Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Pavago

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote (CST hours)

🚀 Job Overview

Key aspects of this role include:

• Executing paid advertising campaigns across multiple platforms
• Transforming marketing strategies into high-performing campaigns
• Identifying growth opportunities and staying updated with digital marketing trends
• Collaborating with cross-functional teams for cohesive campaigns

ASSUMPTION: This role requires a balance of strategic thinking, technical skills, and strong communication to drive results and collaborate effectively.

📋 Key Responsibilities

✅ Build, launch, and optimize ad campaigns on Google Ads, Meta Ads, and other platforms

✅ Apply advanced tactics such as audience segmentation, bid adjustments, and A/B testing

✅ Manage campaign budgets, define goals, and align ad performance with client objectives

✅ Analyze campaigns using Google Analytics, Looker Studio, and other tools for optimization

✅ Partner with SEO, creative, and strategy teams to ensure cohesive campaigns across platforms

✅ Research new advertising opportunities and share findings to enhance team knowledge

ASSUMPTION: This role involves a mix of hands-on campaign management, data analysis, and strategic planning.

🎯 Required Qualifications

Education: Not specified (industry experience is more important)

Experience: 3+ years in digital advertising with hands-on campaign management

Required Skills:

• Proficient in Google Ads, Meta Ads Manager, Google Tag Manager, and Google Analytics
• Skilled in troubleshooting tracking systems and ensuring reporting accuracy
• Familiarity with Looker Studio and other marketing tools
• Strong email communication skills and ability to explain technical concepts clearly
• Comfortable using collaboration tools like Zoom, Teams, Google Meet, and Loom
• Strong verbal and written English communication skills

Preferred Skills:

• Experience working remotely or within distributed teams
• Familiarity with platforms like LinkedIn, TikTok, and X/Twitter

ASSUMPTION: While a degree is not required, a proven track record in digital advertising and relevant certifications would be beneficial.

💰 Compensation & Benefits

Salary Range: The salary range for this role in South Africa is typically between ZAR 350,000 - 500,000 per year, based on experience and performance. Pavago offers competitive compensation packages.

Benefits:

• Flexible work hours and remote work environment
• Opportunities for professional growth and development
• Potential for performance-based bonuses

Working Hours: This role requires working during U.S. Central Time business hours (CST).

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Pavago is a global staffing and recruiting company specializing in connecting businesses with international talent.

Company Size: Pavago has 11-50 employees, providing a collaborative and agile work environment.

Founded: Pavago was founded in 2022, focusing on affordability, global reach, and localized growth for its clients.

Company Description:

• Pavago believes in a borderless future where businesses can access exceptional talent at a reduced cost
• The company offers global reach, ensuring it locates the perfect fit for clients' unique needs
• Pavago integrates international insights and expertise to fuel local business growth

Company Specialties:

• Staffing and Recruiting
• Global Talent Acquisition
• International Business Growth

Company Website: pavago.co

ASSUMPTION: Pavago's focus on global talent and remote work makes it an attractive option for candidates seeking international exposure and flexibility.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in digital advertising.

Reporting Structure: The Performance Marketing Specialist will report directly to the Digital Advertising Lead and collaborate with various teams, including SEO, creative, and strategy.

Work Arrangement: This role is fully remote, with a requirement to work during U.S. Central Time business hours.

Growth Opportunities:

• Expanding skills and knowledge in digital advertising and marketing
• Potential to take on more responsibilities and advance within the team
• Opportunities to work with diverse clients and industries

ASSUMPTION: This role offers growth opportunities through skill development, increased responsibilities, and exposure to diverse clients and industries.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): South Africa (Remote)

Geographic Context:

• South Africa has a competitive digital marketing landscape with opportunities for growth
• The remote work environment allows for flexibility and work-life balance
• South Africa's time zone (CST) overlaps with U.S. business hours, facilitating collaboration with international clients

Work Schedule: This role requires working during U.S. Central Time business hours (CST).

ASSUMPTION: The remote work environment and flexible hours make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Application Review: We’ll review your resume and qualifications.
• Initial Screening: Introductory video call with our Talent Team.
• Technical Interview: A detailed conversation with our Digital Advertising Lead.
• Final Interview: Meet with senior leadership for a culture fit and collaboration discussion.
• Offer Stage: We’ll extend an offer to the best-fit candidate.

Key Assessment Areas:

• Technical skills and experience in digital advertising
• Communication and collaboration skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with Pavago's values

Application Tips:

• Highlight your relevant experience and achievements in digital advertising
• Tailor your resume and cover letter to emphasize your skills and fit for this role
• Prepare for technical and behavioral interview questions
• Research Pavago and its clients to demonstrate your interest and understanding of the company

ATS Keywords: Google Ads, Meta Ads, Google Tag Manager, Google Analytics, A/B Testing, Audience Segmentation, Budget Management, Campaign Optimization, Collaboration, Data Analysis, Problem Solving, Time Management, Communication, Remote Work, Digital Marketing Trends, Innovation

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with Pavago's values and goals.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Google Tag Manager
• Google Analytics
• Looker Studio
• SEMrush (optional)
• Zoom, Teams, Google Meet, and Loom for collaboration

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Affordability: Finding exceptional talent at a reduced cost
• Global Reach: Locating the perfect fit for clients' unique needs
• Localized Growth: Integrating international insights and expertise to fuel local business growth

Work Style:

• Collaborative: Working effectively with diverse teams
• Adaptable: Thriving in fast-paced environments and embracing change
• Data-driven: Making informed decisions based on data and analytics

Self-Assessment Questions:

• Do you enjoy working remotely and collaborating with international teams?
• Are you comfortable managing multiple campaigns and optimizing performance based on data analysis?
• Do you thrive in fast-paced environments and embrace continuous learning and adaptation?

ASSUMPTION: Candidates who align with Pavago's values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Adapting to new tools and platforms as digital marketing evolves
• Working effectively with diverse teams and stakeholders
• Balancing work-life boundaries in a remote work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on paid advertising campaigns
• This role requires a strong technical skill set and experience in digital advertising
• Career progression may involve taking on more responsibilities, managing teams, or specializing in specific platforms

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path in digital marketing.

📝 Sample Projects

• Developing and executing a Google Ads campaign for a construction company, resulting in a 30% increase in leads
• Optimizing a Meta Ads campaign for an e-commerce client, improving return on ad spend by 25%
• Collaborating with the SEO team to create a cohesive digital marketing strategy for a medical practice, driving organic traffic and conversions

ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact this role can have on clients' business growth.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile and industry focus for this role?
• How does this role collaborate with other teams, such as SEO and creative, to ensure cohesive campaigns?
• What opportunities are there for professional growth and development within this role?
• How does Pavago support work-life balance for its remote employees?
• Can you provide examples of how this role has contributed to clients' business growth and success?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for technical and behavioral interview questions by researching Pavago and its clients
• Follow up with Pavago after submitting your application to express your interest and enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.