Performance Marketing Specialist (Paid Social)

📌 Core Information

🔹 Job Title: Performance Marketing Specialist (Paid Social)

🔹 Company: Runna

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time, Hybrid (2-3 days in the office)

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (London-based or able to work in person 2+ days per week)

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing paid social campaigns, with a focus on TikTok
• Managing campaign activation, bid adjustments, budget pacing, and audience testing
• Conducting competitor research and creative analysis to identify trends and opportunities
• Monitoring performance metrics and providing regular reports
• Collaborating with the creative team to brief and test new ad iterations

ASSUMPTION: This role requires a strong understanding of paid social advertising, particularly on TikTok, and the ability to work effectively in a fast-paced, test-and-learn environment.

📋 Key Responsibilities

✅ Support the execution and optimization of paid social campaigns, with a focus on TikTok

✅ Manage campaign activation, bid adjustments, budget pacing, and audience testing

✅ Conduct competitor research and creative analysis to identify trends and opportunities

✅ Monitor performance metrics such as CAC, ROAS, and subscriber growth

✅ Provide regular reports and insights to the Performance Marketing Lead & Manager

✅ Stay up to date with platform changes, industry trends, and best practices

✅ Collaborate with the creative team to brief and test new ad iterations

ASSUMPTION: This role involves hands-on execution and optimization of paid social campaigns, with a focus on TikTok. Strong analytical skills and a data-driven approach are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-3 years of experience in paid social advertising, ideally in TikTok Ads and Meta

Required Skills:

• Proven experience with TikTok Ads Manager (Meta Ads Manager is a plus)
• Strong analytical skills and a data-driven approach to decision-making
• Familiarity with A/B testing, creative performance analysis, and platform best practices
• Interest in scaling subscription-based or app-driven performance marketing
• Experience with reporting tools (e.g., Looker, Google Sheets, or Excel)

Preferred Skills:

• Familiarity with the fitness and wellness industry
• Experience with Apple Watch and other fitness devices

ASSUMPTION: The ideal candidate will have a strong background in paid social advertising, with a focus on TikTok and Meta. They should also have strong analytical skills and a passion for digital marketing.

💰 Compensation & Benefits

Salary Range: £35,000-£50,000 per year (depending on experience)

Benefits:

• Flexible working (typically 2-3 days in the office)
• Salary reviews every 6 months
• 25 days of holiday plus bank holidays
• A workplace pension scheme
• A brand new Macbook, a running watch of your choice, £300 budget to set up your desk and anything else you need to do your best work
• Private health insurance
• Enhanced family care policy (3 months fully paid leave when a new Runna joins the family, fertility support & other benefits)
• An hour slot each week (during work time) to do a Runna workout

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range for this role is competitive and in line with industry standards for a performance marketing specialist with 1-3 years of experience. Benefits are designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Health, Wellness & Fitness

Company Size: 51-200 employees

Founded: 2020

Company Description:

• Runna is the #1 rated running coaching app in the world
• Mission: Make running training effective, enjoyable, and easy for everyone
• Offers world-class training, coaching, and community for runners of all levels

Company Specialties:

• Fitness
• Wellness
• Training Plan
• Bespoke Training
• Personal Trainer
• Running Coach
• Athletics
• Running
• Marathon
• Ultra Marathon
• 5K
• Half Marathon
• Athletes
• Sport
• and Exercise

Company Website: https://www.runna.com/

ASSUMPTION: Runna is a fast-growing startup with a strong focus on innovation and user experience. They prioritize employee well-being and work-life balance.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports to the Performance Marketing Lead and supports the Performance Marketing Manager

Work Arrangement: Hybrid (2-3 days in the office, flexible working)

Growth Opportunities:

• Expanding into new platforms and channels as the company grows
• Potential to take on more responsibility and leadership as the team scales
• Opportunities to learn and develop skills in a fast-paced, innovative environment

ASSUMPTION: This role offers strong growth potential as Runna continues to expand and innovate in the fitness and wellness industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Vauxhall, London

Office Location(s): London, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving fitness and wellness scene
• Vauxhall is a central London neighborhood with excellent transport links and nearby amenities
• Runna's office is located in a modern, collaborative workspace with access to various facilities

