📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: AffiniPay
🔹 Location: Austin, TX
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing digital marketing programs across multiple channels
- Managing SEM, paid social, programmatic, retargeting, and ad sponsorships
- Coordinating ad placements and sponsorships across various industry media partnerships
- Monitoring, measuring, and reporting campaign performance
- Collaborating with cross-functional teams to meet lead and closed account goals
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through data-informed decisions.
📋 Key Responsibilities
✅ Support performance marketing activities including SEM, paid social, programmatic, retargeting, and ad sponsorships
✅ Coordinate ad placements and sponsorships across various industry media partnerships
✅ Collaborate with Marketing and Biz Ops to measure, monitor, and report campaign performance
✅ Measure and report performance across performance marketing campaigns and assess against goals (ROI and KPIs)
✅ Balance improving processes and tools while meeting ongoing lead and closed account goals
✅ Collaborate with agencies and other vendor partners as needed
✅ Other Duties as assigned
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on driving results and continuous improvement.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field
Experience: 2+ years of experience in a similar role creating performance marketing efforts for B2B/tech, proven success with industry-standard metrics
Required Skills:
- Experience managing or coordinating media with partners, publishers, or sponsorship platforms
- Highly proficient in Excel/Google Sheets and comfortable with performance dashboards and reporting
- Experience in the development of advertising campaigns and execution of SEM, paid social, programmatic, video, retargeting, display, and other media buys
- Experience working in SEM platforms (i.e. Google Ads, Microsoft Ads) and paid social platforms (i.e. Facebook/Meta, LinkedIn, Quora, and Reddit Ads)
- Experience using project management tools such as Asana, Wrike, or similar tools
- Ability to work in a team environment with staff at all levels, giving and accepting constructive feedback, and adapting quickly to changing requirements
Preferred Skills:
- Experience in the legal, accounting, architectural, engineering, or construction industries
- Fluency in additional languages
ASSUMPTION: While a bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Performance Marketing Specialist with 2-5 years of experience in Austin, TX)
Benefits:
- Fully covered medical, dental, and vision coverage
- Flexible paid time off policy
- 401K with company match
- Mid-year and end-of-year bonuses and equity options for all full-time employees
- Health wellness program
- Parental resources
- Professional development opportunities
- Matching gift program
- In-office experience with free lunch delivery, fully stocked kitchen, and other perks
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech, specifically professional services payments and practice management software
Company Size: 201-500 employees (Mid-size company)
Founded: 2005
Company Description:
- AffiniPay is a leading fintech company based in Austin, Texas
- Specializes in professional services payments and practice management software for legal, accounting, architectural, engineering, and construction firms
- Recognized as one of Inc. 5000’s fastest-growing companies in the U.S. for 13 years in a row
Company Specialties:
- Merchant service provider
- Specializes in associations and non-profits
- Member benefit programs
- LawPay products and services for the legal community
- PCI compliance
Company Website: http://www.affinipay.com
ASSUMPTION: AffiniPay is a well-established company with a strong focus on growth and innovation in the fintech industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports to the Performance Marketing Manager and works closely with cross-functional teams
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on multiple brands and products within the AffiniPay portfolio
- Chance to gain experience in a fast-growing fintech company and learn from experienced team members
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with free lunch delivery and fully stocked kitchen
Office Location(s): 3700 N Capital of Texas Highway, Suite 300, Austin, TX 78746, US
Geographic Context:
- Austin, TX is a vibrant, growing city with a strong tech industry
- The office is located in the Northwest Hills neighborhood, with easy access to major highways and public transportation
- The area offers a mix of urban and suburban living, with plenty of outdoor activities and cultural attractions
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The office environment is designed to foster collaboration and productivity, with amenities to support work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition Team
- Interview with the Hiring Manager
- Final interview with the team or additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing and advertising knowledge and skills
- Analytical and data-driven mindset
- Collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and advertising experience
- Include specific examples of successful marketing campaigns you've worked on
- Demonstrate your understanding of the role and the company by researching AffiniPay's products and services
ATS Keywords: Performance Marketing, SEM, Paid Social, Campaign Planning, Media Partnerships, Reporting, B2B Marketing, Project Management, Excel, Google Sheets, Advertising Campaigns, Team Collaboration, Feedback, Adaptability
ASSUMPTION: The application process is designed to assess the candidate's marketing and advertising skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Facebook/Meta Ads
- LinkedIn Ads
- Quora Ads
- Reddit Ads
- Asana
- Wrike
- Excel/Google Sheets
- Performance dashboards and reporting tools
ASSUMPTION: The tools and technologies listed are the most commonly used in this role, but the specific tools may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Growth
- Fun
- Recognition
Work Style:
- Fast-paced and growth-focused
- Highly collaborative and team-oriented
- Data-driven and results-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform marketing decisions?
- Do you have experience working with cross-functional teams and giving/receiving constructive feedback?
ASSUMPTION: AffiniPay values candidates who are collaborative, innovative, and results-driven, with a strong work ethic and a positive attitude.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Keeping up with industry trends and best practices in performance marketing
- Balancing short-term goals with long-term strategy
- Working with external vendors and partners
ASSUMPTION: These challenges are common in performance marketing roles and can be overcome with strong organizational skills, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- This role is similar to other Performance Marketing Specialist positions in the B2B and fintech industries
- However, AffiniPay's focus on professional services payments and practice management software sets it apart from other companies
- Career progression may vary depending on the company's size and growth trajectory
ASSUMPTION: While this role is similar to other performance marketing positions, the unique focus of AffiniPay's products and services offers a distinct opportunity for growth and learning.
📝 Sample Projects
- Developing and executing a targeted SEM campaign to drive leads for a new product launch
- Collaborating with the content team to create and promote a series of blog posts and whitepapers to generate leads and increase brand awareness
- Managing a paid social media campaign to re-engage existing customers and drive upsells
ASSUMPTION: These sample projects are designed to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and the candidate's skills.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role fit into the broader marketing strategy and company goals?
- What opportunities are there for professional growth and development within the marketing department and the broader company?
- How does AffiniPay support work-life balance for its employees?
- What is the company culture like, and how does it support collaboration and innovation?
ASSUMPTION: These questions are designed to help the candidate understand the role's context within the company and assess the company's fit with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and advertising experience
- Prepare examples of successful marketing campaigns you've worked on
- Research AffiniPay's products and services to demonstrate your understanding of the company
- Follow up with the hiring team one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
