📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Best Buy Canada
🔹 Location: 00000 Canadian Headquarters, Vancouver, BC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote first with in-person interactions at head office)
🚀 Job Overview
Key aspects of this role include:
- Creating, executing, and optimizing performance marketing campaigns across various platforms to drive traffic and boost sales.
- Collaborating closely with the digital marketing team to ensure effective performance marketing strategies.
- Leading category marketing lifecycle through planning, budgeting, and execution.
- Maximizing ROAS through budget and bid management across media platforms.
- Staying updated on industry trends and best practices.
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ Lead category marketing lifecycle through planning, budgeting, and execution, completing ongoing performance analysis and implementation of learnings to drive success.
✅ Plan, launch, and optimize paid media campaigns across various platforms.
✅ Propose solutions and make optimization decisions to improve campaign performance.
✅ Maximize ROAS through budget and bid management across media platforms.
✅ Conduct A/B testing to enhance marketing efforts.
✅ Use data to drive decisions and report on performance impact to total organizational results.
✅ Generate a range of reports with key metrics and insights.
✅ Communicate performance updates to stakeholders and senior leadership.
✅ Stay updated on industry trends and best practices.
ASSUMPTION: This role requires strong analytical skills and proficiency with various performance marketing platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3+ years of experience in performance marketing within an agency or retailer.
Required Skills:
- Expertise in optimizing paid media campaigns across paid search, social, programmatic, and video.
- Strong analytical skills and proficiency with Google Ads, Meta Business Manager, and other performance marketing platforms.
- Familiarity with product feeds and dynamic product ads/media implementation.
- Excellent understanding of digital marketing channels and techniques.
- Experience with budget management and ROAS optimization.
- Strong Excel skills.
- Creative thinking and problem-solving abilities.
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Fluency in French (an asset).
ASSUMPTION: While not explicitly stated, having experience with data visualization tools and fluency in French may provide a competitive edge for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 CAD per year. Starting pay offered will consider skills and experience.
Benefits:
- Employee discounts on awesome tech from day one.
- Flexible health benefits and wellness program.
- TFSA and RRSP programs.
- 100% matched company pension plan.
- Training programs to build new and transferable skills.
Working Hours: 40 hours per week, with flexible hours and a remote-first working model.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a performance marketing specialist role with 3+ years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Best Buy Canada operates in the competitive retail industry, focusing on consumer electronics, computers, and entertainment products.
Company Size: With over 10,000 employees, Best Buy Canada offers a large and diverse work environment.
Founded: Best Buy Canada was founded in 2001 and operates as a wholly-owned subsidiary of Best Buy Co., Inc.
Company Description:
- Best Buy Canada is one of the largest omni-channel retailers of consumer electronics, computers, and entertainment products, related accessories, and services in Canada.
- The company offers a wide range of products and services, including mobile devices, gaming, home theatre installation, and customer support.
- Best Buy Canada is committed to growth and innovation, providing employees with opportunities to build their careers within the organization.
Company Specialties:
- Consumer Electronics
- Mobile Devices
- Entertainment Products
- Customer Service
- Gaming
- Retail Sales
- Computer Support
- Home Theatre Installation
Company Website: http://www.bestbuy.ca/careers
ASSUMPTION: Best Buy Canada's focus on technology and innovation creates an environment where employees can stay up-to-date with the latest trends in their respective fields.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 3+ years of experience in performance marketing.
Reporting Structure: The Performance Marketing Specialist will report directly to the Digital Marketing Manager.
Work Arrangement: This role follows a remote-first working model with in-person interactions at the head office in Vancouver, BC, for strategic, collaborative, and social purposes.
Growth Opportunities:
- As Best Buy Canada is a large organization, there may be opportunities for career progression within the marketing department or other areas of the business.
- The company offers training programs to help employees build new and transferable skills, fostering professional development.
- With a focus on innovation and growth, Best Buy Canada provides an environment where employees can stay current with industry trends and best practices.
ASSUMPTION: While specific career progression paths may not be explicitly stated, the company's size and focus on growth suggest opportunities for advancement.
