Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: KredX

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to improve organic rankings and traffic
• Conducting keyword research and guiding content strategy accordingly
• Optimizing on-page elements like metadata, headers, internal linking, and overall site structure
• Identifying and fixing technical SEO issues in coordination with product/tech teams
• Tracking and analyzing SEO performance, preparing regular reports with insights

ASSUMPTION: This role requires a balance of strategic planning and hands-on implementation, with a focus on performance, content alignment, and technical health.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to improve organic rankings and traffic

✅ Conduct keyword research and guide content strategy accordingly

✅ Optimize on-page elements like metadata, headers, internal linking, and overall site structure

✅ Identify and fix technical SEO issues in coordination with product/tech teams

✅ Track and analyze SEO performance, preparing regular reports with insights

✅ Support organic content efforts on social media channels, including optimizing posts and tracking engagement

✅ Stay current with search engine algorithm changes and SEO best practices

ASSUMPTION: The role involves close collaboration with content, product, and tech teams to ensure SEO efforts align with overall business objectives.

🎯 Required Qualifications

Education: Any Graduate / Postgraduate with relevant experience in Marketing

Experience: 2-4 years of experience in SEO

Required Skills:

• Strong understanding of on-page, off-page, and technical SEO
• Experience with tools like Google Search Console, SEMrush, Ahrefs, etc.
• Familiarity with content optimisation, link-building, and website structure
• Ability to collaborate across content, product, and tech teams
• Basic HTML knowledge (a plus)

Preferred Skills:

• Fluency in multiple languages
• Experience with content management systems (CMS)

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: INR 6-8 lakhs per annum (estimated based on industry standards for a mid-level SEO role in Bangalore)

Benefits:

• Bi-annual appraisal cycle
• Medical coverage for family and parents
• Vacation days (15 days per year)
• Mental health days (12 days per year)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level SEO role in Bangalore. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees (mid-size company, offering a mix of startup agility and enterprise stability)

Founded: 2015 (8 years in operation, established but still growing)

Company Description:

• KredX is India's leading integrated supply chain finance solutions provider, holding both RBI's TReDS license and IFSCA's ITFS license.
• The company drives domestic trade financing through its Domestic Trade Exchange (DTX) platform, facilitates cross-border trade financing solutions through its Global Trade Exchange (GTX), and delivers AI-powered intelligent finance automation that streamlines end-to-end financial operations for enterprises worldwide.
• KredX offers a comprehensive financial solutions ecosystem, empowering businesses of all sizes with innovative financial solutions.

Company Specialties:

• Invoice discounting and bill discounting
• Invoice financing and alternative investments
• Dynamic discounting and corporate treasury management
• Early payment solutions and payable/receivable solutions
• Cash flow solutions and quick access to working capital

Company Website: https://www.kredx.com/

ASSUMPTION: KredX's focus on financial services and innovative solutions indicates that the company values analytical thinking, problem-solving, and a data-driven approach in its employees.

📊 Role Analysis

Career Level: Mid-level (2-4 years of experience required)

Reporting Structure: The SEO Specialist will likely report to the Marketing Manager or Head of Marketing, working closely with content, product, and tech teams.

Work Arrangement: On-site (full-time, 40 hours per week)

Growth Opportunities:

• Advancement to Senior SEO Specialist or SEO Manager roles
• Expansion into related marketing roles, such as Content Marketing Specialist or Social Media Marketing Specialist
• Potential international opportunities, given KredX's global presence

ASSUMPTION: As a mid-size company, KredX offers opportunities for career growth and development, with the potential for increased responsibilities and leadership roles.

🌍 Location & Work Environment

Office Type: Corporate office (Salarpuria Softzone, Bellandur, Bangalore)

Office Location(s): Bangalore, Mumbai, New Delhi, Gandhinagar, and Singapore

Geographic Context:

• Bangalore: A major tech hub with a vibrant startup ecosystem, offering ample networking opportunities and a diverse talent pool.
• KredX's global presence allows for potential international collaboration and travel opportunities.

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week

ASSUMPTION: The work environment at KredX is likely collaborative and dynamic, given the company's focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• On-site or video interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• SEO knowledge and skills
• Problem-solving and analytical thinking
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of KredX's business and how your skills align with the role's requirements
• Prepare for the technical SEO assessment by brushing up on your knowledge of on-page, off-page, and technical SEO
• Research KredX's company culture and values to ensure a strong cultural fit

ATS Keywords: SEO, keyword research, on-page SEO, off-page SEO, technical SEO, content strategy, Google Search Console, SEMrush, Ahrefs, collaboration, HTML

ASSUMPTION: As a mid-size company, KredX's interview process may be more flexible and personalized than larger enterprises, allowing for a deeper assessment of candidates' skills and cultural fit.

🛠️ Tools & Technologies

• Google Search Console
• SEMrush
• Ahrefs
• Google Analytics
• Content management systems (CMS)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities, but proficiency in popular SEO tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay current with the latest SEO trends and algorithm changes?
• Can you provide an example of a successful SEO campaign you've led, and how you measured its impact?
• How do you approach collaborating with cross-functional teams to ensure SEO best practices are implemented across all projects?

ASSUMPTION: KredX values employees who are innovative, customer-focused, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of SEO and the constant evolution of search engine algorithms
• Balancing strategic planning with hands-on implementation, especially in a growing company with shifting priorities
• Ensuring effective collaboration and communication with cross-functional teams, including content, product, and tech teams
• Managing workload and prioritizing tasks in a dynamic and evolving work environment

ASSUMPTION: As a mid-size company focused on growth and innovation, KredX may present unique challenges related to adaptability, prioritization, and cross-functional collaboration.

📈 Similar Roles Comparison

• Compared to SEO Specialist roles in other industries, this role may offer more exposure to financial services and innovative financial solutions
• KredX's global presence may provide more international collaboration and travel opportunities compared to roles in smaller, more localized companies
• As a mid-size company, KredX may offer more opportunities for career growth and development compared to larger enterprises, but potentially less job security compared to smaller startups

ASSUMPTION: The specific context and opportunities of this role may vary depending on the candidate's unique background and career goals.

📝 Sample Projects

• Conducting a comprehensive SEO audit of KredX's website and implementing recommended changes to improve organic rankings and traffic
• Developing and executing a targeted keyword research strategy to inform content creation and optimize on-page elements
• Collaborating with the content team to create and optimize blog posts, articles, and other content assets to improve SEO performance and drive organic traffic

ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the candidate's skills, experience, and the company's evolving needs.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does the SEO team collaborate with other marketing teams, such as content and social media marketing?
• What are the most significant challenges facing the SEO team currently, and how can this role help address them?
• What opportunities exist for professional development and growth within the SEO team and the company as a whole?
• How does KredX support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success at KredX.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the SmartRecruiters job posting
• Tailor your resume to highlight your SEO experience, skills, and achievements relevant to this role
• Write a compelling cover letter that demonstrates your understanding of KredX's business and how your skills align with the role's requirements
• Prepare for the technical SEO assessment by brushing up on your knowledge of on-page, off-page, and technical SEO
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.