Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: qeen.ai

🔹 Location: Amman, Jordan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 20, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Managing end-to-end paid marketing campaigns across multiple platforms
• Optimizing campaigns to meet key performance indicators (KPIs)
• Collaborating with cross-functional teams to align campaigns with business goals
• Analyzing campaign performance and providing actionable insights
• Staying updated on digital marketing trends and best practices

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong background in performance marketing and a proven track record of driving results through data-driven decisions.

📋 Key Responsibilities

✅ Manage end-to-end paid marketing campaigns on Google Ads, Meta (Facebook/Instagram), TikTok, Snapchat, and other relevant platforms

✅ Plan, launch, monitor, and optimize campaigns to meet KPIs such as CAC, ROAS, and conversion rate

✅ Analyze campaign performance using analytics tools and provide actionable insights to improve ROI

✅ Collaborate closely with product, sales, and marketing teams to align campaigns with business goals

✅ Support lifecycle marketing initiatives through CRM channels (email, WhatsApp, push notifications)

✅ Stay updated on the latest trends and best practices in digital marketing and e-commerce

✅ Run A/B tests, audience segmentation, and retargeting strategies to increase efficiency and scale

✅ Assist in budget management and reporting for all performance marketing activities

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple campaigns simultaneously. The ideal candidate will be comfortable working independently and prioritizing their workload to meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of hands-on experience managing digital paid campaigns with measurable results

Required Skills:

• Proven track record in performance marketing for e-commerce or B2C brands, preferably in the MENA region
• Deep understanding of Google Ads, Meta Ads Manager, TikTok Ads, Snapchat Ads, and CRM marketing tools
• Strong analytical skills and ability to interpret data to make data-driven decisions
• Experience with campaign tracking tools (Google Analytics, Facebook Pixel, UTM parameters)
• Familiarity with KPIs such as CAC, ROAS, LTV, and AOV
• Excellent written and verbal communication skills in English (Arabic is a plus)
• Ability to multitask, manage priorities, and work independently in a fast-paced startup environment

Preferred Skills:

• Knowledge of AI-driven marketing tools

ASSUMPTION: Given the fast-paced nature of the startup environment, candidates with experience in agile methodologies and project management tools would be highly valued.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between $35,000 and $55,000 per year, depending on experience and qualifications. This is based on industry standards for performance marketing specialists in the MENA region.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and qualifications. The benefits listed are typical for companies of this size in the region, but may vary based on the specific employer.

📌 Applicant Insights

🔍 Company Context

Industry: qeen.ai operates in the technology industry, specifically focusing on AI-driven marketing solutions for e-commerce businesses.

Company Size: qeen.ai is a small startup with 11-50 employees. This means that the company culture is likely to be collaborative and agile, with opportunities for growth and impact.

Founded: The founding date of qeen.ai is not specified, but it is a relatively new company focused on leveraging AI to simplify and optimize e-commerce marketing.

Company Description:

• qeen.ai is a GenAI native platform for e-commerce that helps businesses get the most out of their sales and marketing
• The company builds domain expert AI agents that are easy to implement, run autonomously, and designed to optimize for sales
• qeen.ai's mission is to make intelligent commerce as effortless as possible, with a focus on simple, lightweight, user-friendly AI tailored for e-commerce

Company Specialties:

• AI-driven marketing solutions
• E-commerce optimization
• Dynamic content and marketing agents

Company Website: https://www.qeen.ai/

ASSUMPTION: As a startup, qeen.ai is likely to be innovative and forward-thinking, with a focus on leveraging technology to disrupt traditional marketing practices.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in performance marketing.

Reporting Structure: The Performance Marketing Specialist will likely report directly to the Head of Marketing or a similar role, depending on the company's organizational structure.

Work Arrangement: This role is on-site, with the option to work remotely. The specific work arrangement may vary depending on the company's policies and the candidate's needs.

Growth Opportunities:

• As a small startup, qeen.ai offers opportunities for growth and advancement as the company expands
• The ideal candidate will have the chance to make a significant impact on the company's success and shape its marketing strategy
• There may be opportunities to take on additional responsibilities or move into a management role as the company grows

ASSUMPTION: Given the fast-paced nature of startups, the specific growth opportunities available may change over time as the company evolves.

