Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Whitecollars

🔹 Location: Almazah, Heliopolis, Cairo Governorate 4461221, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, managing, and optimizing paid digital campaigns across key platforms
• Driving measurable growth and enhancing ROAS
• Collaborating cross-functionally with marketing, content, and e-commerce teams
• Staying updated with platform algorithm changes and new marketing trends

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead in the fast-paced digital marketing landscape.

📋 Key Responsibilities

✅ Plan and execute paid media strategies aligned with seasonal campaigns and product launches

✅ Manage campaign setup, including segmentation, budget control, bidding strategy, and creative alignment

✅ Conduct A/B testing across creatives, copy, and landing pages to improve CTR and conversion rates

✅ Track campaign metrics in real-time and adjust bids, creatives, and budgets accordingly to meet KPIs

✅ Report weekly and monthly performance, highlighting actionable insights and recommendations

✅ Collaborate with content and e-commerce teams to align marketing efforts with stock levels and promotions

✅ Brief creatives and provide performance feedback based on real-time data

✅ Stay up to date with platform algorithm changes and new marketing trends

✅ Identify emerging platforms and testing opportunities to scale performance

ASSUMPTION: The role may evolve to include additional responsibilities as the company grows and expands its digital presence.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 2-4 years of hands-on experience running performance marketing campaigns

Required Skills:

• Proficient in Google Ads, Facebook/Instagram Ads, and ideally Snapchat/TikTok
• Strong analytical skills with proficiency in Google Analytics and Excel (pivot tables, lookups)
• Demonstrated ability to manage and optimize large advertising budgets efficiently
• Native Arabic speaker with fluent English

Preferred Skills:

• Experience with WooCommerce

ASSUMPTION: Candidates with experience in retail or e-commerce marketing may have an advantage in understanding the specific nuances of this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Egypt is typically between EGP 25,000 and EGP 40,000 per month, depending on experience and skills. This estimate is based on market research and may vary.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time position with standard office hours (9:00 AM - 5:00 PM, Sunday to Thursday)

ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Whitecollars is a global Human Resource consulting and recruitment agency that supports business growth with affordable, flat-fee recruitment solutions and tailored HR services.

Company Size: Whitecollars is a small company with 11-50 employees, which may offer a more agile and hands-on work environment.

Founded: Whitecollars was founded in 2018 and has since grown to support businesses globally.

Company Description:

• Whitecollars is a people-first company that prides itself on 98% customer satisfaction
• The company offers trusted personalized services that ease time, budget, and resource pressures
• Whitecollars delivers cost-effective solutions that put businesses and employees first

Company Specialties:

• Recruitment & Selection
• Human Resources Consulting

Company Website: http://www.whitecollars.net/

ASSUMPTION: As a small company, Whitecollars may offer more opportunities for growth and direct impact on the business.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional looking to gain experience in performance marketing and drive measurable results.

Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams.

Work Arrangement: This is an on-site role based in Almazah, Heliopolis, Cairo Governorate, Egypt.

Growth Opportunities:

• Potential to grow into a senior marketing role as the company expands its digital presence
• Opportunity to work on diverse campaigns and gain experience across multiple platforms
• Chance to develop skills in A/B testing, data analysis, and campaign optimization

ASSUMPTION: The growth opportunities in this role may be limited by the company's size and the specific needs of the business.

🌍 Location & Work Environment

Office Type: The office is located in a commercial area with easy access to public transportation and nearby amenities.

Office Location(s): 20 Wenlock Road, London, England, GB and Fifth Settlement, Cairo, 11835, EG

Geographic Context:

• The office is situated in a bustling commercial district with numerous restaurants, cafes, and shops nearby
• The area is well-connected by public transportation, making it easily accessible
• The office is located in a modern building with ample parking space

Work Schedule: Standard office hours (9:00 AM - 5:00 PM, Sunday to Thursday) with flexibility for occasional overtime during peak campaign periods.

ASSUMPTION: The work environment may be fast-paced and dynamic, requiring adaptability and strong time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and interpretation
• Problem-solving and adaptability
• Communication and collaboration skills

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful performance marketing campaigns you've managed
• Demonstrate your understanding of the retail and e-commerce landscape

ATS Keywords: Performance Marketing, Google Ads, Facebook Ads, Instagram Ads, Snapchat Ads, A/B Testing, Campaign Management, Budget Control, Google Analytics, Excel, Native Arabic Speaker, Fluent English, WooCommerce

ASSUMPTION: The application process may be competitive, and candidates should emphasize their unique qualifications and experiences.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads Manager
• Instagram Insights
• Snapchat Ads Manager
• Google Analytics
• Microsoft Excel
• WooCommerce (optional)

ASSUMPTION: The tools and technologies required for this role may evolve as the company adopts new platforms and technologies.

👔 Cultural Fit Considerations

Company Values:

• People-first approach
• Trusted personalized services
• Cost-effective solutions

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you prioritize and manage multiple campaigns simultaneously?
• Can you describe a time when you optimized a campaign based on data insights?
• How do you approach working with cross-functional teams to achieve common goals?

ASSUMPTION: Candidates who demonstrate a strong fit with Whitecollars' values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing large advertising budgets efficiently may require strong budgeting and forecasting skills
• Keeping up with platform algorithm changes and new marketing trends may demand continuous learning and adaptation
• Collaborating with cross-functional teams may require strong communication and project management skills
• Working in a small company may present unique challenges, such as limited resources and rapid change

ASSUMPTION: Candidates should be prepared to address these challenges proactively and demonstrate their ability to overcome them.

📈 Similar Roles Comparison

• This role focuses more on performance marketing than brand awareness, compared to a Marketing Manager role
• In the retail and e-commerce industry, this role may have a more direct impact on sales and revenue than in other sectors
• Career progression in this role may involve moving into a senior marketing role or specializing in a specific platform or channel

ASSUMPTION: Candidates should research similar roles in the industry to better understand the market and competition.

📝 Sample Projects

• Developing and executing a seasonal campaign to drive online sales during a major retail event
• Optimizing a Google Ads campaign to improve ROAS by 20% within three months
• Conducting A/B testing on Instagram ad creatives to increase CTR by 15% within two weeks

ASSUMPTION: The sample projects provided are intended to illustrate the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• Can you describe the team structure and how this role will collaborate with other departments?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates engagement and interest in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful performance marketing campaigns you've managed
• Demonstrate your understanding of the retail and e-commerce landscape in your cover letter
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.