📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Kaliber Asia
🔹 Location: Singapore, Singapore
🔹 Job Type: Full-Time, Hybrid (Remote OK)
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (Work from home, office, or anywhere in the world)
🚀 Job Overview
Key aspects of this role include:
- Managing and executing high-impact paid digital campaigns across various platforms
- Optimizing campaigns to deliver exceptional results
- Collaborating with cross-functional teams to develop digital strategies
- Working on global campaigns across various industries
ASSUMPTION: This role requires a hands-on marketer with a knack for paid search and social, a sharp problem-solving mindset, and an eye for precision. It's ideal for results-driven, collaborative individuals ready to level up their career in a supportive, innovative environment.
📋 Key Responsibilities
✅ Campaign Management and Execution (50%)
- Execute delegated tasks from Account Managers and Performance Managers
- Perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
- Prioritize conflicting tasks and actively communicate progress and completion time
- Perform corrective actions for performance and budget pacing
- Thoroughly review all outputs to ensure accuracy, quality, and best practice
- Assist in the onboarding of new clients and liaise with contractors and freelancers
✅ Investigation & Reporting (30%)
- Proactively monitor and communicate campaign performance to immediate stakeholders
- Assess, investigate, and resolve campaign issues and poor performance
- Produce insightful reports (ad hoc and scheduled) for the allocated channels
- Initiate discussions with managers on growth strategies
- Collaborate with the Data team to optimize client dashboards
- Reach out to senior support immediately and proactively when facing arduous issues
✅ Communication & Collaboration (20%)
- Contribute ideas and insights to the development of digital strategies
- Provide task briefs to other departments such as Creative and Data
- Effectively communicate internally and externally with direct stakeholders
- Manage select SME client relationships independently
ASSUMPTION: This role requires strong analytical, problem-solving, and communication skills. The ideal candidate will be proactive, detail-oriented, and quality-driven, with a curiosity about the bigger picture and a team-centric, self-starting attitude.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 2+ years of paid social and/or paid search campaign management experience, ideally at an agency, ad tech provider, or client-side with over $50K per month budgets
Required Skills:
- Proficient in Google Ads, Facebook, TikTok, and Programmatic
- Strong analytical and problem-solving skills
- Excellent written, spoken, and presentation skills
- Proficient in Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite (advantage)
- Proven experience with Project Management software (ClickUp pro is a plus)
Preferred Skills:
- Experience with Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite
- Proven experience with Project Management software
- Exceptional written, spoken, and presentation skills
- Ready to bring your A-game and collaborate with stakeholders from across the board
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education. Kaliber values skills, passion, and a willingness to learn over rigid qualifications.
💰 Compensation & Benefits
Salary Range: Based on experience, the salary range for this role is SGD 5,000 - 8,000 per month. This estimate is based on industry standards for a mid-level marketing role in Singapore with 2-5 years of experience.
Benefits:
- Flexible working hours and arrangement
- Work from home, office, or anywhere in the world
- Generous paid time off—including sick and emergency leaves—on top of local public holidays
- Provision for company-owned laptop and productivity equipment if needed
- Bi-annual performance and salary reviews
Working Hours: 40 hours per week, with flexible hours and arrangement. Kaliber is piloting a 4-Day Work Week in 2025.
ASSUMPTION: Kaliber offers competitive compensation and benefits packages to attract and retain top talent. The salary range provided is an estimate and may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services. Kaliber specializes in performance branding, bridging the gap between performance marketing and branding to drive both immediate results and long-term market impact.
Company Size: 11-50 employees. As a mid-sized company, Kaliber offers a supportive, innovative environment where employees can make a significant impact and grow their careers.
Founded: 2020. Kaliber was founded with a mission to reimagine what it means to be an agency, attracting and empowering the best talent to create value for clients.
Company Description:
- Kaliber applies a Performance Branding approach, optimizing marketing spend for both immediate results and long-term market impact.
- The company has managed $500M+ in ad spend, driving $3B+ in revenue across global enterprises and fast-growth companies.
- Kaliber's transparent, flexible model adapts to clients' needs, offering full execution or strategic advisory for in-house teams.
Company Specialties:
- Performance marketing
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Programmatic
- YouTube Ads
- Google Shopping
- And performance branding
Company Website: www.kaliber.asia
ASSUMPTION: Kaliber is a dynamic, growing company with a strong focus on innovation and attracting top talent. Its unique approach to marketing sets it apart in the industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development within the company.
Reporting Structure: This role reports directly to the Performance Manager and works closely with cross-functional teams, including Creative, Data, and Account Management.
Work Arrangement: Hybrid (Remote OK). Kaliber offers flexible working hours and arrangements, allowing employees to work from home, the office, or anywhere in the world.
Growth Opportunities:
- Working on global campaigns across various industries
- Collaborating with senior teammates and a supportive, innovative crew
- Potential career progression within the marketing department or other areas of the business
ASSUMPTION: This role offers a unique opportunity for mid-level marketers to gain experience working on global campaigns, collaborate with senior teammates, and grow their careers in a supportive, innovative environment.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK). Kaliber's headquarters are in Singapore, with additional offices in Jakarta and Quezon City. Employees have the option to work from home, the office, or anywhere in the world.
