Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: KredX

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading performance marketing efforts and contributing to overall digital marketing strategy
• Planning, executing, and optimizing paid campaigns across Google, Meta, and other digital platforms
• Monitoring and managing budgets, campaign performance, and key metrics
• Collaborating with content and design teams to develop campaign assets
• Staying updated with platform updates, industry trends, and best practices

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate should be comfortable working with data and have a proven track record in performance marketing.

📋 Key Responsibilities

✅ Plan, execute, and optimize paid campaigns across Google, Meta, and other digital platforms

✅ Contribute to broader digital marketing strategy, including campaign planning and channel mix

✅ Monitor and manage budgets, campaign performance, and key metrics like CPC, CPA, and ROAS

✅ Run A/B tests on creatives, copy, and targeting to improve results

✅ Collaborate with content and design teams to develop campaign assets

✅ Track and report performance with actionable insights and recommendations

✅ Monitor brand presence on paid and organic social media channels; coordinate with internal teams on messaging and audience engagement

✅ Stay updated with platform updates, industry trends, and best practices

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and creative problem-solving. Strong communication skills are essential for collaborating with internal teams.

🎯 Required Qualifications

Education: Any Graduate / Postgraduate with relevant experience in Marketing

Experience: 3-5 years of experience in paid digital marketing

Required Skills:

• Proven track record of running performance campaigns with measurable impact
• Strong analytical skills and comfort working with campaign data
• Experience with Google Ads, Meta Ads Manager, and Google Analytics
• Ability to think strategically and execute effectively

Preferred Skills:

• Startup or fast-paced environment experience

ASSUMPTION: While a degree in marketing is not strictly required, relevant experience and a strong portfolio demonstrating successful performance marketing campaigns are essential.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in Bangalore)

Benefits:

• Bi-annual appraisal cycle
• Medical coverage for family and parents
• 15 days of vacation
• 12 days for mental health days

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Bangalore. The benefits package is competitive and focuses on employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (Mid-size company, offering a supportive work environment with opportunities for growth)

Founded: 2015 (Established company with a proven track record)

Company Description:

• KredX is India's leading integrated supply chain finance solutions provider, holding both RBI's TReDS license and IFSCA's ITFS license.
• The company drives domestic trade financing through its Domestic Trade Exchange (DTX) platform and facilitates cross-border trade financing solutions through its Global Trade Exchange (GTX).
• KredX also delivers AI-powered intelligent finance automation that streamlines end-to-end financial operations for enterprises worldwide.

Company Specialties:

• Invoice discounting
• Bill discounting
• Invoice financing
• Alternative investments
• Dynamic discounting
• Corporate treasury management
• Early payment solutions
• Payable and receivable solutions

Company Website: www.kredx.com

ASSUMPTION: KredX is a well-established company in the financial services industry, offering opportunities for growth and development in a dynamic environment.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager or Head of Marketing

Work Arrangement: On-site, with opportunities for remote work and flexible hours

Growth Opportunities:

• Potential career progression to Senior Marketing Manager or Marketing Director roles
• Opportunities to lead and mentor junior marketing team members
• Chances to work on diverse projects and gain exposure to various aspects of marketing

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with amenities

Office Location(s): Salarpuria Softzone, Bellandur, Bangalore; Awfis, BKC, Mumbai; Awfis, Connaught Place, New Delhi; KredX Global PTE. LTD, Singapore

Geographic Context:

• Bangalore is a major tech hub with a vibrant startup ecosystem
• Mumbai is a major financial center with numerous opportunities for networking and collaboration
• New Delhi is the capital of India, offering a diverse range of cultural experiences
• Singapore is a global financial hub with a strong focus on innovation and technology

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The work environment is collaborative and supportive, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with the Marketing Director or another senior team member

Key Assessment Areas:

• Performance marketing campaign management skills
• Data analysis and interpretation
• Strategic thinking and problem-solving
• Communication and collaboration skills

Application Tips:

• Highlight specific examples of successful performance marketing campaigns you've managed
• Demonstrate your ability to analyze data and draw insights to inform decision-making
• Showcase your understanding of the company and its products/services

ATS Keywords: Performance marketing, Google Ads, Meta Ads, Google Analytics, campaign management, budget management, A/B testing, digital marketing strategy, analytics, creatives development, trend analysis, strategic thinking, execution, startup experience

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience in performance marketing.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Google Analytics
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Customer-centricity
• Collaboration
• Accountability

Work Style:

• Data-driven and analytical
• Strategic and creative
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing campaign performance to optimize results?
• Are you comfortable working in a collaborative team setting and contributing to overall marketing strategy?
• Do you have a proven track record of successful performance marketing campaigns, and can you demonstrate your ability to think strategically and execute effectively?

ASSUMPTION: KredX values candidates who are data-driven, strategic, and collaborative, with a strong commitment to customer-centricity and innovation.

⚠️ Potential Challenges

• Managing multiple campaigns and platforms simultaneously
• Keeping up with platform updates, industry trends, and best practices
• Balancing strategic planning and hands-on execution
• Working in a fast-paced, dynamic environment with tight deadlines

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive approach to learning and problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on performance marketing and requires a strong data-driven approach
• Compared to other performance marketing roles, this position offers opportunities to contribute to overall digital marketing strategy and collaborate with various internal teams
• Career progression in this role could lead to senior marketing management positions or specialized roles within the performance marketing domain

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader organization.

📝 Sample Projects

• Developing and executing a successful Google Ads campaign to drive user acquisition for a new product launch
• Analyzing campaign performance data to identify trends and optimize targeting and bidding strategies
• Collaborating with the content team to create engaging ad creatives and copy that resonate with target audiences

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
• How does KredX support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does KredX approach work-life balance, and what resources are available to support employee well-being?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Customize your resume and cover letter to highlight your performance marketing experience and skills
• Prepare examples of successful performance marketing campaigns you've managed and the results you've achieved
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.