📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Global Accelerator
🔹 Location: Glasgow, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing precise performance projections and executing campaigns to achieve measurable growth.
- Collaborating proactively with clients to maintain clear communication about strategies, actions taken, and performance relative to forecasts.
- Building and maintaining strong client relationships by positioning CTC as a strategic partner.
- Representing CTC's unique approach to media acquisition and its accompanying tools.
- Ensuring high-quality execution of all initiatives and taking ownership of outcomes.
- Embracing challenges and adapting to changing circumstances to exceed expectations.
ASSUMPTION: This role requires a high level of self-motivation, strong communication skills, and a deep understanding of performance marketing strategies and tactics.
📋 Key Responsibilities
✅ Strategic Media Execution: Develop and execute strategic media plans to drive client growth and achieve measurable business outcomes.
✅ Data-Driven Forecasting: Leverage data analysis to create accurate performance projections and adjust strategies as needed to meet KPIs.
✅ Client Communication: Maintain clear and transparent communication with clients about strategies, actions taken, and performance relative to forecasts.
✅ Team Collaboration: Work closely with cross-functional teams, including Google strategists, creative strategists, and email strategists, to optimize productivity and maintain high-performance standards.
✅ System Execution: Ensure rigorous quality standards in client feedback, forecasting, media buying decisions, and system execution.
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple tasks and prioritize effectively.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- Proven experience (2+ years) in performance marketing, with a strong focus on data-driven strategies and execution
Required Skills:
- Proficiency in data analysis tools (e.g., Google Sheets)
- Strong communication and presentation skills
- Excellent problem-solving abilities
- Demonstrated experience in media buying and campaign optimization
- Familiarity with e-commerce platforms and marketing tools
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Experience with Prophet system or similar forecasting tools
- Familiarity with Statlas or similar data management platforms
- Knowledge of Google Ads and Facebook Ads
- Experience in an agency environment
ASSUMPTION: A strong background in data analysis and a proven track record in driving business growth through strategic marketing campaigns are essential for success in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £50,000 per year (depending on experience and performance)
Benefits:
- Competitive salary and bonus structure
- Comprehensive health, dental, and vision insurance
- Generous retirement plan contributions
- Flexible working hours and remote work options
- Professional development opportunities and training
Working Hours: Full-time (40 hours per week), with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for performance marketing specialists in the United Kingdom. The actual salary may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing and Advertising Services
Company Size: Medium (51-200 employees)
Founded: 2012
Company Description:
Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us or hire us to build it for you, we have a solution to meet your business where it’s at.
Company Specialties:
- Digital Sales
- Digital Marketing
- Digital Advertising
- Understanding Brands
- Identifying Brands Consumers
- Discovering Who Influences Brand Consumers
- Producing Engaging Content
- Establishing Target Distribution
- Creating Simple Transaction Flow
- Content production
- Media Buying
- Facebook Advertising
- Growth Marketing
- Email Marketing
- Google Advertising
- Instagram Advertising
- Marketing and Advertising
Company Website:
commonthreadco.com
ASSUMPTION: Common Thread Collective's focus on data-driven strategies and growth marketing makes it an ideal partner for a performance marketing specialist seeking to work for a dynamic and innovative agency.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of the CTC Accelerator Program, Joy Sharma.
Work Arrangement: On-site, with flexible scheduling options and remote work possibilities
Growth Opportunities:
- Rapid career progression through continuous learning and skill development
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Potential for internal promotions and increased responsibilities based on performance
ASSUMPTION: This role offers excellent growth potential for candidates eager to learn, develop new skills, and take on increased responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with remote work options
Office Location(s):
- 3011 S Croddy Way, Santa Ana, California 92704, US
- 511 W 25th St, New York, NY 10001, US
Geographic Context:
- Santa Ana, California: A suburban city in Orange County, California, with a population of approximately 330,000 people.
- New York, New York: A major global city with a population of over 8.4 million people, known for its diverse culture, vibrant arts scene, and thriving business environment.
