📌 Core Information
🔹 Job Title: Performance Marketing Specialist - QuiteLike NSW
🔹 Company: Coles Group
🔹 Location: Surry Hills, NSW 2010, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Delivering a consistent pipeline of new sign-ups to the QuiteLike brand
- Managing paid media campaigns across Meta, Google, and other digital platforms
- Collaborating with Growth and Creative teams for strategy and creative direction
- Driving structured testing and experimentation for campaign optimization
- Contributing to weekly performance reporting and maintaining key metrics
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth through digital channels.
📋 Key Responsibilities
✅ Plan, launch, and manage paid media campaigns across Meta, Google, and other platforms
✅ Own the full campaign lifecycle: setup, pacing, reporting, insights, optimisation, and performance delivery
✅ Collaborate closely with Growth and Creative teams to align on strategy, creative direction, and go-to-market plans
✅ Drive structured testing and experimentation across ads, formats, messaging, and landing pages
✅ Maintain a test-measure-learn feedback loop to support ongoing creative and campaign optimisation
✅ Document test results, key learnings, and post-campaign reviews (PCRs) for major initiatives
✅ Ensure a steady pipeline of fresh, high-performing creative assets in collaboration with internal teams
✅ Leverage analytics tools (including GA4) and platform data to extract insights and inform decisions
✅ Contribute to weekly performance reporting, maintaining key metrics like CAC, channel performance, conversion volume, spend, and pacing
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-3+ years' hands-on experience managing paid media campaigns on Meta and Google Ads, either client-side or agency-side
Required Skills:
- Proven track record of campaign implementation and optimisation
- Solid grasp of core performance metrics (CPM, CPC, CPA, LTV, ROAS) and paid media best practices
- Technical familiarity with tracking (e.g. pixels, tags) and website analytics tools (e.g. GA4)
- Experience with pacing and budget management
Preferred Skills:
- Experience collaborating with creative teams to deliver ad creative
- Familiarity with paid search strategies aimed at driving digital growth
- Exposure to eCommerce or subscription business models
ASSUMPTION: Candidates with experience in eCommerce or subscription-based businesses may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (Based on industry standards for a Marketing Specialist role in Sydney, NSW)
Benefits:
- Flexible working options
- Office perks (gym facility, fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub, school holiday program)
- 5% discount on Supermarket and Liquor online and in-store purchases, with additional periods of double discount (10%) and hotdeals exclusive to team members
- Reward through recognition platform 'mythanks' with points redeemable for gifts and electronic gift cards
- Opportunities for learning and development
- Paid parental leave
- Annual team member share plan offer
Working Hours: Full-time (38 hours per week), with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Sydney, NSW area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Coles Group operates in the retail industry, with a focus on supermarkets, liquor, and convenience stores. They are one of the largest employers in Australia, with over 115,000 team members.
Company Size: Coles Group has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and learning.
Founded: Coles Group was founded in 1914 and has since grown to become a top 30-listed company on the ASX.
Company Description:
- Coles Group is home to some of Australia’s iconic and most trusted brands
- They prioritize providing leading food, drink, and home solutions that are delicious, sustainable, and healthy for their customers every day
- Coles Group aims to become the most trusted retailer in Australia and grow long-term shareholder value
Company Specialties:
- Retail
- Customer Service
- Buying
- Merchandise
- Retail Marketing
- Supply Chain Logistics
- Store Development
- Retail Operations
- Multichannel Retail
- Customer Insights and Loyalty
- Retail Technology
- Financial Services
- Supermarkets
- Food & Beverage
- Technology
- Digital
- and Convenience
Company Website: colescareers.com.au
ASSUMPTION: Coles Group's extensive brand portfolio and diverse range of services provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the specialist level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Performance Marketing Specialist reports directly to the Growth Marketing Manager and works closely with the Creative and Data teams.
Work Arrangement: This role is based in Sydney, NSW, with hybrid work options available. The team works collaboratively, with a focus on open communication and regular check-ins.
Growth Opportunities:
- Progression into a senior marketing role, such as Growth Marketing Manager or Marketing Manager
- Expansion into other areas of marketing, such as brand management or customer insights
- Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of the business
ASSUMPTION: Given Coles Group's size and diversity, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with amenities such as a gym, fitness classes, and a fooderie hub.
Office Location(s): 800-838 Toorak Rd, Melbourne, VIC 3123, AU (Headquarters) and Surry Hills, NSW 2010, AU (QuiteLike office)
Geographic Context:
- Sydney, NSW is a vibrant, multicultural city with a strong job market and numerous attractions
- The Surry Hills area is known for its trendy cafes, restaurants, and close proximity to the CBD
- Coles Group's headquarters in Melbourne, VIC, provides opportunities for interstate collaboration and growth
Work Schedule: Full-time (38 hours per week), with flexible working options available. The team operates on a standard business hours schedule, with some flexibility for remote work.
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth behavioral and technical interview with the Growth Marketing Manager and a team member
- Final interview with the General Manager of Growth Marketing
Key Assessment Areas:
- Campaign management and optimization skills
- Understanding of performance metrics and analytics tools
- Collaboration and communication skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of paid media campaigns and performance metrics in your application
- Showcase your ability to work collaboratively and adapt to a dynamic work environment
ATS Keywords: Paid Media Campaigns, Meta, Google Ads, Campaign Implementation, Budget Management, Performance Metrics, Website Analytics, Creative Collaboration, eCommerce, Subscription Business Models
ASSUMPTION: Coles Group's recruitment process is designed to assess candidates' technical skills and cultural fit, with a focus on open communication and collaboration.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Tag management tools (e.g. Google Tag Manager)
- Project management tools (e.g. Asana, Trello)
- Collaboration tools (e.g. Microsoft Office, Google Workspace)
ASSUMPTION: The tools and technologies listed are subject to change and may be updated based on the team's evolving needs and best practices.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team
- Own It
- Do The Right Thing
- Grow Together
Work Style:
- Collaborative and open communication
- Data-driven decision making
- Agile and adaptable to change
- Focused on delivering results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you comfortable working with a diverse range of stakeholders and managing multiple projects?
- Do you have a growth mindset and a willingness to learn and adapt?
ASSUMPTION: Coles Group values diversity, inclusion, and collaboration, seeking candidates who align with their company values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the latest trends and best practices in paid media
- Balancing strategic thinking with hands-on execution
- Adapting to a dynamic work environment and changing priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Paid Media Specialist role in other organizations, with a focus on campaign management and optimization
- However, the eCommerce and subscription-based business model of QuiteLike may require additional skills and knowledge in those areas
- Career progression in this role may lead to senior marketing roles, such as Growth Marketing Manager or Marketing Manager
ASSUMPTION: While this role shares similarities with other marketing roles, the unique business model and focus of QuiteLike set it apart and provide opportunities for growth and development.
📝 Sample Projects
- Developing and executing a paid media campaign to drive user acquisition for QuiteLike
- Optimizing campaign performance through A/B testing and data analysis
- Collaborating with the Creative team to develop ad creative that resonates with the target audience
- Analyzing campaign performance and providing insights to inform future marketing strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning to hands-on execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does Coles Group support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Coles Group approach diversity, equity, and inclusion in the workplace?
- What are the biggest challenges facing the team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past campaign successes and the strategies you employed to optimize performance
- Be ready to discuss your approach to testing and experimentation in a marketing context
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
