📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: QVC
🔹 Location: QVC - Chiswick Park, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Retail, Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving sales and customer metrics through performance marketing strategies
- Executing Digital Retail Media campaigns
- Building and nurturing key business partner relationships
- Innovating growth solutions and exploring new partnership opportunities
ASSUMPTION: This role requires a balance of strategic planning, hands-on campaign execution, and stakeholder management. It's ideal for a proactive individual with a strong analytical mindset and excellent communication skills.
📋 Key Responsibilities
✅ Plan, execute, and optimize performance marketing campaigns across channels such as Paid Search & Shopping, Affiliate, Display, and App Marketing
✅ Align marketing strategies with in-market Customer and Digital Sales Plans
✅ Collaborate with vendors and internal teams to transform Digital Retail Media plans into action while maintaining efficient budget management
✅ Cultivate strong vendor relationships to unlock new partnership opportunities, ensuring QVC benefits from favorable terms that enhance value and ROI
ASSUMPTION: The role involves a mix of independent work and collaboration with various teams. Strong project management skills and the ability to work under pressure are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in Performance Marketing with a record of successful sales and customer development
Required Skills:
- Demonstrable expertise in Performance Marketing Tools
- Strong analytical skills and data-driven decision-making
- Excellent communication and presentation skills
- Proficiency in English
Preferred Skills:
- Experience with Criteo, RTB House, and Google Display Network
- Fluency in additional languages
ASSUMPTION: While a specific degree is not always required, a strong educational background and relevant work experience are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Performance Marketing Specialist with 2-5 years of experience in the UK)
Benefits:
- Paid Time Off
- Employee Assistance Program
- Parental Leave
- Paid Volunteer Hours
- Company Discounts
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically live social shopping and video-driven commerce
Company Size: 10,001+ employees (Global), 1780 employees (UK)
Founded: 1986 (as a US-based company, QVC UK was launched in 1994)
Company Description:
- QVC Group is a Fortune 500 company with six leading retail brands
- Offers innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide
- Provides a comprehensive Total Rewards package including competitive compensation, paid time off, employee assistance program, parental leave, paid volunteer hours, company discounts, and more
Company Specialties:
- Retail
- ecommerce
- Broadcasting
- Multimedia
- Global
- Multiplatform
- e-commerce
- And vcommerce
Company Website: http://www.qvcgrp.com
ASSUMPTION: QVC Group's global presence and diverse brand portfolio offer unique opportunities for career growth and exposure to various aspects of the retail industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression
Reporting Structure: This role reports directly to the Senior Manager, Performance Marketing
Work Arrangement: Hybrid (2-3 days on-site, remainder remote)
Growth Opportunities:
- Potential to take on additional responsibilities and progress to a management role
- Exposure to various aspects of the business, fostering a well-rounded skillset
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: This role offers a blend of strategic and tactical work, providing ample opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): Chiswick Park, London
Geographic Context:
- Chiswick is a suburban district in West London, with easy access to public transportation
- Close proximity to parks, shops, and restaurants
- Convenient location for commuters from various parts of London and the surrounding areas
Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- First-round interview with the hiring manager
- Final-round interview with the Senior Manager, Performance Marketing
Key Assessment Areas:
- Performance Marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with QVC's Leadership Competency Model
Application Tips:
- Tailor your resume to highlight relevant skills and experiences
- Prepare a cover letter that demonstrates your enthusiasm for the role and company
- Be ready to discuss specific examples of your performance marketing campaigns and their outcomes
ATS Keywords: Performance Marketing, Campaign Management, Analytical Skills, Communication Skills, Negotiation Skills, Digital Marketing, Media Campaigns, Technical Acumen
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, ensuring the best match for the role and the team.
🛠️ Tools & Technologies
- Performance Marketing Tools (e.g., Google Ads, Facebook Ads, etc.)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with industry-standard tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress
- Act With Empathy
- Be Brave
- Embrace The Future
- Do What's Right
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody QVC's Leadership Competency Model in your daily work?
- Can you provide an example of a time when you drove progress through innovative marketing strategies?
- How do you approach building and maintaining strong business partner relationships?
ASSUMPTION: QVC values a diverse and inclusive workforce that reflects the global nature of its business.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the latest trends and best practices in performance marketing
- Adapting to a hybrid work environment and maintaining productivity
- Navigating a large, global organization and building effective working relationships
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position focuses heavily on digital channels and performance metrics
- QVC's global presence offers unique opportunities for international collaboration and exposure to diverse markets
- Career progression may involve moving into management or specializing in a specific channel or market
ASSUMPTION: This role offers a unique blend of strategic and tactical work, with ample opportunities for professional development and growth.
📝 Sample Projects
- Developing and executing a targeted Paid Search campaign to drive sales for a specific product category
- Analyzing and optimizing an Affiliate marketing strategy to improve ROI and expand partnerships
- Collaborating with internal teams to create and launch a Digital Retail Media campaign for a major brand event
ASSUMPTION: These projects demonstrate the range of responsibilities and the level of autonomy expected in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to QVC's overall marketing strategy and business goals?
- What opportunities are there for professional development and growth within the Performance Marketing team and QVC as a whole?
- How does QVC support work-life balance for its employees, particularly in a hybrid work arrangement?
- What is the team structure and dynamic within the Performance Marketing department?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences, particularly those related to performance marketing and campaign management
- Prepare a cover letter that explains your interest in the role and how your skills and experiences make you a strong fit
- If applicable, be prepared to discuss specific examples of your performance marketing campaigns and their outcomes
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
