Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Levi Strauss & Co.

🔹 Location: London, United Kingdom

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-21

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (3 days per week in office)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue through paid acquisition channels across Europe
• Collaborating cross-functionally to enhance consumer experience
• Analyzing performance data and generating insights
• Managing agency relationships and coordinating creative assets

ASSUMPTION: This role requires a strong focus on data-driven decision making and effective communication across various teams.

📋 Key Responsibilities

✅ Develop and execute the performance marketing financial plan to deliver traffic and revenue targets

✅ Generate traffic and demand revenue through paid media channels such as Paid Search, Affiliates, Paid Social, and other relevant tactics

✅ Define optimal channel mix in collaboration with Performance Marketing and levi.com Trading teams

✅ Set up and manage testing plans with the Media Agency for Search Engine Marketing (SEM)

✅ Analyze performance data, benchmark marketing initiatives, and generate reports for internal stakeholders

✅ Present performance results, insights, and trends to wider business teams in a value-driven format

✅ Perform strategic analysis using internal and external data sources to support decision-making

✅ Support delivery of Joint Business Plans (JBPs) with media partners such as Google, Meta, and others

✅ Provide performance media data for MMM (Marketing Mix Modelling) projects and evaluate findings to optimize spend

✅ Work with Brand Marketing, Creative, and levi.com teams to ensure alignment across all marketing channels and initiatives

✅ Collaborate with Ecom Operations and Site Merchandising to align investment strategies with the commercial calendar and promotional campaigns

✅ Drive campaign integration across brand and performance media to deliver a seamless customer experience

✅ Manage asset creation and coordination between agencies, internal teams, and creative partners

✅ Be the main contact for media agencies; lead briefings and guide internal initiatives

✅ Challenge and support media partners to deliver on AFP targets

✅ Educate team members within the Europe Cluster and Brand Marketing teams on demand capture activities and market trends

ASSUMPTION: This role requires strong analytical skills, effective communication, and the ability to work well in a cross-functional team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in a performance marketing role

Required Skills:

• Passionate about performance media, with a growth mindset and a desire to challenge the status quo
• Analytical and data-driven mindset; comfortable using tools like Adobe Analytics
• Proven experience setting up and managing ads in Ad Management platforms
• Effective at working cross-functionally and managing priorities in a complex, matrixed environment
• Experienced in agency collaboration, reporting, and performance optimization
• Experience with developing insights and recommendations to inform business strategies

Preferred Skills:

• Fluency in additional European languages
• Experience working in a retail or e-commerce environment

ASSUMPTION: Candidates with experience in a similar role and a strong understanding of performance marketing channels will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a mid-level performance marketing role in London)

Benefits:

• Competitive benefits package
• Hybrid work arrangement (3 days per week in office)
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with some flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Levi Strauss & Co. operates in the retail apparel and fashion industry, with a focus on denim and casual wear

Company Size: Levi Strauss & Co. has over 10,000 employees worldwide, providing a large and diverse work environment

Founded: 1853, in San Francisco, California, USA

Company Description:

• Levi Strauss & Co. is an iconic global brand known for its Levi's® jeans and other apparel products
• The company is committed to sustainability and ethical business practices
• Levi Strauss & Co. offers a range of employee benefits and development opportunities

Company Specialties:

• Apparel manufacturing and retail
• Sustainable business practices
• Global brand management

Company Website: www.levistrauss.com

ASSUMPTION: Levi Strauss & Co. is a well-established company with a strong brand and a commitment to sustainability, providing a stable and engaging work environment for employees.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports to the Senior Performance Marketing Manager, Europe Cluster

Work Arrangement: Hybrid (3 days per week in office)

Growth Opportunities:

• Potential for career progression within the marketing department
• Opportunities to work on global campaigns and collaborate with international teams
• Chance to develop skills in data analysis, reporting, and cross-functional teamwork

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Central London

Geographic Context:

• London is a major global city with a vibrant cultural scene and diverse population
• The office is located in a central, easily accessible area with good public transportation links
• London offers a wide range of amenities, including restaurants, shops, and entertainment venues

Work Schedule: Full-time (40 hours per week), with some flexibility based on business needs

ASSUMPTION: The central London location provides easy access to public transportation and a wide range of amenities, making it an attractive work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the hiring manager and a team member
• Final interview with the Senior Performance Marketing Manager, Europe Cluster

Key Assessment Areas:

• Performance marketing skills and experience
• Data analysis and reporting abilities
• Cross-functional teamwork and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the company
• Prepare examples of data analysis and reporting to showcase your skills during the interview
• Research Levi Strauss & Co. and the performance marketing industry to show your enthusiasm and knowledge

ATS Keywords: Performance Marketing, Paid Media, Demand Generation, Ecommerce, Search Engine Marketing, Reporting, Cross-functional Collaboration, Agency Management, Marketing Mix Modelling, Creative Coordination, Traffic Generation, Revenue Targets, Insights Development, Ad Management, Growth Mindset

ASSUMPTION: The interview process for this role will focus on assessing the candidate's performance marketing skills, data analysis abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Adobe Analytics
• Ad Management platforms (e.g., Google Ads, Facebook Ads)
• Marketing Mix Modelling tools
• Microsoft Office Suite

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the performance marketing field.

👔 Cultural Fit Considerations

Company Values:

• Originality
• Integrity
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a collaborative, cross-functional team environment?
• Are you comfortable working with data and generating insights to inform decision-making?
• Do you have a growth mindset and a desire to challenge the status quo?

ASSUMPTION: Levi Strauss & Co. values employees who are original, innovative, and committed to integrity, providing a supportive and engaging work environment.

⚠️ Potential Challenges

• Managing multiple paid acquisition channels and optimizing performance across them
• Collaborating effectively with cross-functional teams and external agencies
• Keeping up with industry trends and adapting strategies accordingly
• Balancing the demands of a hybrid work arrangement

ASSUMPTION: These challenges can be overcome through strong communication, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role focuses more on driving revenue through paid acquisition channels compared to similar roles that may have a broader marketing focus
• Levi Strauss & Co. is a well-established global brand, offering a stable and engaging work environment compared to smaller or startup companies
• Career progression opportunities may vary depending on the specific company and industry

ASSUMPTION: This role offers a unique blend of performance marketing, data analysis, and cross-functional teamwork, setting it apart from similar roles in the industry.

📝 Sample Projects

• Developing and executing a quarterly performance marketing plan to drive revenue targets
• Analyzing campaign performance data and generating insights to optimize spend and improve results
• Collaborating with cross-functional teams to integrate brand and performance marketing campaigns

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Performance Marketing Specialist role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does Levi Strauss & Co. support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach cross-functional collaboration and integration of marketing efforts?
• What are the most rewarding aspects of working in the performance marketing team at Levi Strauss & Co.?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant performance marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and the company
• Prepare examples of data analysis and reporting to showcase your skills during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.