🌍 Location & Work Environment

Office Type: qeen.ai's office is located in Media City, Dubai, United Arab Emirates. The office is likely to be a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Media City, Dubai, United Arab Emirates

Geographic Context:

• Amman, Jordan, is the location of this job posting. Amman is the capital and largest city of Jordan, with a population of over 4 million people
• The city is known for its vibrant culture, rich history, and diverse cuisine
• Amman is a major economic hub in the Middle East, with a thriving startup scene and a growing tech industry

Work Schedule: The work schedule for this role is full-time, with flexible working hours and the option to work remotely. The specific work schedule may vary depending on the company's policies and the candidate's needs.

ASSUMPTION: As a small startup, qeen.ai may have a more flexible work environment than larger companies, with a greater emphasis on results and autonomy.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team to assess performance marketing skills
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Performance marketing skills and experience
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight specific examples of successful performance marketing campaigns you've managed in your resume and cover letter
• Demonstrate your understanding of the MENA region's digital marketing landscape and trends
• Showcase your ability to work independently and manage multiple campaigns simultaneously

ATS Keywords: Performance Marketing, Digital Paid Campaigns, Google Ads, Meta Ads Manager, TikTok Ads, Snapchat Ads, CRM Marketing Tools, Analytical Skills, Campaign Tracking Tools, KPI Familiarity, Communication Skills, Multitasking, Startup Environment, AI-Driven Marketing Tools

ASSUMPTION: As a small startup, qeen.ai's interview process may be more informal and flexible than larger companies, with a greater emphasis on cultural fit and alignment with company values.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• TikTok Ads
• Snapchat Ads
• CRM marketing tools (e.g., HubSpot, Salesforce, Zoho CRM)
• Campaign tracking tools (e.g., Google Analytics, Facebook Pixel, UTM parameters)
• AI-driven marketing tools (e.g., qeen.ai's proprietary platform)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Simplicity
• Collaboration
• Customer-centricity

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Collaborative and team-oriented
• Results-focused and autonomous

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment?
• Are you comfortable working independently and managing multiple campaigns simultaneously?
• Do you have a strong background in performance marketing and a proven track record of driving results?
• Are you passionate about leveraging AI to disrupt traditional marketing practices?

ASSUMPTION: As a small startup, qeen.ai is likely to prioritize cultural fit and alignment with company values in its hiring process.

⚠️ Potential Challenges

• The fast-paced nature of the startup environment may require candidates to be adaptable and able to manage multiple priorities simultaneously
• The ideal candidate will need to be comfortable working independently and taking ownership of their campaigns
• Candidates may need to be proactive in staying updated on the latest trends and best practices in digital marketing and e-commerce
• The specific challenges of this role may vary depending on the company's goals and the candidate's responsibilities

ASSUMPTION: Given the fast-paced nature of startups, the specific challenges of this role may change over time as the company evolves.

📈 Similar Roles Comparison

• This role is similar to other performance marketing specialist roles, but may have a greater emphasis on AI-driven marketing solutions
• The specific responsibilities and requirements of this role may vary depending on the company's size, industry, and goals
• Candidates with experience in e-commerce or B2C brands may find this role particularly appealing

ASSUMPTION: As a small startup, qeen.ai may offer unique opportunities and challenges compared to larger companies in the industry.

📝 Sample Projects

• Managing a successful Google Ads campaign for an e-commerce client, resulting in a 20% increase in conversions
• Implementing a retargeting strategy on Meta (Facebook/Instagram) that improved ROAS by 15% for a B2C brand
• Optimizing a TikTok Ads campaign for a fashion retailer, leading to a 30% increase in app installs

ASSUMPTION: The specific projects and campaigns mentioned are intended to illustrate the types of responsibilities and achievements expected in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the company use AI to drive marketing results, and what role will I play in that process?

ASSUMPTION: The specific questions asked during the interview may vary depending on the candidate's interests, the company's goals, and the interviewer's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and achievements
• Prepare for the technical interview by brushing up on your knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Snapchat Ads, and CRM marketing tools
• Research qeen.ai's proprietary AI platform and be prepared to discuss how you can leverage it to drive marketing results
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.