Work Schedule: Full-time (40 hours per week), with flexible working options

ASSUMPTION: Runna's office provides a modern, collaborative work environment that supports productivity and employee well-being. The location in Vauxhall offers easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Kick off!
• Introductory call with Laura, Performance Marketing Lead (25 minutes video call)
• Task with Laura and Miranda, Head of Growth (50 minutes video call)
• Office visit (in-person chat with founder(s) and the rest of the team)

Key Assessment Areas:

• Understanding of paid social advertising and TikTok Ads
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Runna's mission and values
• Problem-solving skills and ability to work effectively in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with TikTok Ads and other paid social advertising platforms
• Demonstrate your analytical skills and data-driven approach to decision-making
• Showcase your passion for digital marketing and the fitness and wellness industry

ATS Keywords: TikTok Ads, Paid Social, Digital Marketing, Analytical Skills, A/B Testing, Creative Performance Analysis, Subscription-Based Marketing, Reporting Tools, Competitor Research, Campaign Optimization, Budget Pacing, Trend Analysis, Collaboration

ASSUMPTION: Runna's interview process is designed to assess the candidate's skills, cultural fit, and alignment with the company's mission and values. The process is straightforward and enjoyable, with a focus on keeping the candidate informed throughout.

🛠️ Tools & Technologies

• TikTok Ads Manager
• Meta Ads Manager (optional)
• Looker (or other reporting tools)
• Google Sheets or Excel
• Apple Watch and other fitness devices (optional)

ASSUMPTION: The ideal candidate will have experience with TikTok Ads Manager and familiarity with other paid social advertising platforms. Experience with reporting tools and fitness devices is a plus.

👔 Cultural Fit Considerations

Company Values:

• Passionate about Runna's mission to make running training effective, enjoyable, and easy for everyone
• Data-driven and analytical in decision-making
• Collaborative and supportive of a fast-paced, test-and-learn environment

Work Style:

• Hands-on and proactive in executing and optimizing paid social campaigns
• Comfortable working in a fast-paced, test-and-learn environment with ambitious growth targets
• Strong problem-solving skills and ability to take ownership of tasks

Self-Assessment Questions:

• Do you have a passion for paid social advertising, particularly on TikTok?
• Are you comfortable working in a fast-paced, test-and-learn environment with ambitious growth targets?
• Do you have strong analytical skills and a data-driven approach to decision-making?
• Are you a collaborative team player who enjoys working with others to achieve common goals?

ASSUMPTION: Runna values candidates who are passionate about their mission, data-driven in their approach, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple campaigns and platforms simultaneously
• Keeping up with platform changes, industry trends, and best practices
• Working effectively in a fast-paced, test-and-learn environment with ambitious growth targets
• Balancing the need for data-driven decision-making with the need for quick execution and optimization

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and able to balance data-driven decision-making with quick execution and optimization.

📈 Similar Roles Comparison

• This role is focused on TikTok Ads, while similar roles may have a broader focus on multiple platforms
• Runna is a fast-growing startup with a strong focus on innovation and user experience, while other companies may have different priorities and cultures
• This role offers opportunities for growth and development as Runna continues to expand, while other roles may have more established career paths

ASSUMPTION: This role is unique in its focus on TikTok Ads and offers strong growth potential as Runna continues to expand and innovate in the fitness and wellness industry.

📝 Sample Projects

• Optimizing a TikTok Ads campaign to improve ROAS and reduce CAC
• Conducting competitor research and creative analysis to identify trends and opportunities
• Collaborating with the creative team to brief and test new ad iterations, improving performance over time

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to execute and optimize paid social campaigns, conduct competitor research, and collaborate effectively with the creative team.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid social team at the moment, and how can this role help address them?
• How does Runna support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Runna measure the success of its paid social campaigns, and what KPIs are most important?
• What is the team structure and dynamic like, and how does this role fit into the broader organization?

ASSUMPTION: These interview questions are designed to help the candidate understand the specific challenges and priorities of the role, as well as the broader context of Runna's paid social team and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview process, which includes an introductory call, a task, and an office visit
• Follow up with Runna after the interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.