📌 Core Information
🔹 Job Title: Performance Marketing Specialist | SaaS & B2B
🔹 Company: ANGEHEUERT GmbH
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Berlin) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a scalable B2B marketing strategy for diverse SaaS products
- Planning, managing, and optimizing digital campaigns across multiple channels
- Identifying target customer groups and ensuring product-market fit
- Collaborating with cross-functional teams to drive go-to-market campaigns
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on performance-driven marketing.
📋 Key Responsibilities
✅ Developing and executing a scalable B2B marketing strategy for multiple SaaS products
✅ Planning, managing, and optimizing digital campaigns (Google Ads, LinkedIn, email marketing, webinars, etc.)
✅ Identifying target customer groups and ensuring product-market fit
✅ Implementing performance marketing measures, including KPI monitoring, A/B testing, and conversion optimization
✅ Creating and coordinating content marketing materials with compelling storytelling
✅ Utilizing AI-based tools for personalization and automation of marketing activities
✅ Monitoring market and competitor developments and deriving strategic measures
✅ Collaborating with marketing team members and colleagues in sales, product management, and customer success for go-to-market campaigns
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-organization skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Business Administration, or a related field
Experience: 2-5 years in digital B2B marketing, ideally with a focus on SaaS, tech, or IT
Required Skills:
- Excellent German and English language skills
- Proven experience in lead generation and campaign management
- Strong digital affinity and proficiency with marketing and analytics tools (e.g., HubSpot, Google Analytics, LinkedIn Ads)
- Experience with AI tools for content generation and performance optimization
Preferred Skills:
- Knowledge of marketing automation
- Experience in employer branding or partner marketing
ASSUMPTION: Candidates with a strong analytical mindset and a proven track record in performance-driven marketing will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and industry standards for mid-level marketing roles in Berlin)
Benefits:
- Flexible working hours and home office options
- Modern office near Tiergarten with lounge and game console
- Safe workplace with diverse career opportunities
- Flat hierarchies and dynamic work environment
- Company pension scheme
- Bike leasing via Jobrad and subsidy for Germany ticket
- Wellness program for fitness enthusiasts
- Childcare subsidy and discounted Germany ticket
- Regular team events and a large cafeteria with free organic drinks
- Employee stock program and fair salary with development options
- Openness to employee wishes
Working Hours: Full-time (40 hours/week) with flexible working hours and remote options
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Berlin. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: Small (11-50 employees) – offers a close-knit team environment with ample opportunities for growth and impact
Founded: 2015 – ANGEHEUERT GmbH has established itself as a leading recruitment and HR consulting firm in a short period
Company Description:
- ANGEHEUERT GmbH combines classic recruiting with digital marketing trends and employer branding to help companies find and retain suitable employees
- The company focuses on transparency, innovation, and value-driven HR solutions
- ANGEHEUERT GmbH works with clients across various industries, including start-ups, medium-sized businesses, and corporations
Company Specialties:
- Recruiting and headhunting
- Employer branding and active sourcing
- Social hiring and digital recruiting
- Corporate culture analysis and employer marketing
Company Website: https://angeheuert.com
ASSUMPTION: ANGEHEUERT GmbH's focus on transparency and innovation creates a dynamic work environment that values employee growth and development.
📊 Role Analysis
Career Level: Mid-level – this role offers opportunities for growth and progression within the marketing department
Reporting Structure: The Performance Marketing Specialist reports directly to the Marketing Manager and collaborates closely with other marketing team members, as well as colleagues in sales, product management, and customer success
Work Arrangement: Hybrid – 3 days in the office (Berlin) with remote flexibility
Growth Opportunities:
- Progression to a senior marketing role or management position
- Expanding responsibilities within the marketing department
- Cross-functional collaboration with other departments to gain a broader understanding of the business
ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, centrally located office near Tiergarten with lounge and game console
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
- Berlin has a well-connected public transportation system, making it easy to commute to the office
Work Schedule: Full-time (40 hours/week) with flexible working hours and remote options
ASSUMPTION: The hybrid work arrangement and central office location cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing expertise and experience
- Analytical skills and data-driven mindset
- Cultural fit and alignment with company values
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research ANGEHEUERT GmbH's company culture and values to demonstrate your fit
ATS Keywords: Performance marketing, B2B marketing, lead generation, campaign management, digital marketing, Google Ads, LinkedIn Ads, email marketing, webinars, KPI monitoring, A/B testing, conversion optimization, content marketing, storytelling, AI tools, market analysis
ASSUMPTION: ANGEHEUERT GmbH's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- LinkedIn Ads
- AI-based content generation and performance optimization tools
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the marketing field.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Innovation
- Value-driven approach
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with the latest marketing trends and tools?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
- How do you ensure that your marketing efforts align with the overall business objectives and goals?
ASSUMPTION: ANGEHEUERT GmbH values employees who are transparent, innovative, and committed to driving value for both the company and its clients.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and prioritization
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
- Balancing creative and analytical aspects of the role, which may require stepping outside of one's comfort zone
ASSUMPTION: These challenges can be overcome with strong self-management skills, adaptability, and a willingness to learn and grow within the role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on performance-driven marketing and data analysis
- ANGEHEUERT GmbH's small size offers more opportunities for growth and impact compared to larger organizations
- This role may provide a stepping stone to management or leadership positions within the marketing department or the broader organization
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic, innovative organization.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new SaaS product
- Conducting market research and competitor analysis to inform marketing strategy and tactics
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Performance Marketing Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does ANGEHEUERT GmbH support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
- How does ANGEHEUERT GmbH approach employer branding and employee engagement, and how can this role contribute to these efforts?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the organization, as well as to assess the candidate's fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research ANGEHEUERT GmbH's company culture and values to demonstrate your fit
- Follow up with the HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
