Performance Marketing Specialist

📌 Core Information 🔹 Job Title: Performance Marketing Specialist 🔹 Company: Global Accelerator 🔹 Location: Bangalore, Karnātaka, India 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: May 12, 2025 🚀 Job Overview Key aspects of this role include: - Scaling client success through strategic media execution and data-driven forecasting - Collaborating with clients to ensure clear communication about strategies and performance - Embracing a challenging role with a steep learning curve and high growth potential - Working in a fast-paced, dynamic environment with a strong focus on continuous improvement - Contributing to a high-performing team dedicated to driving e-commerce growth ASSUMPTION: This role requires a strong commitment to learning, adaptability, and a passion for e-commerce. It is ideal for individuals seeking a challenging, high-growth opportunity with a significant impact on business outcomes. 📋 Key Responsibilities ✅ Strategic Media Execution: Develop precise performance projections, execute campaigns seamlessly, and drive measurable growth for clients. ✅ Client Collaboration: Maintain clear and transparent communication with clients about strategies, actions taken, and performance relative to forecasts. ✅ Data-Driven Forecasting: Analyze data, build growth maps, and adjust projections daily to meet KPIs and ensure client satisfaction. ✅ Team Leadership: Manage, align, and collaborate with team members, including Google Strategist, Creative Strategist, and Email Strategist, to optimize productivity and maintain high-performance standards. ✅ System Execution: Upkeep data integrity, execute the Prophet system, and build growth forecasts for clients, ensuring rigorous quality standards and adherence to deadlines. ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple tasks effectively. It is essential to be comfortable working with data tools, such as Google Sheets, and to have a strong commitment to continuous learning and improvement. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, Statistics, or a related field Experience: - Proven experience (1-3 years) in performance marketing, data analysis, or a related field Required Skills: - Proficiency in data analysis and Excel/Google Sheets - Strong communication and presentation skills - Experience with performance marketing, media buying, and forecasting - Familiarity with e-commerce and digital marketing trends - Ability to work independently and manage multiple tasks effectively Preferred Skills: - Experience with Prophet system or similar forecasting tools - Knowledge of SQL or other database management systems - Familiarity with Google Ads, Facebook Ads, and other advertising platforms ASSUMPTION: Candidates with a strong foundation in data analysis, marketing, and relevant experience will be most successful in this role. A willingness to learn and adapt in a fast-paced environment is crucial. 💰 Compensation & Benefits Salary Range: ₹6,00,000 - ₹12,00,000 per annum (depending on experience and performance) Benefits: - Competitive salary and performance-based bonuses - Comprehensive health insurance and retirement plans - Generous vacation and leave policies - Opportunities for professional development and growth Working Hours: Full-time (40 hours per week), with flexible scheduling options ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Bangalore, India. The actual salary may vary depending on the candidate's experience, skills, and performance. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2012 Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us or hire us to build it for you, we have a solution to meet your business where it’s at. Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising Company Website: commonthreadco.com ASSUMPTION: Common Thread Collective is a well-established agency with a strong focus on driving e-commerce growth for its clients. Their expertise spans various aspects of digital marketing, advertising, and content production, making them a valuable partner for DTC brands seeking to scale their online revenue. 📊 Role Analysis Career Level: Mid-level Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program Work Arrangement: On-site, with flexible scheduling options and opportunities for remote work Growth Opportunities: - Rapid career progression through continuous learning and skill development - Opportunities for promotion to Senior Strategist within the first 12 months - Access to a weekly performance dashboard for objective and subjective metric tracking - Pay transparency and clear roadmaps for increasing earnings ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for progression and a strong commitment to mentorship and feedback. 🌍 Location & Work Environment Office Type: Modern, collaborative workspace with state-of-the-art facilities Office Location: 3011 S Croddy Way, Santa Ana, California 92704, US, and 511 W 25th St, New York, NY 10001, US Geographic Context: Santa Ana, California, and New York, NY, offer diverse cultural experiences, vibrant communities, and excellent opportunities for personal and professional growth. Work Schedule: Full-time (40 hours per week), with flexible scheduling options and opportunities for remote work ASSUMPTION: The work environment at Common Thread Collective is dynamic, collaborative, and focused on driving results for clients. The flexible scheduling options and opportunities for remote work cater to a diverse range of employee preferences and needs. