Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: BlueRock

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Melbourne-based with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing social advertising campaigns, predominantly on Meta, to scale revenue and maximize profit
• Collaborating with clients to understand their business goals and optimize campaigns
• Occasional management of TikTok, Pinterest, and LinkedIn advertising campaigns
• Analyzing campaign performance and presenting growth results to clients
• Contributing to overall digital marketing strategy and performance

ASSUMPTION: This role requires a balance of creativity and data-driven decision making. The ideal candidate will have experience in eCommerce and a strong understanding of Meta Ads.

📋 Key Responsibilities

✅ Develop and manage Meta paid media advertising strategies with a focus on scaling revenue and maximum profit

✅ Ongoing management of Meta campaigns, including optimization of bidding strategies, audiences, landing pages, catalogues, and creative

✅ Analytics including set up of Google Analytics, GTM, conversion tracking, and reporting dashboards

✅ Monthly reporting and meeting account level KPIs

✅ Research and brief in full-funnel creative recommendations to clients

✅ Develop advertising copy with punchy and engaging headlines and captions

✅ Client partnering / account management and performing business reviews

✅ Supporting strategic advisory for clients

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience managing Meta advertising campaigns for eCommerce industries

Required Skills:

• Proven experience in Meta advertising campaigns for eCommerce industries
• Knowledge and some experience in other platforms such as Pinterest, TikTok, and LinkedIn
• Experience in eCommerce reporting using Shopify Ecommerce data, GTM, and GA4
• Strong copywriting skills for ad copy

Preferred Skills:

• Experience in Google Search and Google Shopping campaigns
• Familiarity with other eCommerce growth strategies

ASSUMPTION: Candidates should have a strong foundation in Meta advertising and eCommerce, with a willingness to learn and adapt in other platforms.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Performance Marketing Specialist with 2-5 years of experience in Melbourne, the estimated salary range is AU$70,000 - AU$90,000 per annum.

Benefits:

• Free weekly lunches
• Social events and social club
• Gym allowances
• 24/7 wellbeing, medical, and safety support through Sonder

Working Hours: Full-time, 40 hours per week, with flexible hybrid work arrangements

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: BlueRock is a one-stop-shop for business owners, founders, and families with adventurous goals, offering a range of professional services including accounting, law, finance, digital, insurance, financial planning, and grants.

Company Size: BlueRock has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: BlueRock was founded in 2008 and has since grown into a thriving business, recognized as a ‘Best Place to Work’ company for many years.

Company Description:

• BlueRock is for entrepreneurs, by entrepreneurs, offering a holistic approach to business and wealth management
• The company brings together experts across various fields to provide the best outcomes for clients
• BlueRock is certified as a B Corporation and is committed to having a positive impact on the world

Company Specialties:

• Accounting
• Law
• Finance
• Bookkeeping
• Business
• Life
• Business & Domestic Insurance
• Grants & Incentives
• Self Managed Super Funds
• Startups
• Wealth
• Corporate Advisory
• Payroll
• Tax Advisory
• Digital Transformation
• Funding and Capital
• Wills and Estates
• Home Loans
• Investment Management
• Superannuation
• Financial Planning
• Life Insurance
• Commercial Law
• Manufacturing
• Allied Health
• Construction and Property
• Franchising
• Pharmacy
• Retail & eCommerce
• Family Law
• Cash Flow Management
• Paid Media
• Asset Finance

Company Website: http://www.bluerock.com.au

ASSUMPTION: BlueRock's diverse range of services and expertise sets it apart in the market, offering unique opportunities for growth and collaboration.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in performance marketing.

Reporting Structure: The Performance Marketing Specialist will report directly to the Digital Marketing Manager and work closely with the digital team and clients.

Work Arrangement: This is a hybrid role, with a mix of in-office and remote work options. The company offers a flexible work environment to accommodate individual needs and day-to-day flexibility.

Growth Opportunities:

• BlueRock is known for creating plenty of opportunities for growth and promotion
• The company offers mentoring and coaching from industry leaders
• BlueRock's hybrid work model allows for professional development and networking opportunities

ASSUMPTION: This role offers ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: BlueRock's headquarters is located in the CBD of Melbourne, offering a modern and collaborative work environment.

