📌 Core Information
🔹 Job Title: Performance Marketing Specialist
🔹 Company: Lenus
🔹 Location: Amsterdam, North Holland, Netherlands
🔹 Job Type: On-site
🔹 Category: Health, Wellness & Fitness
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering results through paid social media campaigns
- Supporting leading health and fitness coaches in scaling their businesses
- Collaborating with coaches to ensure campaigns reflect their brand voice and goals
- Analyzing performance data and communicating results effectively to clients and stakeholders
ASSUMPTION: This role requires a strong focus on data-driven decision making and excellent communication skills to balance performance analysis with client communication.
📋 Key Responsibilities
✅ Set up, monitor, and optimize paid social media campaigns to meet client goals across multiple platforms - mostly Meta
✅ Analyze performance data daily, ensuring profitability while conducting weekly deep dives on results and trends
✅ Stay current with social media and digital marketing best practices, leveraging insights to enhance campaigns
✅ Communicate wins, challenges, and data insights effectively to clients and stakeholders, recommending future strategies
✅ Collaborate with Key Account Managers and other teams to align on strategies, creative assets, and targets
✅ Partner with coaches to support creative strategies and ensure campaigns reflect their brand voice and goals
✅ Manage budgets for your portfolio, driving growth and efficiency while hitting performance targets
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring a candidate who can balance both aspects effectively.
🎯 Required Qualifications
Education: Not specified (AI assumption: Relevant bachelor's degree or equivalent experience)
Experience: 2+ years of hands-on experience with planning, buying, and executing paid social media campaigns on Meta
Required Skills:
- Fluency in Dutch and English
- Experience developing creative concepts and executing engaging campaigns
- Strong analytical skills with the ability to identify and optimize key performance metrics
- Proficiency in Facebook Business Manager (extra points for experience with Email marketing, Google Ads, or additional digital funnels)
- A collaborative mindset, with excellent communication and teamwork skills
Preferred Skills:
- Experience with additional digital marketing channels
- Knowledge of the health and fitness industry
ASSUMPTION: While not explicitly stated, a relevant degree or equivalent experience is expected for this role. Additionally, experience with additional digital marketing channels and knowledge of the health and fitness industry would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (AI estimate based on market rates for a mid-level marketing role in Amsterdam)
Benefits:
- Structured and prioritized development opportunities
- Development feedback cycle with quarterly check-ins
- Team events and monthly social events in all offices
- Daily snacks and fuel
- A Macbook and other hardware to support daily work
Working Hours: Full-time (40 hours per week) with flexible hours and a supportive work-life balance
ASSUMPTION: The salary range is an estimate based on market data for similar roles in Amsterdam. The benefits listed are based on information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Health, Wellness & Fitness. Lenus is a health technology company that empowers health coaches to scale their businesses through pioneering technology and in-house business, health, and innovation expertise.
Company Size: 201-500 employees. Lenus offers a dynamic, global culture with opportunities for growth and collaboration.
Founded: 2016. Lenus was founded in Denmark by Bertram Thorslund and has since expanded to multiple locations worldwide.
Company Description:
- Lenus partners with the world’s best health & fitness coaches to power their growth
- Supports the new generation of health coaches in taking their coaching business to the next level
- Fuses innovative tech, strategic expertise, and human connection to handle the business of coaching
Company Specialties:
- Health
- Fitness
- Nutrition
- Wellbeing
- Mindset
- Positive Psychology
- Mental Wellbeing
- Habits
- Data Driven
- Health Technology
- Holistic Health
- Health Innovation
Company Website: lenus.io
ASSUMPTION: Lenus is a growing company with a strong focus on empowering health coaches and utilizing technology to drive their success.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: The role reports to the Nordic Marketing Team and works closely with Key Account Managers and other teams
Work Arrangement: On-site, with flexible hours and a supportive work-life balance
Growth Opportunities:
- With Lenus' organizational growth, there are opportunities to make an impact and grow within the company
- Quarterly development feedback cycles and structured development opportunities
- Collaboration with a diverse team of specialists dedicated to Paid Media, Branding, Websites, and Growth
ASSUMPTION: The role offers opportunities for growth and development within a dynamic and supportive team environment.
