📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Packhelp
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-05
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site/Hybrid
📌 Applicant Insights
🔍 Company Context
Industry: Packaging and Containers Manufacturing
Company Size: Medium (201-500 employees)
Founded: 2015
Company Description:
- Packhelp is an online marketplace for custom branded packaging, established in 2015.
- They provide innovative packaging solutions for e-commerce brands, retailers, agencies, and enterprises.
- Their customer portfolio includes over 80,000 customers from over 30 markets.
Company Specialties:
- Web app
- Online platform
- Customization
- Packaging optimization
- Packaging Supply Chain
- Packaging design
- Packaging marketplace
- Shipping packaging
- Mailing boxes
- Packaging editor tool
- Packaging
- Ecommerce packaging
- Retail packaging
- Packvertising
Company Website: http://packhelp.com
ASSUMPTION: Packhelp is a well-established company in the packaging industry, focusing on custom branded packaging solutions.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Marketing Team.
Work Arrangement: Hybrid work model, with a mix of on-site and remote work.
Growth Opportunities:
- Potential career growth within the Marketing team or related departments.
- Opportunities to work on international projects and expand skills in e-commerce marketing.
- Chance to contribute to the company's growth and make a significant impact on its marketing strategies.
ASSUMPTION: This role offers growth opportunities based on the company's size and industry position.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office space.
Office Location(s): Warsaw, with additional offices in London, Berlin, Sevilla, and Paris.
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million.
- The city is known for its vibrant culture, rich history, and diverse economy.
- Warsaw offers a mix of urban and green spaces, with numerous parks and recreational areas.
Work Schedule: Standard full-time work hours, with flexibility for remote work.
ASSUMPTION: The hybrid work model allows for a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR team.
- Technical assessment or case study presentation.
- Final on-site or video interview with the Marketing Team and Hiring Manager.
Key Assessment Areas:
- Google Ads expertise and campaign management skills.
- Data-driven decision-making and analytical skills.
- Communication and collaboration skills.
- Proactive approach and problem-solving skills.
Application Tips:
- Highlight relevant experience with Google Ads and e-commerce campaigns.
- Demonstrate a strong understanding of data-driven marketing strategies.
- Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role.
- Prepare for behavioral and situational interview questions focused on marketing scenarios.
ATS Keywords: Google Ads, eCommerce, Performance Marketing, Campaign Management, Data-Driven, Marketing Strategy, A/B Testing, Conversion Optimization, ROI, Budget Management
ASSUMPTION: Packhelp's recruitment process focuses on assessing candidates' technical skills and cultural fit within the Marketing team.
🛠️ Tools & Technologies
- Google Ads
- Google Merchant Center
- Looker Studio
- Google Tag Manager
- Google Analytics 4
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The listed tools are essential for the role and reflect the company's focus on data-driven marketing.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
- Sustainability
Work Style:
- Data-driven and analytical approach.
- Proactive and self-motivated.
- Strong team player with excellent communication skills.
- Adaptable and open to feedback.
Self-Assessment Questions:
- How do you stay updated with the latest trends in e-commerce marketing and Google Ads?
- Can you provide an example of a time when you optimized a Google Ads campaign to improve ROAS?
- How do you approach A/B testing and data analysis to inform marketing strategies?
- Describe your experience working in a hybrid or remote work environment.
ASSUMPTION: Packhelp values candidates who align with their data-driven, customer-centric, and collaborative work culture.
⚠️ Potential Challenges
- Managing multiple campaigns and budgets simultaneously.
- Working with international teams and stakeholders.
- Keeping up with the fast-paced e-commerce marketing landscape.
- Adapting to the hybrid work model and balancing on-site and remote work.
ASSUMPTION: These challenges reflect the dynamic nature of the role and the company's growth trajectory.
📈 Similar Roles Comparison
- This role differs from other performance marketing positions in its focus on B2B e-commerce brands and international campaigns.
- Packhelp's industry-specific context requires a strong understanding of packaging and its role in e-commerce marketing.
- Career path comparison: This role can lead to senior marketing positions within the company or related fields, with a focus on e-commerce and international marketing.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries.
📝 Sample Projects
- Developing and launching a Google Ads campaign for a new B2B e-commerce brand, achieving a ROAS of 5:1 within the first three months.
- Optimizing an existing campaign for an international client, improving CPC by 25% and increasing conversions by 15% within a quarter.
- Collaborating with the sales team to create targeted campaigns for specific customer segments, driving a 20% increase in sales for a key product line.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact expected in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role contribute to addressing them?
- How does the marketing team collaborate with other departments, such as sales and product, to align marketing activities with business goals?
- What opportunities are there for professional growth and development within the marketing team or related departments?
- How does Packhelp support work-life balance for employees working in a hybrid or remote environment?
- What are the company's plans for expanding its international presence, and how can this role contribute to that growth?
ASSUMPTION: These questions help assess the role's impact, growth opportunities, and cultural fit within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with Google Ads, e-commerce campaigns, and data-driven marketing strategies.
- Prepare for behavioral and situational interview questions focused on marketing scenarios.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
