Performance Marketing Specialist

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Jobberman

🔹 Location: Lagos, Nigeria

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a tailored marketing strategy for the Nigerian market
• Conducting local market and competitor analysis to identify opportunities
• Leading both digital and offline campaigns, including influencer activations, partnerships, and brand events
• Managing traffic acquisition channels and building influencer marketing initiatives
• Collaborating with creative, media, and brand teams to deliver impactful campaigns

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in the dynamic Nigerian market.

📋 Key Responsibilities

✅ Develop and implement a tailored marketing strategy for the Nigerian market

✅ Conduct local market and competitor analysis to identify opportunities

✅ Lead both digital and offline campaigns, including influencer activations, partnerships, and brand events

✅ Manage traffic acquisition channels (Google Ads, Facebook Ads, programmatic platforms, affiliate marketing, etc.)

✅ Build and scale influencer marketing initiatives, from sourcing to performance tracking

✅ Collaborate with creative, media, and brand teams to deliver impactful campaigns

✅ Monitor campaign performance and optimize for ROI

✅ Maintain reporting, budget tracking, and KPI documentation

ASSUMPTION: The successful candidate will have a proven track record in managing paid traffic channels and influencer marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 5 years of marketing experience, preferably in iGaming, fintech, or digital-first industries

Required Skills:

• Proven hands-on experience in managing paid traffic channels (PPC, paid social, programmatic)
• Strong background in influencer management, including negotiation, content briefing, and results analysis
• In-depth understanding of the Nigerian market and online audience behavior
• Strong analytical skills and media planning abilities
• Strategic thinker with a "get-things-done" attitude

Preferred Skills:

• Fluency in local languages (e.g., Yoruba, Igbo, Hausa)
• Experience working with global brands

ASSUMPTION: Fluency in local languages and experience working with global brands would be beneficial but not required for this role.

💰 Compensation & Benefits

Salary Range: NGN 15,000,000 - NGN 25,000,000 per annum (Based on experience and market standards for this role)

Benefits:

• Competitive salary + performance-based bonuses
• Flexible working hours and remote options
• Opportunity to work on a global brand and drive major market impact
• Professional growth and career development
• A smart, supportive, and dynamic team
• Work with top-tier influencers & media partners

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The provided salary range is an estimate based on market standards for this role and experience level. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Jobberman is a leading career development and recruitment solutions company in Nigeria, connecting qualified job seekers with verified employers.

Company Size: Jobberman has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Jobberman was founded in 2009 and has since grown to become a prominent player in the Nigerian job market.

Company Description:

• Jobberman offers online career development support, training services, and personalized HR solutions for job seekers and employers.
• Employers have access to an extensive database of high-quality job seekers and can quickly test and screen for suitable candidates or choose to have an experienced team of HR professionals help them find the right match.
• Job seekers get access to the country's largest volume of verified listings, customizable job alerts, and professional profile enhancement services to ensure they stand out in the job market.

Company Specialties:

• Job Publication
• Recruitment
• Human Resources
• Application Screening
• Career Advice
• Jobs in Nigeria
• Vacancies in Nigeria
• Post Your Job Ads
• Online Media
• Head-hunting

Company Website: http://bit.ly/2TATeUy

ASSUMPTION: Jobberman's extensive experience in the Nigerian job market and its comprehensive services make it an attractive employer for job seekers and employers alike.

📊 Role Analysis

Career Level: Mid to Senior-level marketing role with opportunities for growth and leadership

Reporting Structure: The Performance Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including creative, media, and brand teams.

Work Arrangement: This role offers flexible working hours and remote options, allowing for a healthy work-life balance.

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunity to work on global campaigns and expand professional network
• Career progression within the marketing department or related fields

ASSUMPTION: The successful candidate will have ample opportunities for professional growth and development within Jobberman.

🌍 Location & Work Environment

Office Type: Jobberman's headquarters is located in Marina, Lagos, with a modern and collaborative work environment.

Office Location(s): 15th Floor, Elephant House, 214 Broad Street, Marina, Lagos, NG

Geographic Context:

• Lagos is Nigeria's commercial hub and the largest city, offering a vibrant and dynamic business environment.
• The city is known for its diverse culture, bustling nightlife, and numerous entertainment options.
• Lagos has a tropical wet and dry climate, with two distinct seasons: a wet season and a dry season.

Work Schedule: The Performance Marketing Specialist will work standard business hours, with the option to work remotely or on-site.

ASSUMPTION: Lagos offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Marketing Manager

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Data analysis and reporting
• Influencer management and negotiation
• Cultural fit and alignment with Jobberman's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the Nigerian market and online audience behavior
• Showcase your analytical skills and strategic thinking through examples of past campaigns or projects
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement

ATS Keywords: Marketing strategy, market analysis, digital campaigns, traffic acquisition, influencer marketing, campaign performance, budget tracking, analytical skills, media planning, negotiation, content briefing, results analysis, online audience behavior, strategic thinking

ASSUMPTION: Jobberman's interview process is designed to assess the candidate's marketing skills, cultural fit, and alignment with the company's values.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Programmatic platforms (e.g., Google Display & Video 360, The Trade Desk)
• Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius)
• Influencer marketing platforms (e.g., Grin, BrandSnob)
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The successful candidate will have experience with relevant marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Results-driven
• Adaptable and resilient
• Strong communication and teamwork skills
• Ability to thrive in a fast-paced, dynamic environment

Self-Assessment Questions:

• Do you align with Jobberman's core values, and how have you demonstrated these in your past roles?
• How do you approach working with diverse teams and stakeholders, and can you provide examples of successful collaborations?
• Describe your preferred work style, and how do you adapt to different work environments and situations?

ASSUMPTION: Jobberman values candidates who demonstrate strong cultural fit, alignment with the company's values, and a results-driven work ethic.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Adapting to the dynamic Nigerian market and online audience behavior
• Balancing the demands of both digital and offline marketing channels
• Ensuring consistent and high-quality performance across various campaigns and initiatives

ASSUMPTION: The successful candidate will possess strong project management skills and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on both digital and offline marketing channels, as well as influencer marketing management.
• In the Nigerian market, understanding local audience behavior and cultural nuances is crucial for successful campaign execution.
• Career progression in this role may lead to leadership positions within the marketing department or related fields, such as brand management or market research.

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a well-rounded skill set and adaptability.

📝 Sample Projects

• Developing and implementing a successful influencer marketing campaign for a global brand in the Nigerian market
• Conducting a comprehensive market analysis to identify new opportunities and trends in the Nigerian marketing landscape
• Managing a large-scale digital marketing campaign, including PPC, paid social, and programmatic advertising, to achieve specific KPIs

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges the Performance Marketing Specialist may face in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Jobberman, and how will my work contribute to the company's success?
• Can you describe the team structure and dynamics, and how will I collaborate with other departments to deliver impactful campaigns?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured and evaluated?
• How does Jobberman support the professional growth and development of its employees, particularly in the marketing department?
• What are the most challenging aspects of working in the Nigerian marketing landscape, and how has Jobberman addressed these challenges in the past?

ASSUMPTION: Asking thoughtful and engaging questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the Nigerian market and online audience behavior
• Prepare for the interview by researching Jobberman's company values, culture, and recent campaigns
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.