Office Location(s): 525 Collins St, Rialto Towers East Podium, Melbourne, Victoria 3000, AU

Geographic Context:

• Melbourne is the capital city of the state of Victoria and is known for its vibrant culture, arts, and sports
• The city offers a high quality of life, with a range of amenities and attractions
• Melbourne has a temperate oceanic climate, with mild winters and warm summers

Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate individual needs.

ASSUMPTION: BlueRock's Melbourne-based office provides a dynamic and engaging work environment, with easy access to the city's amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Candidates' understanding of Meta Ads and eCommerce
• Candidates' analytical and problem-solving skills
• Candidates' communication and presentation skills
• Candidates' cultural fit with BlueRock's values and work environment

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on Meta Ads and eCommerce
• Prepare examples of successful Meta Ads campaigns and their results
• Research BlueRock's company culture and values, and be prepared to discuss how your skills and experience align with the role and company

ATS Keywords: Meta Ads, eCommerce, performance marketing, campaign management, Google Analytics, GA4, GTM, copywriting, client management

ASSUMPTION: BlueRock's application process is designed to assess candidates' technical skills and cultural fit, with a focus on their understanding of Meta Ads and eCommerce.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Analytics
• Google Tag Manager
• Shopify Ecommerce platform
• TikTok Ads Manager
• Pinterest Ads Manager
• LinkedIn Campaign Manager

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Entrepreneurial spirit
• Collaboration and teamwork
• Client focus
• Integrity and professionalism
• Continuous learning and improvement

Work Style:

• Data-driven and results-oriented
• Creative and innovative
• Adaptable and responsive to change
• Strong communication and presentation skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in Meta Ads and eCommerce?
• Can you provide an example of a successful Meta Ads campaign you've managed, and how you optimized it for maximum profit?
• How do you approach working with clients to understand their business goals and develop tailored advertising strategies?

ASSUMPTION: BlueRock values candidates who align with their entrepreneurial spirit, collaborative work style, and commitment to client success.

⚠️ Potential Challenges

• Managing multiple client accounts with varying business goals and advertising strategies
• Keeping up-to-date with the latest trends and best practices in Meta Ads and eCommerce
• Balancing creative and analytical tasks, requiring strong attention to detail and time management skills
• Occasional travel to client meetings or industry events

ASSUMPTION: The ideal candidate will be able to manage multiple priorities, adapt to change, and maintain a strong attention to detail in a fast-paced environment.

📈 Similar Roles Comparison

• This role focuses on Meta Ads and eCommerce, whereas similar roles in digital marketing may have a broader scope, including SEO, content marketing, or social media management
• BlueRock's unique offering of professional services provides opportunities for collaboration and growth not typically found in standalone digital marketing agencies
• Career progression in this role may lead to senior-level positions in performance marketing or management roles within BlueRock's digital team

ASSUMPTION: This role offers a unique blend of performance marketing and collaboration with other professional services, setting it apart from similar roles in the industry.

📝 Sample Projects

• Developing and executing a Meta Ads campaign for an eCommerce client, focusing on scaling revenue and maximizing profit
• Optimizing an existing Google Shopping campaign for a retail client, improving return on ad spend (ROAS) and reducing cost per acquisition (CPA)
• Creating and managing a TikTok Ads campaign for a lifestyle brand, targeting a younger audience and driving brand awareness

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, showcasing the candidate's ability to manage diverse client accounts and advertising strategies.

❓ Key Questions to Ask During Interview

• How does BlueRock support the growth and development of its digital marketing team?
• Can you describe the team structure and dynamics within BlueRock's digital team?
• How does BlueRock approach work-life integration, and what resources are available to support employee wellbeing?
• What opportunities are there for career progression within BlueRock's digital team or the broader organization?
• How does BlueRock measure the success of its digital marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of BlueRock's company culture, work environment, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable application portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful Meta Ads campaigns and their results to discuss during the interview
• Research BlueRock's company culture and values, and be prepared to discuss how your skills and experience align with the role and company
• Follow up with the hiring manager, John O’Hare (john.ohare@thebluerock.com.au) or Lee Kelly (lee.kelly@thebluerock.com.au), one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.