Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Zynga

🔹 Location: Istanbul, Turkey

🔹 Job Type: On-site

🔹 Category: Gaming

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition and growth for Zynga's top mobile games
• Collaborating with cross-functional teams to optimize ad creatives and marketing strategies
• Analyzing campaign data to inform decision-making and improve performance
• Exploring new marketing channels and tactics to diversify the marketing mix
• Staying up-to-date with mobile industry trends and emerging technologies

ASSUMPTION: This role requires a strong analytical mindset and proficiency in using BI tools to extract insights from complex data sets. Prior experience in mobile app or gaming performance marketing is highly preferred.

📋 Key Responsibilities

✅ Plan, execute, and optimize performance marketing campaigns across channels like Meta, Google, video networks, and mobile DSPs

✅ Help manage influencer marketing efforts and agency relationships

✅ Track key KPIs and leverage data to drive the growth of our games

✅ Partner with the creative team to brainstorm, test, and optimize high-performing ad creatives

✅ Collaborate with growth analysts to evaluate campaign impact and surface actionable insights

✅ Conduct competitor research using mobile intelligence tools to spot trends and opportunities

✅ Stay up-to-date with mobile industry trends and emerging marketing technologies

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills. The ideal candidate will be proactive, detail-oriented, and able to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Engineering, or a related field

Experience: 2+ years of hands-on performance marketing experience (ideally in mobile apps or gaming)

Required Skills:

• Proficient in using BI tools (e.g., Tableau, Power BI) to extract insights from complex data sets
• Hands-on experience with leading ASO platforms (e.g., AppTweak, Sensor Tower, Mobile Action) for optimizing metadata, identifying growth opportunities, and analyzing competitor strategies
• Prior experience working with major social platforms (e.g., Google, Meta) and ad networks (e.g., AppLovin, Unity)
• Excellent communication skills in English (both written and spoken)

Preferred Skills:

• Experience with retargeting/re-marketing
• Fluency in Turkish

ASSUMPTION: While not explicitly stated, proficiency in using Excel and familiarity with gaming industry trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for performance marketing specialists in Istanbul with 2-5 years of experience, the estimated salary range is ₺35,000 - ₺55,000 per month (gross).

Benefits:

• Health insurance
• Retirement plan
• Generous vacation policy
• Employee stock purchase plan

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet campaign deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are subject to change and may be adjusted based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Zynga is a global leader in interactive entertainment, specializing in mobile gaming. They are a subsidiary of Take-Two Interactive and have a strong presence in the social casino and strategy game genres.

Company Size: Zynga has 1,001-5,000 employees globally, with a significant presence in Istanbul. This size allows for ample opportunities for growth and collaboration while maintaining a supportive work environment.

Founded: Zynga was founded in 2007 and has since grown to become one of the most popular mobile gaming companies worldwide.

Company Description:

• Zynga is committed to creating fun, social, and engaging gaming experiences for players worldwide
• The company fosters a culture of collaboration, innovation, and continuous learning
• Zynga is dedicated to creating an inclusive and diverse workplace that reflects the global community of gamers they serve

Company Specialties:

• Social casino games (e.g., Zynga Poker, Hit it Rich! Slots, Wonka Slots)
• Strategy games (e.g., Empires & Puzzles, Merge Dragons!, Merge Magic!)
• Card and board games (e.g., Words With Friends, Top Eleven, Toon Blast)

Company Website: https://www.zynga.com/

ASSUMPTION: Zynga's Istanbul studio is a vibrant and collaborative environment where employees can grow both personally and professionally.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in performance marketing, ideally within the mobile gaming industry.

Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing Manager and collaborate closely with cross-functional teams, including creative, growth, and data analytics.

Work Arrangement: This is an on-site position, with the opportunity for occasional remote work as needed.

Growth Opportunities:

• Advancement to a Senior Performance Marketing Specialist or Marketing Manager role
• Expansion into new markets and game franchises
• Potential to lead and mentor junior team members

ASSUMPTION: This role offers ample opportunities for professional growth and development within the dynamic and expanding mobile gaming industry.

🌍 Location & Work Environment

Office Type: Zynga's Istanbul office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Mayıs Sokak 19, Umraniye, Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey and a major hub for the gaming industry
• The city offers a rich cultural scene, vibrant nightlife, and numerous historical sites
• Istanbul's strategic location makes it an ideal base for working with global teams and markets

Work Schedule: Standard office hours with occasional flexibility for campaign management and team meetings.

ASSUMPTION: Istanbul's diverse cultural landscape and thriving gaming industry make it an exciting place to work and grow as a professional.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Marketing Manager and potential team members
• Final interview with the studio head or another senior leader

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign planning and execution abilities
• Creativity and strategic thinking
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
• Include specific examples of successful campaigns you've managed and the results you achieved
• Demonstrate your understanding of the mobile gaming industry and Zynga's portfolio of games

ATS Keywords: Performance Marketing, User Acquisition, Campaign Optimization, Mobile Gaming, ASO, BI Tools, Social Media Advertising, Retargeting

ASSUMPTION: Zynga's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.

🛠️ Tools & Technologies

• BI tools (e.g., Tableau, Power BI)
• ASO platforms (e.g., AppTweak, Sensor Tower, Mobile Action)
• Social media advertising platforms (e.g., Meta Ads, Google Ads)
• Mobile DSPs (e.g., AppLovin, Unity)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Innovation
• Fun
• Integrity

Work Style:

• Data-driven and analytical
• Proactive and self-motivated
• Strong communicator and team player
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with large data sets and drawing insights from them?
• Can you effectively collaborate with cross-functional teams to achieve common goals?

ASSUMPTION: Zynga values candidates who are passionate about gaming, data-driven, and eager to contribute to a collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Keeping up with the fast-paced nature of the mobile gaming industry
• Adapting to changes in marketing trends, technologies, and platforms
• Working effectively in a remote or hybrid team environment

ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike other performance marketing roles, this position focuses specifically on user acquisition for mobile gaming apps
• Zynga's global presence and portfolio of popular games offer unique opportunities for growth and impact
• Career progression may involve moving into different game franchises or markets

ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and creative problem-solving within the dynamic mobile gaming industry.

📝 Sample Projects

• Developing and executing a targeted user acquisition campaign for a new game launch
• Optimizing ad creatives and targeting strategies to improve return on ad spend (ROAS)
• Conducting competitor research and identifying opportunities for differentiation and growth

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Performance Marketing Specialist at Zynga.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does this role collaborate with other teams, such as creative and data analytics, to drive campaign success?
• What opportunities are there for professional growth and development within the marketing team and the broader organization?
• How does Zynga support work-life balance for its employees?
• What are the most exciting initiatives or projects happening within the Istanbul studio?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Zynga Careers portal
• Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills
• Prepare examples of successful campaigns you've managed and the results you achieved
• Demonstrate your understanding of the mobile gaming industry and Zynga's portfolio of games
• Follow up with the Zynga HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.