Office Location(s): 60 Paya Lebar Road, #07-54 Paya Lebar Square, Singapore, Singapore 409051, SG; Sampoerna Strategic Square North Tower, 25th Floor, Jakarta, 12930, ID; 1618 Quezon Avenue, Quezon City, National Capital Region 1103, PH
Geographic Context:
- Singapore is a global hub for business, finance, and technology, offering a multicultural environment and excellent job opportunities.
- Jakarta and Quezon City are major cities in Indonesia and the Philippines, respectively, with thriving business ecosystems and growing markets.
Work Schedule: 40 hours per week, with flexible hours and arrangement. Kaliber is piloting a 4-Day Work Week in 2025.
ASSUMPTION: Kaliber's hybrid work environment offers employees the flexibility to balance work and personal life, while providing opportunities for collaboration and growth in a global setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- In-depth interview with the Performance Manager and a team member
- Final interview with the CEO or a senior leader
- Job offer and onboarding
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Kaliber's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of performance marketing and Kaliber's unique approach to the industry
- Prepare examples of your campaign management and optimization work to discuss during the interview
- Research Kaliber's company culture and values to demonstrate your cultural fit
ATS Keywords: Paid digital campaigns, Google Ads, Facebook, TikTok, Programmatic, campaign management, optimization, data analysis, problem-solving, collaboration, communication, project management, Google Analytics, Google Tag Manager, Google Data Studio, Google Workspace Suite
ASSUMPTION: Kaliber's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company. Successful candidates will demonstrate a strong understanding of performance marketing and a passion for driving results.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- TikTok Ads
- Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk, etc.)
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Google Workspace Suite (Gmail, Google Drive, Google Docs, etc.)
- Project Management software (ClickUp)
ASSUMPTION: This role requires proficiency in various paid digital advertising platforms, analytics tools, and project management software. Familiarity with these tools and a willingness to learn new ones are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Transparent: We communicate openly and honestly, fostering a culture of trust and collaboration
- Communicative: We listen actively and engage in meaningful conversations to drive results
- People-centric: We prioritize our people's growth and well-being, creating an inclusive and supportive work environment
- Deeply skilled: We continuously improve our craft, staying at the forefront of industry trends and best practices
Work Style:
- Collaborative: We work closely with cross-functional teams to develop and execute high-impact campaigns
- Proactive: We take initiative and ownership of our work, driving results and continuous improvement
- Detail-oriented: We sweat the small stuff, ensuring accuracy, quality, and best practice in all our work
- Quality-driven: We strive for excellence in everything we do, never settling for mediocrity
Self-Assessment Questions:
- Do you align with Kaliber's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a hybrid or remote work environment, and what strategies do you use to stay productive and engaged?
- Describe your personal work style, and how do you ensure you deliver high-quality work consistently?
ASSUMPTION: Kaliber values cultural fit and alignment with its core values highly. Candidates who demonstrate a strong understanding of and commitment to these values will be more likely to succeed in the role and the company.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong prioritization and time management skills
- Working with tight deadlines and changing priorities, necessitating flexibility and adaptability
- Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
- Keeping up with industry trends and best practices, demanding continuous learning and development
ASSUMPTION: These challenges are inherent in the role and require a proactive, detail-oriented, and quality-driven approach to overcome. Successful candidates will demonstrate strong problem-solving skills and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses heavily on paid digital campaigns and optimization, requiring a strong analytical and problem-solving mindset
- Kaliber's unique approach to performance branding sets it apart from other marketing agencies, offering a more holistic and strategic approach to marketing
- This role offers opportunities for career growth and development within the marketing department or other areas of the business
ASSUMPTION: This role is ideal for mid-level marketers looking to gain experience working on global campaigns, collaborate with senior teammates, and grow their careers in a supportive, innovative environment.
📝 Sample Projects
- Developing and executing a global campaign strategy for a fast-growth e-commerce client, driving both immediate results and long-term market impact
- Optimizing a B2B lead generation campaign for a tech company, improving cost-per-acquisition by 30% within the first three months
- Managing a rebranding project for a non-profit organization, increasing website traffic by 50% and driving a 25% increase in donations within the first six months
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Performance Marketing Specialist. Successful candidates will have relevant experience and be able to discuss their approach to similar projects during the interview.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign management process at Kaliber, and how does it differ from other agencies?
- How does Kaliber's approach to performance branding set it apart from other marketing agencies, and how does this impact the role's responsibilities?
- What opportunities are there for professional growth and development within the marketing department or other areas of the business?
- How does Kaliber support work-life balance, and what resources are available to employees to ensure they can maintain a healthy work-life balance?
- What is the company's long-term vision for the role and the marketing department, and how does this align with my career goals?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Asking thoughtful questions demonstrates a strong interest in the role and a commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your campaign management and optimization work to discuss during the interview
- Research Kaliber's company culture and values to demonstrate your cultural fit
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
