustling city with a rich history and a vibrant cultural scene. It is known for its ancient landmarks, such as the Pyramids of Giza and the Egyptian Museum, as well as its modern attractions, such as the Cairo Citadel and the Khan el-Khalili bazaar.
- Work Schedule: Flexible hours, with regular 1:1 feedback sessions to ensure accountability and engagement.
ASSUMPTION: Working remotely in Cairo offers a unique blend of ancient history and modern culture, with the flexibility to work from anywhere within the city or even outside of it.
πΌ Interview & Application Insights
- Typical Process: Not specified in the original job description.
- Key Assessment Areas: Data analysis, strategic planning, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
- Familiarize yourself with Common Thread Collective's services and approach to media acquisition.
π οΈ Tools & Technologies
- Prophet system or similar forecasting tools
- Google Sheets or other data analysis tools
- Statlas or other data visualization tools
- Performance marketing platforms (e.g., Google Ads, Facebook Ads, Instagram Ads)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to excel in this role.
π Cultural Fit Considerations
- Company Values: Not explicitly stated in the original job description.
- Work Style: Autonomy, collaboration, and continuous improvement are core values at Common Thread Collective. Candidates should be self-motivated, proactive, and comfortable working in a fast-paced, dynamic environment.
Self-Assessment Questions:
- How do you approach challenges and setbacks in your work?
- Can you provide an example of a time when you had to learn a new tool or technology quickly to complete a project?
- How do you prioritize and manage multiple tasks and deadlines?
ASSUMPTION: Candidates should be able to demonstrate a strong work ethic, adaptability, and a growth mindset to thrive in Common Thread Collective's work environment.
β οΈ Potential Challenges
- Role-Specific Challenges: The fast-paced nature of the role may require candidates to adapt quickly to new tools, technologies, and strategies.
- Company-Specific Challenges: Working in a remote environment may require candidates to be self-motivated and proactive in their communication and collaboration with team members.
- Location-Specific Challenges: Cairo's traffic and infrastructure may present challenges for candidates commuting to an office, although this role is fully remote.
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate resilience in the face of adversity.
π Similar Roles Comparison
- Role Differences: This role focuses more on strategic media execution and data-driven forecasting, while related positions may emphasize other aspects of performance marketing, such as creative strategy or account management.
- Industry-Specific Context: The e-commerce industry is dynamic and ever-evolving, with new trends and technologies emerging rapidly. Candidates should be prepared to stay up-to-date with the latest developments in performance marketing.
- Career Path Comparison: This role offers a clear path for career advancement, with a strong focus on continuous learning and improvement. Candidates should be prepared to take on additional responsibilities and grow within the organization.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other performance marketing positions within the industry.
π Sample Projects
- Developing and executing a strategic media plan for a new e-commerce client, driving measurable business outcomes within the first three months.
- Optimizing an existing campaign's performance by analyzing data and implementing targeted adjustments to improve ROI.
- Collaborating with cross-functional teams to create and execute a comprehensive marketing strategy for a seasonal product launch.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates may face in this role.
β Key Questions to Ask During Interview
- Can you describe the training and onboarding process for new team members?
- How does the company support the professional development of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does the company foster a culture of collaboration and continuous improvement?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the expectations for success in this position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/globalaccelerator/jobs/5539265004).
- Tailor your resume and cover letter to highlight your relevant skills and experiences, with a focus on data analysis, strategic planning, and communication skills.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit.
- Familiarize yourself with Common Thread Collective's services and approach to media acquisition.
- Follow up with the hiring manager within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
