- Developing precise performance projections and executing campaigns to achieve measurable growth.
- Collaborating with clients, maintaining clear communication about strategies, actions taken, and performance relative to forecasts.
- Building trust and strengthening client relationships by positioning the company as a strategic partner.
- Representing and advocating for the company's unique approach to media acquisition and its accompanying tools.
- Setting high standards and ensuring every initiative is executed at the highest level.
- Embracing challenges as opportunities to excel and taking great pride in driving results with precision and impact.
ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and excellent communication skills. The ideal candidate will have experience in performance marketing, data analysis, and client communication.
📋 Key Responsibilities
- Strategic Media Execution: Develop and execute strategic media plans to achieve measurable business outcomes.
- Data-Driven Forecasting: Utilize data analysis to create accurate performance projections and adjust them as needed to meet KPIs.
- Client Communication: Maintain regular, transparent communication with clients regarding strategies, actions taken, and performance relative to forecasts.
- Team Collaboration: Work closely with the team, including the Google strategist, creative strategist, and email strategist, to optimize productivity and maintain high-performance standards.
- System Execution: Ensure the Prophet system is executed flawlessly within the required timeline.
- Campaign Management: Build campaigns using the company's structure and best practices, and monitor active campaigns to adjust budgets and strategy as needed.
- Continuous Improvement: Contribute valuable ideas to team discussions and company-wide content production, supporting growth and innovation.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills. The ideal candidate will be comfortable working independently and taking initiative to drive results.
🎯 Required Qualifications
- Education: A bachelor's degree in Marketing, Business, Statistics, or a related field. Alternatively, relevant work experience may be considered.
- Experience: 0-2 years of experience in performance marketing, data analysis, or a related field.
- Required Skills:
- Proficient in English with strong communication skills.
- Strong data analysis skills, with experience using tools such as Google Sheets.
- Familiarity with data visualization tools, such as Tableau or Power BI.
- Experience with performance marketing, media buying, and/or digital advertising.
- Excellent communication and presentation skills.
- Strong problem-solving skills and the ability to think critically.
- Preferred Skills:
- Experience with the Prophet system or similar forecasting tools.
- Familiarity with the Statlas platform.
- Knowledge of the e-commerce industry and trends.
- Experience working remotely in a fully autonomous environment.
ASSUMPTION: Given the remote nature of the role, candidates should have a proven track record of working independently and managing their time effectively.
💰 Compensation & Benefits
- Salary Range: The salary range for this position is £30,000 - £40,000 per year, depending on experience and performance. This is an estimate based on industry standards for a performance marketing specialist role in the United Kingdom.
- Benefits: The company offers a comprehensive benefits package, including health insurance, retirement plans, and paid time off. Details of the benefits package will be provided to candidates upon request.
- Working Hours: This is a full-time remote position with a flexible schedule. The company expects employees to work 40 hours per week, with core hours between 10:00 AM and 4:00 PM BST.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2012
- Headquarters: Santa Ana, California, United States
- Specialties: Digital Sales, Digital Marketing, Digital Advertising, and more.
- Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, they produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from them or hire them to build it for you, they have a solution to meet your business where it’s at.
📊 Role Analysis
- Career Level: Junior to Mid-Level
- Reporting Structure: Reports directly to the Director of the CTC Accelerator Program, Joy Sharma.
- Work Arrangement: Fully remote with the ability to pick your schedule.
- Growth Opportunities: Rapid career progression, with a clear path to promotion to a Senior Strategist within the first 12 months.
ASSUMPTION: This role offers significant opportunities for growth and development, with a clear path for advancement within the company.
🌍 Location & Work Environment
- Office Type: Fully remote
- Office Location: Birmingham, United Kingdom
- Geographic Context: Birmingham is the second-largest city in the United Kingdom, with a diverse population and a thriving cultural scene. It is well-connected by road, rail, and air, with easy access to major cities such as London and Manchester.
- Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM BST.
ASSUMPTION: The remote work environment offers candidates the flexibility to balance work and personal responsibilities effectively.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-depth behavioral and technical interviews.
4. Final round interview with the hiring manager.
- Key Assessment Areas:
- Data analysis skills.
- Performance marketing knowledge.
- Communication and presentation skills.
- Problem-solving abilities.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences.
2. Prepare for behavioral and technical interview questions by researching the company and role.
3. Practice presenting your ideas clearly and concisely.
4. Be ready to discuss your approach to data analysis and problem-solving.
🛠️ Tools & Technologies
- Google Sheets
- Tableau or Power BI
- Prophet system
- Statlas platform
- Media buying platforms (e.g., Google Ads, Facebook Ads, etc.)
👔 Cultural Fit Considerations
- Company Values: Common Thread Collective values autonomy, continuous improvement, and exceptional work. They seek candidates who embrace these values and are committed to driving results and learning from feedback.
- Work Style: The company embraces autonomy, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks. Exceptional work is recognized and rewarded, with weekly check-ins for accountability.
⚠️ Potential Challenges
- The role may require working with multiple clients simultaneously, requiring strong time management and organizational skills.
- The remote work environment may present challenges for candidates who prefer structured office settings or face-to-face interaction.
- The role may involve working with tight deadlines and high-pressure situations, requiring strong stress management skills.
📈 Similar Roles Comparison
- Performance Marketing Specialist vs. Digital Marketing Specialist:
- Both roles focus on driving results through digital marketing campaigns.
- The Performance Marketing Specialist role emphasizes data-driven decision-making and precise forecasting, while the Digital Marketing Specialist role may focus more on creative aspects and brand building.
- The Performance Marketing Specialist role may require a higher level of mathematical and analytical skills.
📝 Sample Projects
- Developing a strategic media plan to achieve a 20% increase in sales for an e-commerce client.
- Creating a detailed forecast for a client's growth map using the Prophet system and presenting it to the client and internal stakeholders.
- Optimizing a client's media buying strategy to improve ROI by 15%.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development of its employees?
- What are the most significant challenges facing the company, and how can this role contribute to addressing them?
- How does the company measure success for this role, and what are the key performance indicators (KPIs)?
- What opportunities are there for growth and advancement within the company?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/globalaccelerator/jobs/5539224004).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences.
3. Prepare for behavioral and technical interview questions by researching the company and role.
4. Practice presenting your ideas clearly and concisely.
5. Be ready to discuss your approach to data analysis and problem-solving.
6. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
7. If selected for the final round, be prepared to present a strategic media plan or forecast for a hypothetical client to demonstrate your skills and understanding of the role.
