📌 Core Information
🔹 Job Title: Performance Marketing Specialist - Social Media (B2B)
🔹 Company: Financial Times
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Hybrid (2-3 days onsite)
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Planning, implementing, and handling B2B social media campaigns across multiple channels
- Creating tailored video content and copywriting for campaigns
- Conducting regular analysis and reporting on campaign performance
- Collaborating with internal and external stakeholders
- Supporting A/B testing initiatives to optimize campaign performance
ASSUMPTION: This role requires a proactive, collaborative individual with a strong background in B2B social media marketing and a keen enthusiasm for news and media.
📋 Key Responsibilities
✅ Plan, implement, and handle B2B social media campaigns across multiple channels (LinkedIn, Twitter, Meta, YouTube, TikTok)
✅ Report directly to the Social Media Manager
✅ Create tailored video content through use of tools such as Canva, Figma, Premiere Pro, or Photoshop Illustrator
✅ Conduct regular analysis and reporting on campaign performance, utilising Sprout Social and inputting data into Google Sheets
✅ Stay informed about FT Live social media standards, trends, policies, and guidelines, and communicate updates with key collaborators
✅ Handle both internal and external collaborators by informing them of current campaign performance and future opportunities
✅ Collaborate with team members to ensure campaign plans are achievable and on track
✅ Support A/B testing initiatives to optimise campaign performance
✅ Complete ad hoc assignments that provide additional value to our analytical or performance-based objectives
ASSUMPTION: This role involves a high level of multitasking and requires strong project management skills to handle multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 1-2 years of B2B social media experience (client or agency) in the planning, execution, and management of campaigns across LinkedIn, Twitter, Meta, YouTube, and TikTok
Required Skills:
- Strong project management or organisational skills
- Knowledge of native editing suites within platforms like TikTok and Instagram Reels
- Proficiency in copywriting and the ability to create innovative content aligned with key performance critical metrics
- Analytical skills with experience using social listening and analytics tools
- A 'test and learn’ approach or equivalent, with the initiative to propose new ideas and solutions
- A proactive approach and ability to thrive in a fast-paced, collaborative environment
- A confident communicator and natural collaborator, with experience working in cross-functional teams
- An energetic and enthusiastic teammate who seeks internal and external networking opportunities
Preferred Skills:
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per annum (based on experience and industry standards for a role of this level in London)
Benefits:
- Generous annual leave
- Medical cover
- Inclusive parental leave packages
- Subsidised gym memberships
- Opportunities to give back to the community
Working Hours: Full-time (40 hours per week), with a flexible hybrid working model (averaging 2-3 days onsite)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Newspaper Publishing, with a focus on global business news and insights
Company Size: 1,001-5,000 employees (global), with a collaborative and inclusive culture
Founded: 1888, with a rich history in journalism and a commitment to integrity, ambition, curiosity, trust, inclusion, and subscriber focus
Company Description:
- One of the world’s leading business news organisations, recognised internationally for its authority, integrity, and accuracy
- A record paying readership of one million, with three-quarters being digital subscriptions
- A part of Nikkei Inc., providing a broad range of information, news, and services for the global business community
Company Specialties:
- One of the world’s leading business news organisations
Company Website: http://www.ft.com
ASSUMPTION: The Financial Times is a well-established organisation with a strong reputation for quality journalism and a commitment to its values.
📊 Role Analysis
Career Level: Early to mid-career level, with opportunities for growth and development within the organisation
Reporting Structure: Reports directly to the Social Media Manager, with opportunities to collaborate with various internal and external stakeholders
Work Arrangement: Hybrid working model, with an average of 2-3 days onsite per week
Growth Opportunities:
- Potential to travel and support live events for those who go above and beyond
- Opportunities to network with senior decision-makers, influential partners, and global leaders
- Chance to work on a wide range of events across various industry sectors
ASSUMPTION: This role offers a unique opportunity to gain experience in B2B social media marketing within a global organisation, with potential for growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in central London
Office Location(s): 1 Friday Street, Bracken House, London, England EC4M 9BT, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving business and financial hub
- Easy access to public transportation and various amenities
- Opportunities to work with a diverse range of colleagues and clients
Work Schedule: Full-time (40 hours per week), with flexible working hours and the opportunity to work from home 2-3 days per week
ASSUMPTION: The Financial Times offers a modern, collaborative work environment with opportunities for growth and development within the organisation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and a member of the team
- Final interview with the Social Media Manager
Key Assessment Areas:
- Relevant experience and skills for the role
- Alignment with the FT's values and company culture
- Problem-solving and analytical skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the FT's values and company culture in your application
- Prepare examples of your social media campaigns and their outcomes to discuss during the interview
ATS Keywords: B2B social media, campaign planning, content creation, copywriting, analytics, project management, collaboration, A/B testing, FT Live, Financial Times
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their applications to demonstrate their relevant experience and skills.
🛠️ Tools & Technologies
- Sprout Social (social media management platform)
- Google Sheets (data analysis and reporting)
- Canva, Figma, Premiere Pro, or Photoshop Illustrator (video editing and design)
- LinkedIn, Twitter, Meta, YouTube, TikTok (social media platforms)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Ambition
- Curiosity
- Trust
- Inclusion
- Subscriber focus
Work Style:
- Collaborative and inclusive culture
- Fast-paced and dynamic work environment
- Opportunities for growth and development
Self-Assessment Questions:
- Do you align with the FT's values, particularly integrity, ambition, and curiosity?
- Are you comfortable working in a fast-paced, collaborative environment with a diverse range of stakeholders?
- Do you have a proactive approach and the initiative to propose new ideas and solutions?
ASSUMPTION: Candidates who align with the FT's values and are comfortable working in a fast-paced, collaborative environment are likely to be successful in this role.
⚠️ Potential Challenges
- Handling multiple projects and campaigns simultaneously
- Meeting tight deadlines and maintaining high standards of work
- Adapting to a fast-paced work environment with changing priorities
- Managing both internal and external stakeholders effectively
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B social media marketing within a global business news organisation
- Compared to other social media marketing roles, this position offers a unique opportunity to work on a wide range of events across various industry sectors
- Career progression in this role may lead to opportunities in digital marketing, event management, or other related fields within the organisation
ASSUMPTION: This role offers a unique opportunity to gain experience in B2B social media marketing within a global organisation, with potential for growth and development.
📝 Sample Projects
- Planning and executing a social media campaign for an upcoming FT Live event in the finance sector
- Creating tailored video content for a campaign promoting an FT Live event in the healthcare industry
- Conducting a performance analysis of a recent social media campaign for an FT Live event in the sports sector
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for planning and executing a social media campaign for an FT Live event?
- How does the team collaborate and communicate to ensure campaign plans are achievable and on track?
- What opportunities are there for growth and development within the FT Live team and the wider organisation?
- How does the FT support work-life balance for its employees, particularly those working in a hybrid arrangement?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns for FT Live events?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the organisation, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your social media campaigns and their outcomes to discuss during the interview
- Prepare for a series of interviews, including a phone or video screening, an in-depth interview with the hiring manager and a member of the team, and a final interview with the Social Media Manager
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