🌍 Location & Work Environment
Office Type: Best Buy Canada's head office is located in Vancouver, BC, with a remote-first working model.
Office Location(s): Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3
Geographic Context:
- Vancouver, BC, is a multicultural city with a high quality of life, offering a mix of urban and outdoor activities.
- The city has a mild oceanic climate, with mild winters and warm, dry summers.
- Vancouver is known for its vibrant tech industry, providing ample networking opportunities for professionals in the field.
Work Schedule: The work schedule is flexible, with a focus on results and productivity. Employees are expected to maintain regular working hours but may have some flexibility in their daily schedules.
ASSUMPTION: The remote-first working model allows employees to balance their work and personal lives more effectively, while still having the opportunity for in-person collaboration and socialization at the head office.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Best Buy Canada careers website.
- Phone or video screening with the hiring manager or HR representative.
- In-depth interview with the Digital Marketing Manager and other team members.
- Final interview with the Director of Digital Marketing.
Key Assessment Areas:
- Analytical skills and data-driven decision-making.
- Campaign optimization and strategy development.
- Communication and presentation skills.
- Cultural fit and alignment with Best Buy Canada's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of performance marketing campaigns and your ability to optimize them.
- Showcase your analytical skills and provide examples of how you've used data to drive decisions in previous roles.
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities.
ATS Keywords: Performance Marketing, Campaign Optimization, Paid Media, Google Ads, Meta Business Manager, Analytical Skills, Budget Management, ROAS Optimization, Excel Skills, Creative Thinking, Problem Solving, A/B Testing, Data-Driven Decisions, Reporting, Industry Trends, Digital Marketing
ASSUMPTION: Best Buy Canada uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Manager
- Excel
- Data visualization tools (e.g., Tableau, Power BI)
- Performance marketing platforms (e.g., Google Analytics, Facebook Ads Manager)
ASSUMPTION: While not explicitly stated, proficiency in these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Curious
- Adaptable
- Collaborative
- Accountable
Work Style:
- Results-driven
- Data-informed
- Collaborative
- Adaptable
- Continuously learning
Self-Assessment Questions:
- How do you demonstrate a customer-obsessed mindset in your work?
- Can you provide an example of a time when you adapted to a significant change in your role or the market?
- How do you collaborate effectively with cross-functional teams to achieve shared goals?
ASSUMPTION: Best Buy Canada values employees who align with their core values and work style, fostering a strong cultural fit within the organization.
⚠️ Potential Challenges
- Managing multiple performance marketing campaigns simultaneously may require strong organizational skills and time management.
- Keeping up with industry trends and best practices may necessitate continuous learning and adaptation.
- Collaborating effectively with cross-functional teams may require strong communication and interpersonal skills.
- The remote-first working model may present challenges in maintaining work-life balance and staying connected with colleagues.
ASSUMPTION: While these challenges may arise, Best Buy Canada's focus on employee development and growth opportunities can help mitigate them.
📈 Similar Roles Comparison
- This role differs from related positions, such as Marketing Coordinator or Digital Marketing Specialist, in its focus on performance marketing campaign optimization and data-driven decision-making.
- In the retail industry, this role is unique in its focus on driving traffic and boosting sales through performance marketing campaigns.
- Career progression in this role may lead to positions such as Senior Performance Marketing Specialist, Marketing Manager, or Digital Marketing Director.
ASSUMPTION: While this role shares some similarities with other marketing positions, its unique focus on performance marketing sets it apart.
📝 Sample Projects
- Developing and executing a paid social media campaign to drive traffic and boost sales for a specific product category.
- Optimizing a Google Ads campaign to improve ROAS and reduce cost per acquisition.
- Conducting A/B testing on ad creatives and landing pages to enhance marketing efforts and increase conversions.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Performance Marketing Specialist may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the digital marketing department?
- How does Best Buy Canada support the professional development and growth of its employees?
- Can you provide an example of a successful performance marketing campaign implemented by the company, and what made it successful?
- How does the company foster a culture of inclusivity and collaboration?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.bestbuy.ca/careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for interviews by researching Best Buy Canada's company culture, values, and recent marketing campaigns.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
