Performance Marketing Specialist (Paid Media)

📌 Core Information

🔹 Job Title: Performance Marketing Specialist (Paid Media)

🔹 Company: Katalon, Inc.

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-Time (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Driving global lead generation and pipeline growth through paid acquisition campaigns
• Managing and optimizing ABM (Account-Based Marketing) paid advertising programs
• Collaborating with cross-functional teams to deliver cohesive and high-performing campaigns
• Analyzing campaign performance and providing data-driven insights for continuous improvement

ASSUMPTION: This role requires a strong background in B2B SaaS performance marketing, with a proven ability to manage budgets effectively and scale programs that engage decision-makers across the buyer journey.

📋 Key Responsibilities

✅ Plan, execute, and optimize full-funnel paid acquisition campaigns across platforms such as Google Ads and LinkedIn Ads

✅ Collaborate with the ABM Campaign team to design and manage account-based paid advertising programs

✅ Collaborate with sales and operations teams to align paid strategies with target account lists, intent signals, and buyer personas

✅ Own and optimize campaign budgets to maximize ROI across regions and segments

✅ Partner with cross-functional teams to deliver cohesive and high-performing campaigns tailored to key segments and accounts

✅ Monitor and analyze campaign performance, delivering insightful reporting and recommendations for continuous improvement

✅ Continuously refine ad creatives, targeting, and landing pages to improve engagement and conversion metrics

✅ Experiment with emerging platforms such as Reddit Ads and Meta Ads to identify new acquisition opportunities

✅ Develop and maintain campaign performance dashboards and share strategic insights with stakeholders

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and a proactive approach to improving campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Over 2 years of hands-on experience in performance marketing across both agency and in-house environments

Required Skills:

• Proven success in managing Google Ads and LinkedIn Ads, including ABM-specific paid campaigns and retargeting strategies
• Experience executing ABM paid advertising campaigns, using platforms like LinkedIn Matched Audiences, custom segments, and IP-based targeting
• Strong understanding of audience segmentation, funnel stages, and intent-driven targeting within ABM frameworks
• Ability to manage and optimize budgets across multiple global regions with a focus on pipeline influence and ROI
• Advanced analytical skills and proficiency in tools such as Google Analytics, Metabase, HubSpot, or equivalent
• Strong communication skills in English, with the ability to synthesize complex data into clear strategies
• Self-motivated, organized, and able to manage multiple projects with shifting priorities in a fast-paced environment

Preferred Skills:

• Familiarity with emerging platforms like Reddit Ads, Meta Ads, Connected TV

ASSUMPTION: Candidates with around 1 year of relevant experience may also be considered for this role, as long as they demonstrate strong potential and a willingness to learn.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year (USD) - Based on industry standards for B2B SaaS performance marketing roles with 2-5 years of experience in Vietnam

Benefits:

• Competitive Pay & Bonuses
• Health Coverage
• Flexible Work Options
• Generous Time Off
• Location-Tailored Benefits
• Top-of-the-Line Equipment
• Modern Facilities
• Room to Grow & Thrive

Working Hours: Full-time (40 hours/week) with flexible scheduling and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees - Large enough to offer diverse opportunities and resources, yet small enough for individual impact

Founded: 2016 - Katalon has experienced significant growth and success in a short period

Company Description:

• Katalon is the category leader in AI-augmented software testing, empowering hybrid testers to deliver exceptional digital experiences
• Their AI-augmented quality management platform enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently
• Katalon serves over 30,000 teams across 80+ countries, many of which are in the Fortune Global 500

Company Specialties:

• AI-augmented quality management platform
• Mobile testing
• Automation testing
• Software testing
• App testing
• Web testing
• Performance testing
• Regression testing
• Test maintenance
• E2E testing
• Cross-browser testing
• Data-driven testing
• Salesforce testing
• SAP testing
• API testing

