📌 Core Information
🔹 Job Title: Performance Marketing Strategist
🔹 Company: Cars Commerce
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid media strategies to drive demand for Cars Commerce solutions
- Managing, optimizing, and reporting on paid media campaigns across B2B audiences
- Collaborating with internal teams and external agencies to ensure campaign integration and performance
- Staying current on B2B media trends and making data-driven decisions
ASSUMPTION: This role requires a strategic, collaborative, and analytical marketer with a strong understanding of B2B audiences and media channels.
📋 Key Responsibilities
✅ Develop targeted media strategies aligned with company objectives and revenue goals, including driving site traffic and MQLs
✅ Manage day-to-day marketing strategy across multiple partners/channels, including campaign planning, budget allocation, performance review, and optimization
✅ Identify and report on key performance indicators and opportunities for improvement on a regular basis
✅ Work with internal collaborators to improve performance, make optimizations, align to business priorities, and identify testing opportunities
✅ Troubleshoot campaign tracking and tagging issues
✅ Guide creative asset development across channels and audiences, partnering with an in-house Creative Director and Creative team
✅ Manage relationships with influencer agencies and trade media publications
✅ Identify, evaluate, and manage partnership of new media opportunities, including trade publications, sponsorships, and influencer marketing
✅ Optimize content and media plans based on results, testing, and evolving priorities
✅ Present strategy, media plans, and performance insights to stakeholders and leadership
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on mid-funnel and performance media.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of relevant experience managing media strategy for B2B audiences
Required Skills:
- Proven track record of driving measurable results for B2B audiences
- Demonstrated product and platform knowledge (i.e., Google Ads, Meta, LinkedIn)
- Strong project management skills, working with both internal stakeholders and external agencies/partners
- Strong analytical skills with the ability to drive meaningful actions from large data sets
- Exceptional communication skills
- Ability to multi-task and prioritize in a fast-paced and dynamic work environment
- An organized individual with great attention to detail and focus on quality of results
- Self-motivated individual who can work independently and as part of a team
- Demonstrates grasp of leveraging KPIs to interpret results and make data-based decisions
Preferred Skills:
- Experience with ABM, contextual targeting, and intent-based buying
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates should have a solid understanding of B2B marketing principles and be comfortable working with data to inform decision-making.
💰 Compensation & Benefits
Salary Range: $90,500.00 - $110,850.00 per year
Benefits:
- Medical, Dental & Vision Healthcare Plans
- New Hire Stipend for Home Office Set-Up
- Generous PTO
- Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on industry standards for a marketing strategist role with 5-10 years of experience and is subject to change based on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on automotive technology
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2008, with a history of innovation and growth in the automotive industry
Company Description:
- Cars Commerce is an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars
- The Cars Commerce platform includes the flagship automotive marketplace and dealer reputation site Cars.com, innovative digital marketing technology and services from Dealer Inspire, industry-leading trade-in and appraisal technology from AccuTrade, an exclusive in-market media network, and powerful and predictive AI technologies that enable more efficient and profitable retail operations
- Cars Commerce is the essential partner to stay one step ahead in automotive
Company Specialties:
- Mobile Marketing
- Content Marketing
- Data and Analytics
Company Website: http://www.carscommerce.inc
ASSUMPTION: Cars Commerce is a well-established company in the automotive technology industry, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: Reports directly to the Manager, Integrated Marketing Campaigns
Work Arrangement: Remote OK, with flexible hours and the opportunity to work from home
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunities to work on diverse campaigns and gain experience in various aspects of marketing
- Chance to collaborate with cross-functional teams and learn from industry experts
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or in one of the company's offices
Office Location(s): Chicago, Illinois; Santa Monica, California; Waltham, Massachusetts; Naperville, Illinois
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere in the United States
- Company offices are located in major metropolitan areas, providing access to urban amenities and cultural experiences
- Opportunities to travel for meetings and events, depending on the role and the company's needs
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work option provides a flexible and convenient work environment, allowing employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of B2B marketing principles and trends in your application materials
- Showcase your ability to work with data and make data-driven decisions in your application
ATS Keywords: Performance Marketing, B2B Marketing, Campaign Management, Data Analysis, Project Management, Creative Briefs, Media Strategy, Optimization, Collaboration, Communication, Influencer Marketing, KPI Evaluation, Budget Allocation, Testing, Troubleshooting, Stakeholder Engagement
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Ads
- Meta (formerly Facebook Ads)
- LinkedIn Ads
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Rise Together: Collaboration and teamwork are essential for success at Cars Commerce
- Open to All: Diversity, equity, and inclusion are core to the company's culture and values
- Caring to Challenge: The company encourages employees to take ownership and challenge the status quo
- Doing the Right Thing: Cars Commerce is committed to ethical and responsible business practices
Work Style:
- Collaborative and team-oriented, with a focus on open communication and cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Fast-paced and dynamic, with a focus on innovation and growth
Self-Assessment Questions:
- Do you thrive in a collaborative and team-oriented work environment?
- Are you comfortable working with data and making data-driven decisions?
- Do you have a growth mindset and a willingness to take ownership and challenge the status quo?
ASSUMPTION: Candidates who align with Cars Commerce's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with colleagues
- Keeping up with industry trends and best practices may require continuous learning and adaptation
- Collaborating with external agencies and partners may require strong communication and project management skills
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a B2B Marketing Manager or Senior Marketing Strategist role, with a focus on paid media and campaign management
- Unlike other roles, this position requires a strong understanding of B2B audiences and media channels, as well as experience working with data to inform decision-making
- Career progression in this role may lead to a management or leadership position within the marketing department
ASSUMPTION: This role offers unique opportunities for growth and advancement within the marketing department, with a focus on paid media and campaign management.
📝 Sample Projects
- Developing and executing a paid media campaign to drive traffic and MQLs for a new product launch
- Optimizing a LinkedIn Ads campaign to improve CTR and conversion rates for a targeted B2B audience
- Managing a Google Ads campaign to improve ROI and reduce CPC for a competitive keyword set
ASSUMPTION: These sample projects demonstrate the hands-on and strategic nature of this role, with a focus on driving measurable results and optimizing performance.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other marketing teams and departments within the company?
- What opportunities are there for growth and advancement within the marketing department?
- How does the company support work-life balance for remote employees?
- What are the company's plans for expansion and growth in the coming years, and how can this role contribute to that success?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and the company, as well as a strategic and forward-thinking approach to career growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to develop and execute paid media strategies, manage campaigns, and optimize performance
- Review the company's website and LinkedIn profile to gain a better understanding of its mission, values, and culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
