📌 Core Information
🔹 Job Title: Performance Marketing Specialist, Paid Social
🔹 Company: Overstock.com
🔹 Location: Center 53, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer acquisition and online sales through paid social and performance campaigns
- Developing and optimizing full-funnel campaign strategies across key platforms like Meta and Pinterest
- Collaborating cross-functionally with creative, merchandising, and integrated marketing teams
- Staying ahead of trends in paid media, social commerce, and e-commerce ad tech
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to achieve growth and efficiency goals.
📋 Key Responsibilities
✅ Launch, manage, QA, and optimize paid social, display, and performance campaigns to drive customer acquisition and online sales, with a focus on Meta (Facebook/Instagram) and Pinterest
✅ Develop, implement, and iterate on full-funnel campaign strategies, leveraging advanced bidding, segmentation, and creative testing to hit growth and efficiency goals (CPA, ROAS, LTV)
✅ Manage and refine product feeds for each of the social media platforms, ensuring accurate data, up-to-date inventory, and optimal performance for shopping and dynamic ad placements
✅ Plan and execute A/B and multivariate tests across creative, copy, audience, and placements to improve performance and discover new opportunities
✅ Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation
ASSUMPTION: This role requires strong analytical skills and a data-driven mindset to continuously optimize campaigns and improve performance.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent work experience, ideally in marketing, business, or a related field
Experience: 3-5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment
Required Skills:
- Deep platform expertise across Meta, Pinterest, TikTok, and other social media advertising platforms
- Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics
- Proven success managing campaigns to CPA, ROAS, and conversion rate goals
- Collaborative and communicative team player with strong project management and stakeholder alignment skills
- Strategic thinker and problem-solver with a creative edge and a passion for testing, optimizing, and scaling what works
Preferred Skills:
- Experience with Google and Microsoft Ads (Search, Shopping, Display, Video)
ASSUMPTION: Candidates with experience in e-commerce or DTC environments and a strong understanding of social commerce trends and algorithm dynamics will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Specialist role with 2-5 years of experience in the e-commerce industry)
Benefits:
- 401k (6% match)
- Flexible Schedules
- Tuition Reimbursement, Leadership Development Program, & Mentorship Program
- Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically online retail and e-commerce
Company Size: Overstock.com has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth
Founded: Overstock.com was founded in 1999 and has since grown to become a leading online retailer
Company Description:
- Overstock.com is an online retailer that offers a wide range of products, including furniture, home decor, bedding, and more
- The company is committed to providing "crazy good deals" to its customers and offers a variety of brands and associated intellectual property
- Overstock.com is owned by Beyond, Inc. (NYSE:BYON)
Company Specialties:
- Online Retail
- eCommerce
- Technology
- Internet Marketing
- Software Engineering
- Analytics
- Customer Service
- Interior Design
Company Website: http://www.overstock.com
ASSUMPTION: Overstock.com's focus on e-commerce and online retail provides a dynamic and fast-paced work environment for marketing professionals.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Senior Marketing Manager and works cross-functionally with various teams, including creative, merchandising, and integrated marketing
Work Arrangement: On-site, full-time position with flexible scheduling options
Growth Opportunities:
- Advancement to a Senior Marketing Specialist or Marketing Manager role
- Expansion into other marketing channels or specializations within the company
- Potential to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department.
🌍 Location & Work Environment
Office Type: On-site, with opportunities for flexible scheduling and remote work arrangements
Office Location(s): Center 53, United States
Geographic Context:
- The role is based in the United States, with a focus on driving customer acquisition and online sales in the domestic market
- The company's headquarters are located in Midvale, UT, with additional offices and locations across the country
Work Schedule: Full-time, typically 40 hours per week, with opportunities for flexible scheduling and remote work arrangements
ASSUMPTION: The on-site work arrangement provides opportunities for collaboration and face-to-face interaction with team members and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Senior Marketing Manager
Key Assessment Areas:
- Platform expertise and campaign management skills
- Analytical and data-driven mindset
- Collaboration and communication skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant experience and achievements in managing paid campaigns in an e-commerce or DTC environment
- Demonstrate a strong understanding of social commerce trends and algorithm dynamics
- Showcase your ability to analyze data and make data-driven decisions to optimize campaign performance
ATS Keywords: Paid Social, Performance Marketing, Customer Acquisition, Return on Ad Spend, Campaign Management, Data Analysis, Creative Testing, Project Management, Collaboration, Strategic Thinking, Problem Solving, Social Media Advertising, E-commerce Trends, Google Ads, Microsoft Ads, Excel
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences that match the required qualifications for this role.
🛠️ Tools & Technologies
- Meta (Facebook/Instagram) Ads Manager
- Pinterest Ads Manager
- Google Ads (Search, Shopping, Display, Video)
- Microsoft Ads (Search, Shopping, Display, Video)
- Excel
- Campaign reporting tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Focused on continuous improvement and optimization
Self-Assessment Questions:
- Do you have a strong understanding of social commerce trends and algorithm dynamics?
- Are you comfortable working in a fast-paced, data-driven environment?
- Do you thrive in collaborative, team-oriented settings?
ASSUMPTION: Candidates who align with Overstock.com's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously
- Keeping up with the fast-paced and ever-changing landscape of social media advertising
- Collaborating effectively with cross-functional teams to ensure content is optimized for performance
- Meeting aggressive growth and efficiency goals (CPA, ROAS, LTV)
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role focuses specifically on paid social and performance campaigns, whereas related positions may have a broader scope or focus on different marketing channels
- Overstock.com's focus on e-commerce and online retail provides a unique context for this role, with a strong emphasis on driving online sales and customer acquisition
- Career progression in this role may involve advancing to a Senior Marketing Specialist or Marketing Manager position, with opportunities to expand into other marketing channels or specializations
ASSUMPTION: Applicants should research similar roles and companies to gain a better understanding of the unique aspects of this position and how it compares to other opportunities in the industry.
📝 Sample Projects
- Developing and executing a full-funnel campaign strategy to drive customer acquisition and online sales for a new product launch
- Optimizing shopping and dynamic ad placements on Meta (Facebook/Instagram) and Pinterest to improve performance and drive revenue growth
- Conducting A/B and multivariate tests across creative, copy, audience, and placements to improve the performance of an existing campaign
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have approached them in the past.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Overstock.com support the professional growth and development of its marketing team members?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
- How does Overstock.com approach collaboration and communication with cross-functional teams, such as creative and merchandising?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the challenges facing the marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role
- Prepare for the interview by researching Overstock.com's company values, work style, and industry trends
- Practice common interview questions and develop thoughtful responses that demonstrate your qualifications and fit for the role
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