Work Schedule: Full-time (40 hours per week), with flexible scheduling options and remote work possibilities
ASSUMPTION: The diverse office locations and flexible work arrangements cater to a wide range of candidate preferences, promoting a strong work-life balance.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-depth behavioral and skills assessment
4. Final round interviews with key stakeholders
5. Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
- Familiarize yourself with Common Thread Collective's services, specialties, and company culture.
- Practice presenting your ideas clearly and concisely, as strong communication skills are essential for this role.
ATS Keywords: Performance Marketing, Data Analysis, Strategic Planning, Media Buying, Forecasting, Problem Solving, Creativity, Attention to Detail, Autonomy, Continuous Improvement, Emotional Intelligence, Presentation Skills, Resourcefulness, Curiosity, Team Collaboration, Feedback Integration
ASSUMPTION: Applicants should focus on demonstrating their problem-solving skills, data-driven mindset, and strong communication abilities throughout the interview process.
🛠️ Tools & Technologies
- Google Sheets
- Google Ads
- Facebook Ads
- Instagram Ads
- Prophet system (forecasting tool)
- Statlas (data management platform)
- Various e-commerce platforms and marketing tools
ASSUMPTION: Familiarity with these tools and a willingness to learn new technologies are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Autodidact: Naturally curious and an autodidact, able to absorb information quickly and effectively.
- Unimpeachable Character: Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable.
- Competitive Greatness: Performs at their best when it matters most, with an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
Work Style:
- Collaborative and team-oriented, with a strong focus on open communication and feedback.
- Results-driven and data-focused, with a commitment to continuous improvement and learning.
- Adaptable and resilient, with the ability to thrive in a dynamic and fast-paced environment.
Self-Assessment Questions:
- How do you approach learning new tools and technologies, and how do you ensure you stay up-to-date with industry trends?
- Can you provide an example of a time when you had to communicate a difficult truth to a client or colleague, and how did you handle it?
- Describe a challenging project or situation where you had to adapt to changing circumstances, and how did you overcome the obstacles?
ASSUMPTION: Applicants should be prepared to discuss their problem-solving skills, adaptability, and commitment to continuous learning during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management.
- Working with diverse clients and teams, necessitating excellent communication and collaboration skills.
- Keeping up with industry trends and new technologies, demanding a strong commitment to continuous learning.
- Maintaining high-performance standards in a fast-paced and dynamic work environment.
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a demanding and dynamic work environment.
📈 Similar Roles Comparison
- Performance Marketing Manager: This role focuses more on strategic planning and team leadership, while the Performance Marketing Specialist role is more focused on day-to-day execution and client communication.
- Digital Marketing Specialist: This role may involve a broader range of marketing activities, while the Performance Marketing Specialist role is specifically focused on performance-driven marketing strategies and tactics.
- Growth Marketing Manager: This role may have a more holistic approach to driving business growth, while the Performance Marketing Specialist role is focused on driving growth through strategic media execution and data-driven forecasting.
ASSUMPTION: Applicants should be prepared to discuss the differences between these roles and how their skills and experiences make them a strong fit for the Performance Marketing Specialist role.
📝 Sample Projects
- Developing a comprehensive media strategy for a new e-commerce client, including channel selection, budget allocation, and target audience segmentation.
- Optimizing an existing Facebook Ads campaign to improve return on ad spend (ROAS) by 20% within the first month.
- Conducting a thorough data analysis of a client's website and customer behavior to identify opportunities for improvement and increased conversions.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached data analysis, strategy development, and campaign optimization.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the company's clients in the current market landscape, and how does this role help address those challenges?
- How does the company support the professional development and growth of its employees?
- Can you describe a time when you had to pivot your strategy due to changing market conditions, and how did you approach that situation?
- How does the company measure and evaluate the success of its performance marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and advancement within the company, and how does the company support employees in pursuing those opportunities?
ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through this
link.
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments.
4. Familiarize yourself with Common Thread Collective's services, specialties, and company culture.
5. Practice presenting your ideas clearly and concisely, as strong communication skills are essential for this role.
6. Follow up with the hiring manager, Joy Sharma, one week after your initial application to express your interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
