Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Tamatem

🔹 Location: Amman, Jordan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition and engagement for mobile games
• Executing and optimizing marketing campaigns across various platforms
• Analyzing campaign data to maximize ROI and make data-driven decisions
• Collaborating with internal and external stakeholders to align marketing strategies
• Staying updated on industry trends and emerging advertising technologies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and creativity to succeed in driving game growth profitably.

📋 Key Responsibilities

✅ Define and execute user acquisition strategies for new and existing games

✅ Manage and optimize marketing campaigns, including budget allocation and A/B testing

✅ Monitor and analyze campaign performance to maximize ROI

✅ Collaborate with game teams and stakeholders to align paid marketing strategies

✅ Contribute to creative ideation and strategy for marketing campaigns

✅ Stay updated on industry trends and competitor strategies

ASSUMPTION: This role involves a high degree of independence and proactivity, with a focus on driving results through experimentation and data analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of performance marketing experience, ideally in mobile apps or games

Required Skills:

• Proven ability to manage and optimize acquisition budgets
• Experience with digital marketing platforms and up-to-date on privacy/attribution challenges
• Strong data analysis skills and proficiency in spreadsheet software
• Excellent communication skills, both written and verbal
• Passion for mobile games and a curious, diagnostic mindset

Preferred Skills:

• Understanding of mobile marketing ad tech
• Advanced Excel knowledge and SQL experience
• App Store Optimization experience
• Knowledge of ad monetization tech, tools, and systems
• Understanding of Arab mobile gamers' preferences and behavior

ASSUMPTION: Candidates with a strong background in performance marketing and a genuine passion for mobile games are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between 2,500 - 4,000 JOD per month, depending on experience and qualifications. This estimate is based on industry standards for performance marketing specialists in Jordan.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time position with standard office hours (8:30 AM - 5:30 PM, Sunday to Thursday)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Tamatem is a leading mobile games publisher in the Arabic-speaking market, focusing on localizing and publishing mobile games tailored to Arab audiences.

Company Size: Tamatem is a small company with 11-50 employees, providing a close-knit work environment where individual contributions significantly impact the organization's success.

Founded: Tamatem was founded in 2013 and has since grown to become a prominent player in the regional mobile gaming industry.

Company Description:

• Tamatem specializes in publishing and marketing mobile games that cater to the preferences and cultural nuances of Arab audiences
• The company works with both international game developers and local talent to create engaging and culturally relevant gaming experiences
• Tamatem focuses on building strong relationships with its partners and stakeholders to drive mutual success

Company Specialties:

• Mobile game publishing
• User acquisition and marketing
• Localization and cultural adaptation
• Partnership development

Company Website: tamatem.co

ASSUMPTION: Tamatem's focus on the Arabic-speaking market and its commitment to cultural relevance set it apart in the competitive mobile gaming industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in performance marketing, seeking to drive growth and impact in a dynamic and culturally focused environment.

Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing Manager and collaborate closely with game teams and other stakeholders.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Expanding responsibilities and team leadership opportunities as the company grows
• Potential to work on multiple game projects and gain diverse marketing experience
• Possibility to contribute to the company's expansion into new markets and platforms

ASSUMPTION: This role offers ample opportunities for growth and impact, particularly for candidates interested in the Arabic gaming market and cultural adaptation.

🌍 Location & Work Environment

Office Type: Tamatem's office is a modern, collaborative workspace designed to foster creativity and teamwork.

Office Location(s): Tamatem's headquarters is located in Mountain View, California, with a regional office in Amman, Jordan.

Geographic Context:

• Amman, Jordan, offers a vibrant and multicultural environment, with a growing tech industry and a thriving gaming community
• The city provides ample opportunities for networking and professional growth within the gaming and tech sectors
• Amman's strategic location in the Middle East allows for easy access to regional gaming markets and events

Work Schedule: The standard workweek is Sunday to Thursday, with office hours from 8:30 AM to 5:30 PM. Flexible work arrangements may be available depending on the role and team needs.

ASSUMPTION: Tamatem's Amman office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and networking within the regional gaming industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Marketing strategy and campaign management skills
• Data analysis and problem-solving abilities
• Cultural awareness and understanding of the Arabic gaming market
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and passion for mobile games
• Prepare examples of successful marketing campaigns you've managed and the data-driven decisions you made to optimize their performance
• Demonstrate your understanding of the Arabic gaming market and how your skills and experience make you a strong fit for Tamatem

ATS Keywords: Performance Marketing, User Acquisition, Campaign Management, Data Analysis, Budget Management, Digital Marketing, A/B Testing, Mobile Games, Arab Mobile Gamers

ASSUMPTION: Tamatem's recruitment process is designed to assess candidates' marketing skills, cultural awareness, and passion for mobile games, with a focus on finding the best fit for the company's unique environment and goals.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• App Annie
• AppFollow
• Microsoft Excel
• Google Sheets

ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles and may vary depending on the specific needs and preferences of the company and the candidate.

👔 Cultural Fit Considerations

Company Values:

• Cultural relevance and understanding
• Collaboration and teamwork
• Innovation and continuous learning
• Passion for gaming and entertainment

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and communicative
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach understanding and catering to the preferences of culturally diverse audiences?
• Can you provide an example of a successful marketing campaign you've managed, and how you optimized its performance using data analysis?
• How do you stay updated on industry trends and emerging advertising technologies, and how do you incorporate this knowledge into your marketing strategies?

ASSUMPTION: Tamatem values candidates who are passionate about gaming, culturally aware, and committed to driving results through data-driven marketing strategies and strong collaboration.

⚠️ Potential Challenges

• Managing marketing budgets effectively to maximize ROI
• Staying updated on the rapidly evolving mobile gaming market and advertising landscape
• Navigating cultural nuances and preferences in the Arabic gaming market
• Balancing multiple game projects and marketing campaigns simultaneously

ASSUMPTION: These challenges can be overcome through strong analytical skills, a strategic mindset, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Performance Marketing Specialist at Tamatem focuses exclusively on user acquisition and engagement for mobile games, with a strong emphasis on data analysis and optimization
• This role requires a deep understanding of the Arabic gaming market and cultural preferences, setting it apart from similar roles in other regions
• Career progression in this role may involve expanding responsibilities, team leadership, or contributing to the company's expansion into new markets and platforms

ASSUMPTION: Candidates should consider the unique aspects of this role and how their skills and experience align with Tamatem's focus on the Arabic gaming market and cultural relevance.

📝 Sample Projects

• Developing and executing a user acquisition campaign for a newly launched mobile game, targeting Arabic-speaking audiences
• Analyzing campaign performance data to identify trends and optimize marketing strategies for improved ROI
• Collaborating with game teams and stakeholders to align paid marketing strategies with product development and cultural adaptation efforts

ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the Performance Marketing Specialist role at Tamatem, with a focus on driving user acquisition and engagement for mobile games.

❓ Key Questions to Ask During Interview

• How does Tamatem approach cultural adaptation and localization in its mobile games, and how does this impact marketing strategies?
• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• What opportunities exist for professional growth and development within this role and the company as a whole?
• How does Tamatem measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does this manifest in the day-to-day responsibilities of this role?

ASSUMPTION: These questions are designed to help candidates better understand the unique aspects of this role and how it fits into Tamatem's broader mission and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and passion for mobile games
• Prepare examples of successful marketing campaigns you've managed and the data-driven decisions you made to optimize their performance
• Demonstrate your understanding of the Arabic gaming market and how your skills and experience make you a strong fit for Tamatem
• Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.