🌍 Location & Work Environment
Office Type: On-site, with offices in multiple locations worldwide
Office Location(s): Amsterdam, North Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant city with a strong focus on health, wellness, and fitness
- The Netherlands has a high standard of living and a strong economy
- Amsterdam is a multicultural city with a diverse population
Work Schedule: Full-time (40 hours per week) with flexible hours and a supportive work-life balance
ASSUMPTION: The on-site work environment in Amsterdam offers a dynamic and multicultural setting, with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Experience with paid social media campaigns
- Analytical skills and data-driven decision making
- Communication skills and ability to work with clients
- Cultural fit and alignment with Lenus' values
Application Tips:
- Highlight relevant experience with paid social media campaigns and data analysis
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare examples of successful paid social media campaigns you've managed
ATS Keywords: Paid social media campaigns, Meta, Facebook Business Manager, performance data analysis, client communication, health coaching, Lenus
ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's experience, skills, and cultural fit.
🛠️ Tools & Technologies
- Facebook Business Manager
- Additional digital marketing channels (Email marketing, Google Ads, etc.)
- Data analysis tools
- Project management tools
ASSUMPTION: The role requires proficiency in Facebook Business Manager and additional digital marketing channels, as well as data analysis tools for performance tracking.
👔 Cultural Fit Considerations
Company Values:
- Empowering health coaches to scale their businesses
- Fusing innovative tech, strategic expertise, and human connection
- Supporting the new generation of health coaches
Work Style:
- Collaborative and supportive team environment
- Data-driven decision making
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you have experience developing creative concepts and executing engaging campaigns?
- Are you comfortable analyzing performance data and communicating results effectively to clients and stakeholders?
- Do you thrive in a collaborative and supportive team environment?
ASSUMPTION: Lenus values candidates who are data-driven, collaborative, and results-focused, with a strong commitment to empowering health coaches and driving their success.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest trends and best practices in social media marketing
- Balancing the need for data-driven decision making with the need to maintain a strong creative focus
- Working with clients who may have varying levels of digital marketing expertise
ASSUMPTION: The role presents challenges related to time management, staying current with industry trends, and balancing data-driven decision making with creative execution.
📈 Similar Roles Comparison
- This role is similar to a Paid Social Media Specialist or Digital Marketing Specialist, with a focus on health and fitness coaching
- Lenus' focus on empowering health coaches sets it apart from other companies in the industry
- Career progression may involve moving into a more senior marketing role or specializing in a specific aspect of digital marketing
ASSUMPTION: While similar to other paid social media specialist roles, this position is unique due to Lenus' focus on empowering health coaches and utilizing technology to drive their success.
📝 Sample Projects
- Developing and executing a paid social media campaign for a leading health and fitness coach, driving client acquisition and revenue growth
- Analyzing performance data and optimizing campaigns to improve return on ad spend (ROAS) and cost per acquisition (CPA)
- Collaborating with the Nordic Marketing Team to create engaging ad content and ensure brand consistency across multiple client campaigns
ASSUMPTION: Sample projects for this role would involve developing and executing paid social media campaigns, analyzing performance data, and collaborating with internal teams to ensure brand consistency and client success.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio for this role and the range of campaign goals I might be expected to manage?
- How does Lenus support the professional development and growth of its marketing team members?
- What is the typical team structure for the Nordic Marketing Team, and how does this role fit into that structure?
- How does Lenus approach collaboration and communication with its clients, and what role would I play in maintaining those relationships?
- What are the most significant challenges facing the health and fitness coaching industry, and how does Lenus' approach address those challenges?
ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, the team's dynamics, and Lenus' approach to client relationships and industry challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with paid social media campaigns and data analysis
- Prepare examples of successful paid social media campaigns you've managed
- Follow up with the Lenus Talent Acquisition Team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
