Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Amartha

🔹 Location: South Jakarta, Indonesia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing overall performance marketing strategy
• Managing and optimizing campaigns across various platforms (Google Ads, Social Media Ads, Email Marketing)
• Collaborating with CRM team for email marketing strategies
• Conducting regular analytics reviews and optimization action plans
• Performing conversion rate optimization audits and A/B tests

ASSUMPTION: This role requires a strategic mindset, data-driven decision making, and strong project management skills. The ideal candidate will have experience in fintech or P2P companies and be proficient in digital marketing tools.

📋 Key Responsibilities

✅ Develop and oversee overall performance marketing strategy

✅ Create and optimize campaigns for Google Ads (SEM, Discovery, GDN, UAC), Social Media Ads (Facebook, Instagram, LinkedIn, Tiktok), and ensure top organic search ranking positions (SEO)

✅ Regularly review and optimize all advertising campaigns for positive ROAS

✅ Supervise paid listings on third-party websites and media partners

✅ Collaborate with CRM team to create strategy and optimization for email marketing campaigns

✅ Supervise all performance trackers and measure all marketing campaigns

✅ Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback

ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively with cross-functional teams. Strong communication and stakeholder management skills are essential.

🎯 Required Qualifications

Education: Degree in Marketing Communications or equivalent

Experience: Up to 5 years in relevant roles (Project Manager, Digital Marketing, Campaign Planner, Product Marketing)

Required Skills:

• Proficient in spoken and written English
• Proficient with Microsoft Excel, Google Sheets, and data analytics tools
• Proficient with digital marketing tools (Adjust, Mixpanel, Clevertap, Ahrefs, SMS tools)
• Google Ads Search and Display certified
• GAIQ certified
• Google Tag Manager
• Strong track record for managing millions in ad spend
• Email marketing platforms
• Self-driven and detail-oriented

Preferred Skills:

• Past relevant experience in the financial industry/fintech
• Excellent project management skills
• Sensible business acumen and entrepreneurial mindset
• Excellent relational ability and stakeholder management aptitude

ASSUMPTION: The ideal candidate will have a strong analytical mindset, be comfortable working with large datasets, and possess excellent communication and project management skills.

💰 Compensation & Benefits

Salary Range: IDR 25,000,000 - 35,000,000 per year (Based on experience and industry standards for performance marketing roles in South Jakarta)

Benefits:

• Health insurance
• Retirement plan
• Employee assistance program
• Training and development opportunities

Working Hours: 40 hours per week, Monday to Friday, with flexibility for project demands

ASSUMPTION: The salary range is an estimate based on industry standards for performance marketing roles in South Jakarta. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Amartha is a technology company focused on micro and small business lending, alternative investments, big data credit scoring, and women empowerment.

Company Size: 5,001-10,000 employees. As a large organization, Amartha offers diverse career opportunities and a well-established work environment.

Founded: 2010. Amartha has been operating for 15 years, providing ample time for the company to grow and stabilize its operations.

Company Description:

• Empowers micro-businesses across Indonesia, enabling growth and equal prosperity
• Disbursed IDR 22.8 trillion in funding, supporting over 2.7 million entrepreneurs (mostly women)
• Evolving into a technology-driven financial ecosystem, expanding reach in lending, funding, and payments

Company Specialties:

• Micro and small business lending
• Alternative investments
• Big data credit scoring
• Technology and fintech
• Women empowerment and impact investing

Company Website: amartha.com

ASSUMPTION: Amartha's focus on technology and innovation, along with its commitment to empowering micro-businesses and women, sets it apart in the financial services industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and career advancement within the marketing department and the broader organization.

Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including CRM and sales.

Work Arrangement: On-site, with flexibility for remote work based on project requirements and team needs.

Growth Opportunities:

• Advancement within the marketing department (e.g., Senior Performance Marketing Specialist, Marketing Manager)
• Expansion into related roles within the organization (e.g., Product Marketing, Marketing Analytics)
• Potential opportunities in other departments, such as sales or business development

ASSUMPTION: The role offers ample opportunities for professional growth and development, both within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): Jl. TB Simatupang No.18, RT.2/RW.1, Cilandak Barat, Kec. Cilandak, Jakarta Selatan, Jakarta 12430, ID

Geographic Context:

• South Jakarta is a bustling urban area with a mix of residential, commercial, and entertainment districts
• Close proximity to public transportation, shopping centers, and restaurants
• Convenient access to major highways and toll roads

Work Schedule: Standard office hours, with flexibility for project demands and team needs

ASSUMPTION: The work environment at Amartha's South Jakarta office is dynamic, collaborative, and supportive, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign management and optimization strategies
• Communication and presentation skills
• Problem-solving and critical thinking abilities

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of the role and Amartha's mission
• Be ready to discuss your experience with data-driven marketing campaigns and optimization strategies
• Showcase your ability to work effectively with cross-functional teams and stakeholders

ATS Keywords: Performance Marketing, Campaign Management, Google Ads, Social Media Advertising, SEO, Data Analysis, Marketing Tools, Conversion Rate Optimization, A/B Testing, CRM Collaboration

ASSUMPTION: The application process at Amartha is competitive, and candidates should be prepared to demonstrate their skills and experiences through various assessments and interviews.

🛠️ Tools & Technologies

• Google Ads (Search, Display, Discovery, GDN, UAC)
• Social Media Ads (Facebook, Instagram, LinkedIn, Tiktok)
• Email marketing platforms (e.g., Mailchimp, Insider)
• Data analytics tools (e.g., Google Analytics, Mixpanel, Clevertap)
• SEO tools (e.g., Ahrefs, SEMrush)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Amartha's mission to empower micro-businesses and drive shared prosperity?
• How do you approach working effectively with cross-functional teams and stakeholders?
• How do you stay up-to-date with the latest trends and best practices in performance marketing?

ASSUMPTION: Amartha values candidates who are passionate about their mission, collaborative, and results-driven, with a strong commitment to professional development and growth.

⚠️ Potential Challenges

• Managing large ad budgets and ensuring positive ROAS
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Collaborating effectively with cross-functional teams and stakeholders
• Working in a large organization with diverse departments and priorities

ASSUMPTION: The role presents unique challenges that require strong project management, communication, and analytical skills, as well as the ability to work effectively in a dynamic and collaborative environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data-driven decision making and campaign optimization
• Experience in fintech or P2P companies is highly valued but not required
• Career progression opportunities include advancement within the marketing department or expansion into related roles within the organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a strong focus on data analysis, campaign optimization, and collaboration.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads strategy to improve ROAS by 20% within the first six months
• Optimizing social media ad campaigns to increase engagement and conversions by 15% within the first quarter
• Conducting a comprehensive SEO audit and implementing recommendations to improve organic search rankings by 10% within the first year

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and campaign optimization, with a focus on driving measurable results and improving performance.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Amartha?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amartha support the professional development and growth of its marketing team members?
• What is the typical career path for someone in this role, and what opportunities exist for advancement within the organization?
• How does Amartha approach collaboration and communication between marketing, sales, and other departments?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Amartha's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Amartha's careers page
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of the role and Amartha's mission
• Prepare for technical assessments or case study presentations, focusing on data-driven marketing campaigns and optimization strategies
• Follow up with the HR department one week after submission, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.