Company Website: katalon.com

ASSUMPTION: Katalon's focus on AI-augmented software testing and empowering hybrid testers sets it apart in the industry and offers unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level - This role offers a balance between strategic decision-making and hands-on execution, providing ample opportunities for career growth

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including ABM Campaign, sales, operations, content, design, and product marketing

Work Arrangement: Remote (Telecommuting) - This role offers the flexibility to work from home or a co-working space, with the option to visit the office as needed

Growth Opportunities:

• Expanding the role's scope to include additional marketing channels and tactics
• Gaining experience in managing a team or mentoring junior marketers
• Developing expertise in AI-augmented software testing and related technologies
• Contributing to Katalon's continued growth and success in the global market

ASSUMPTION: This role offers numerous opportunities for professional growth and development within the company and the broader industry.

🌍 Location & Work Environment

Office Type: Hybrid - Katalon offers a blend of remote work and in-office collaboration, with a modern and well-equipped office in Ho Chi Minh City

Office Location(s): 1720 Peachtree St NW, Suite 870, Atlanta, Georgia, USA (Headquarters) and Ho Chi Minh City, Vietnam (Regional Office)

Geographic Context:

• Ho Chi Minh City is a vibrant and dynamic metropolis, offering a mix of traditional culture and modern amenities
• The city is well-connected by international flights, making it an ideal location for regional travel
• Katalon's office is situated in a bustling commercial district, providing easy access to public transportation, shopping, dining, and entertainment options

Work Schedule: Full-time (40 hours/week) with flexible scheduling and remote work options - This role offers a balance between structured work hours and the flexibility to manage one's time effectively

ASSUMPTION: The hybrid work environment at Katalon strikes a balance between collaboration and autonomy, fostering a productive and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Performance marketing skills and experience
• Data analysis and interpretation
• Budget management and allocation
• Cross-functional collaboration and communication
• Cultural fit and alignment with Katalon's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of B2B SaaS performance marketing and ABM strategies
• Showcase your ability to analyze data and derive insights to drive campaign performance
• Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement

ATS Keywords: Performance Marketing, Paid Media, Google Ads, LinkedIn Ads, ABM, B2B SaaS, Budget Management, Campaign Optimization, Data Analysis, Cross-Functional Collaboration

ASSUMPTION: Katalon's interview process is designed to assess both technical skills and cultural fit, ensuring that candidates align with the company's values and goals.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• HubSpot
• Metabase
• Google Analytics
• Microsoft Excel
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in performance marketing tools and platforms, as well as strong analytical skills to derive insights from data.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Accountable

Work Style:

• Data-driven
• Results-oriented
• Adaptable
• Team-focused
• Continuously learning

Self-Assessment Questions:

• Do you have a proven track record of driving results through performance marketing campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
• Do you thrive on data-driven decision making and continuous learning?
• Are you able to collaborate effectively with cross-functional teams and stakeholders?

ASSUMPTION: Katalon values a strong cultural fit and seeks candidates who align with their core values and work style.

⚠️ Potential Challenges

• Managing multiple global regions and time zones
• Balancing broad demand capture and targeted ABM programs
• Keeping up with the latest trends and best practices in performance marketing
• Adapting to changes in the company's growth and priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on paid media channels and ABM strategies
• Katalon's focus on AI-augmented software testing sets it apart from other companies in the industry
• This role offers a unique opportunity to contribute to Katalon's continued growth and success in the global market

ASSUMPTION: This role is well-suited for candidates with a strong background in B2B SaaS performance marketing and a passion for driving results through data-driven decision making.

📝 Sample Projects

• Developing and executing a global acquisition campaign across multiple paid media channels
• Designing and implementing an ABM paid advertising program to engage high-value accounts
• Analyzing campaign performance data to identify trends, optimize targeting, and improve ROI

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth and development in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Katalon support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Katalon measure the success of its performance marketing campaigns, and what KPIs are most important?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate your interest in the role, team, and company, and provide valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.