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth behavioral and skills assessment 4. Final round interviews with hiring managers and team members Key Assessment Areas: - Data analysis and problem-solving skills - Communication and presentation skills - Cultural fit and adaptability - Commitment to learning and continuous improvement Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments - Showcase your passion for e-commerce and commitment to driving results for clients ATS Keywords: Performance Marketing, Data Analysis, Client Communication, Strategic Planning, Media Buying, Forecasting, Problem Solving, Creativity, Attention to Detail, Team Collaboration, Autonomy, Continuous Improvement, Emotional Intelligence, Presentation Skills, Resourcefulness, Curiosity ASSUMPTION: The interview process at Common Thread Collective is designed to assess candidates' skills, cultural fit, and commitment to driving results for clients. Being prepared and proactive in showcasing your qualifications will increase your chances of success. 🛠️ Tools & Technologies - Google Sheets - Google Ads - Facebook Ads - Prophet system or similar forecasting tools (desired) - SQL or other database management systems (desired) - Project management tools (e.g., Asana, Trello) ASSUMPTION: Familiarity with the mentioned tools and technologies is beneficial for success in this role. Candidates with experience in these areas will have a competitive edge in the application process. 👔 Cultural Fit Considerations Company Values: - Embrace autonomy and take ownership of your work - Deliver excellence and strive for continuous improvement - See things through to the end and take pride in your ability to drive results - Collaborate effectively with team members and clients - Maintain a strong work ethic and commitment to learning Work Style: - Fast-paced and dynamic, with a focus on driving results for clients - Collaborative and team-oriented, with a strong emphasis on communication and coordination - Data-driven and analytical, with a commitment to continuous learning and improvement - Adaptable and resourceful, with a willingness to take on new challenges and responsibilities Self-Assessment Questions: 1. How do you approach challenges and setbacks in your work? 2. Can you provide an example of a time when you had to adapt to changing circumstances or pivot your strategy? 3. How do you prioritize and manage multiple tasks and deadlines effectively? ASSUMPTION: Candidates who align with Common Thread Collective's values and work style will be most successful in this role. Being able to demonstrate a strong commitment to learning, adaptability, and a passion for driving results will be crucial for long-term success. ⚠️ Potential Challenges 1. Steep Learning Curve: This role requires a strong commitment to learning and continuous improvement, with a significant amount of on-the-job training and development. 2. High-Pressure Environment: The fast-paced, dynamic nature of the role may present challenges in managing multiple tasks and deadlines effectively. 3. Client Expectations: Clients may have high expectations for performance and results, requiring strong communication and project management skills to ensure client satisfaction. 4. Work-Life Balance: The flexible scheduling options and opportunities for remote work may present challenges in maintaining a healthy work-life balance, particularly for individuals new to the role or the industry. ASSUMPTION: Being aware of these potential challenges and proactively addressing them will help candidates succeed in this role and contribute to their long-term career growth. 📈 Similar Roles Comparison 1. Performance Marketing Manager: This role focuses more on strategic planning and team leadership, with less emphasis on day-to-day campaign execution and data analysis. 2. Media Buyer: This role is more specialized and focused on executing advertising campaigns across various platforms, with less emphasis on strategic planning, forecasting, and client communication. 3. Growth Strategist: This role is more focused on developing and implementing growth strategies for clients, with less emphasis on day-to-day campaign execution, data analysis, and client communication. ASSUMPTION: Understanding the differences between these roles and how they relate to the Performance Marketing Specialist position will help candidates identify the best fit for their skills, experiences, and career goals. 📝 Sample Projects 1. Client Growth Forecast: Develop a detailed growth forecast for a client, including data analysis, marketing calendar alignment, and strategic planning to achieve measurable business outcomes. 2. Campaign Optimization: Analyze campaign performance data, identify areas for improvement, and implement tactical deconstructions to optimize results and meet KPIs. 3. Client Communication Plan: Create a comprehensive communication plan for a client, outlining strategies for aligning daily on forecasts, sending performance updates, and maintaining high client satisfaction rates. ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Performance Marketing Specialist role. Candidates should be prepared to discuss their relevant experiences and accomplishments during the interview process. ❓ Key Questions to Ask During Interview 1. What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them? 2. How does the company support the professional development and growth of its employees? 3. Can you describe a time when you had to adapt to a significant change in the company's strategy or direction, and how did you handle it? 4. How does the company measure and track employee performance, and what opportunities are there for growth and advancement within the role? 5. What are the most important qualities and skills for success in this role, and how does the company support employees in developing and honing these skills? ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to driving results for the company. Being prepared with well-researched, relevant questions will help you make a strong impression and increase your chances of success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments. 4. Showcase your passion for e-commerce and commitment to driving results for clients. 5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.