📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: TCGplayer (An eBay Company)
🔹 Location: Remote Illinois
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition and retention through performance marketing channels
- Managing performance marketing budgets to optimize return on ad spend (ROAS)
- Collaborating with cross-functional teams to align strategies with overall goals
- Analyzing campaign performance and providing data-driven insights
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign monitoring and improvement.
📋 Key Responsibilities
✅ Develop, implement, and run paid search campaigns across Google Ads, Meta, and various platforms
✅ Run budgets effectively to enhance return on investment and achieve desired outcomes
✅ Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
✅ Build and monitor reports on campaign performance and present findings to partners and leadership
✅ Conduct campaign testing to find opportunities for improvement and enhance ad performance
✅ Collaborate across teams to align performance marketing strategies with overall goals and go-to-market initiatives
✅ Stay up-to-date with industry trends and best practices to ensure campaigns are competitive and efficient
ASSUMPTION: This role involves a high degree of autonomy, with the expectation to manage multiple campaigns simultaneously and make data-driven decisions.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: Minimum of 2-4 years of experience in Ecommerce, with a consistent track record of leading successful performance marketing campaigns
Required Skills:
- Proficiency in Google Ads (Shopping, Pmax, Display) and Google Merchant Center
- Proficiency in Google Analytics, Google Sheets, Excel, and other marketing analytic tools
- Strong analytical skills with the ability to make data-driven decisions
- Excellent communicator and collaborator with great attention to detail and organizational skills
- Ability to work independently and handle multiple projects simultaneously
Preferred Skills:
- Experience with Meta Ads (Facebook, Instagram) and other social media platforms
- Familiarity with trading card games (TCG) or similar hobbyist markets
ASSUMPTION: While not explicitly stated, experience with Meta Ads and familiarity with TCG markets may provide a competitive edge for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $101,500 USD (Based on industry standards for the role, experience level, and location)
Benefits:
- Medical, financial, and paid time off benefits
- Target bonus and restricted stock units (as applicable)
- 401(k) eligibility
- Parental leave
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Performance Marketing Specialist role with 2-5 years of experience. Actual compensation may vary based on individual performance, company, and market factors.
📌 Applicant Insights
🔍 Company Context
Industry: Ecommerce and Technology
Company Size: 10,001+ employees (eBay Inc.)
Founded: 1995 (eBay Inc.)
Company Description:
- eBay Inc. is a global ecommerce leader connecting millions of buyers and sellers worldwide.
- Their mission is to create pathways to connect millions of sellers and buyers in more than 190 markets around the world.
- eBay empowers its customers, providing everyone the opportunity to grow and thrive, regardless of who they are or where they are in the world.
Company Specialties:
- e-commerce
- retail
- internet
- and technology
Company Website: www.ebayinc.com
ASSUMPTION: As a subsidiary of eBay Inc., TCGplayer benefits from the resources and support of a large, established company while maintaining a focus on the TCG hobbyist market.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and collaboration
Reporting Structure: Reports to the Marketing Manager for Hobbyist Growth
Work Arrangement: Fully remote with flexible scheduling
Growth Opportunities:
- Potential to expand responsibilities and take on leadership roles as the company grows
- Opportunities to collaborate with cross-functional teams and learn from experienced colleagues
- Possibility to work on diverse projects, including new vertical launches and go-to-market campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader eBay organization.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Remote Illinois
Geographic Context:
- Illinois is a Midwestern state with a diverse economy and a strong tech industry
- The remote work arrangement allows for flexibility and work-life balance
- TCGplayer's focus on the TCG hobbyist market may provide unique networking opportunities within the gaming community
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The fully remote work arrangement may require strong self-motivation and time management skills to maintain productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing manager or another senior leader
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management and optimization experience
- Collaboration and communication abilities
- Industry knowledge and trends
Application Tips:
- Highlight relevant experience and achievements in performance marketing campaigns
- Demonstrate a strong understanding of data analysis and optimization strategies
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Performance Marketing, Customer Acquisition, Search Engine Marketing, Google Ads, Google Analytics, Data Analysis, Collaboration, Communication, Attention to Detail, Organizational Skills
ASSUMPTION: Including these keywords in your resume and cover letter may help your application pass through Applicant Tracking Systems (ATS) and increase the chances of being reviewed by the hiring team.
🛠️ Tools & Technologies
- Google Ads (Shopping, Pmax, Display)
- Google Merchant Center
- Google Analytics
- Google Sheets and Excel
- Meta Ads (Facebook, Instagram)
- Other marketing analytic tools
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Innovation
- Collaboration
- Integrity
- One eBay
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and responsive to change
- Self-motivated and results-oriented
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you optimized a campaign based on data analysis?
- How do you approach collaboration and communication with cross-functional teams?
ASSUMPTION: Candidates should be prepared to provide specific examples and anecdotes that demonstrate their fit with the company values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong time management skills
- The fully remote work arrangement may present unique challenges in maintaining engagement and productivity
- Staying up-to-date with industry trends and best practices may require continuous learning and adaptation
- Working with a diverse range of teams and stakeholders may require strong communication and collaboration skills
ASSUMPTION: These challenges are common in performance marketing roles and can be overcome with the right skills, experience, and mindset.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position has a strong focus on customer acquisition and retention through search engine marketing
- Industry-specific context: The TCG hobbyist market may present unique opportunities and challenges compared to other ecommerce niches
- Career path comparison: This role offers opportunities for growth and collaboration within the marketing department and the broader eBay organization
ASSUMPTION: Candidates should research similar roles and the TCG hobbyist market to better understand the unique aspects of this position and how it fits into their career goals.
📝 Sample Projects
- Developing and implementing a new search engine marketing campaign to drive customer acquisition and retention
- Analyzing and optimizing existing campaigns to improve return on ad spend (ROAS)
- Collaborating with cross-functional teams to launch a new vertical or go-to-market campaign
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing department?
- What are the most significant challenges facing the performance marketing team currently, and how can this role help address them?
- How does TCGplayer's focus on the TCG hobbyist market impact the performance marketing strategy?
- What opportunities are there for professional growth and development within this role and the company?
- How does the company support work-life balance for remote employees?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for the interview by researching the company, the role, and the TCG hobbyist market
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
