Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Lenus

🔹 Location: Hamburg, Germany

🔹 Job Type: On-site

🔹 Category: Health, Wellness & Fitness

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing paid social media campaigns for leading health and fitness coaches
• Analyzing performance data and optimizing campaigns for profitability
• Collaborating with coaches and internal teams to develop creative strategies
• Communicating results and recommendations to clients and stakeholders

ASSUMPTION: This role requires a strong focus on data-driven decision making and excellent communication skills to work effectively with both clients and internal teams.

📋 Key Responsibilities

✅ Set up, monitor, and optimize paid social media campaigns to meet client goals across multiple platforms - mostly Meta

✅ Analyze performance data daily, ensuring profitability while conducting weekly deep dives on results and trends

✅ Stay current with social media and digital marketing best practices, leveraging insights to enhance campaigns

✅ Communicate wins, challenges, and data insights effectively to clients and stakeholders, recommending future strategies

✅ Collaborate with Key Account Managers and other teams to align on strategies, creative assets, and targets

✅ Partner with coaches to support creative strategies and ensure campaigns reflect their brand voice and goals

✅ Manage budgets for your portfolio, driving growth and efficiency while hitting performance targets

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience with planning, buying, and executing paid social media campaigns on Meta

Required Skills:

• Fluency in German and English
• Experience developing creative concepts and executing engaging campaigns
• Strong analytical skills with the ability to identify and optimize key performance metrics
• Proficiency in Facebook Business Manager
• A collaborative mindset, with excellent communication and teamwork skills

Preferred Skills:

• Experience with Email marketing, Google Ads, or additional digital funnels

ASSUMPTION: While not all qualifications are mandatory, the ideal candidate should possess a strong combination of the listed skills and experiences to excel in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market standards for the role and location)

Benefits:

• Structured and prioritized development opportunities
• Development feedback cycle with quarterly check-ins
• Team events and monthly social events in all offices
• Daily snacks and fuel
• A Macbook and other hardware to support daily work

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market standards for similar roles in the health and fitness industry in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Health, Wellness & Fitness. Lenus is a health technology company that empowers health coaches to scale their businesses through pioneering technology and in-house business, health, and innovation expertise.

Company Size: 201-500 employees. Lenus offers a dynamic, global culture with opportunities for growth and collaboration.

Founded: 2016. Lenus was founded in Denmark by Bertram Thorslund and has since expanded to multiple locations worldwide.

Company Description:

• Lenus partners with the world’s best health & fitness coaches to power their growth
• Supports the new generation of health coaches in taking their coaching business to the next level
• Fuses innovative tech, strategic expertise, and human connection to handle the business of coaching

Company Specialties:

• Health
• Fitness
• Nutrition
• Wellbeing
• Mindset
• Positive Psychology
• Mental Wellbeing
• Habits
• Data Driven
• Health Technology
• Holistic Health
• Health Innovation

Company Website: lenus.io

ASSUMPTION: Lenus is a growing company with a strong focus on innovation and empowering health coaches. The company culture values teamwork, positivity, and building strong relationships.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the company.

Reporting Structure: The Performance Marketing Specialist will report directly to the Expansion and Emerging Growth Team.

Work Arrangement: On-site, with opportunities for collaboration with remote teams and coaches.

Growth Opportunities:

• Supporting leading health and fitness coaches in scaling their businesses
• Collaborating with internal teams to develop creative strategies and optimize campaigns
• Potential for career progression within the company as it continues to grow

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to make a significant impact on the health and fitness industry.

🌍 Location & Work Environment

Office Type: On-site, with opportunities for collaboration with remote teams and coaches.

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and offers a vibrant cultural scene and a strong economy
• The city is known for its port, which is the third-largest port in Europe
• Hamburg is home to several major companies in various industries, including health and fitness

Work Schedule: Full-time, with opportunities for flexible working hours and remote collaboration.

ASSUMPTION: The location of this role in Hamburg, Germany, offers a dynamic and vibrant work environment with opportunities for collaboration and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition Team
• Interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Experience with paid social media campaigns
• Analytical skills and data-driven decision making
• Communication and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience with paid social media campaigns and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of successful paid social media campaigns you have managed in the past
• Research Lenus and the health and fitness industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Paid social media campaigns, performance data analysis, creative concept development, communication skills, Facebook Business Manager, team collaboration, budget management, German language, English language

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials to highlight their relevant skills and experiences.

🛠️ Tools & Technologies

• Facebook Business Manager
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are based on the information provided in the job description and may be subject to change.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Collaboration
• Innovation
• Growth
• Positivity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Creative and strategic

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you able to work effectively with both internal teams and external clients?
• Do you have a strong data-driven approach to decision making?
• Are you able to balance multiple priorities and deadlines?

ASSUMPTION: Lenus values candidates who are able to work effectively in a dynamic and collaborative environment, with a strong focus on data-driven decision making and results-focused outcomes.

⚠️ Potential Challenges

• Managing multiple paid social media campaigns simultaneously
• Balancing the needs and goals of multiple clients and stakeholders
• Keeping up with the latest trends and best practices in the health and fitness industry
• Working effectively with remote teams and coaches

ASSUMPTION: The potential challenges listed are based on the information provided in the job description and may be subject to change.

📈 Similar Roles Comparison

• This role is similar to a Social Media Marketing Specialist or Paid Media Specialist in other industries
• However, the focus on the health and fitness industry and working with leading coaches sets this role apart
• Career progression opportunities may vary depending on the company and industry

ASSUMPTION: While this role shares similarities with other social media marketing and paid media specialist roles, the focus on the health and fitness industry and working with leading coaches makes it unique.

📝 Sample Projects

• Developing and executing a paid social media campaign for a leading health and fitness coach to promote their online course
• Analyzing performance data for multiple campaigns and optimizing them for profitability
• Collaborating with internal teams and coaches to develop creative strategies and ensure campaigns reflect their brand voice and goals

ASSUMPTION: The sample projects listed are based on the information provided in the job description and may vary depending on the specific needs and goals of the clients and stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does Lenus support the growth and development of its employees?
• What are the biggest challenges facing the health and fitness industry today, and how does Lenus address them?
• How does Lenus collaborate with its clients and stakeholders to ensure successful campaign outcomes?
• What opportunities are there for career progression within the company?

ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the industry, as well as to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of successful paid social media campaigns you have managed in the past
• Research Lenus and the health and fitness industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the Talent Acquisition Team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.