📌 Core Information
🔹 Job Title: Performance Marketing Supervisor
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza, China
🔹 Job Type: Full-time, Fixed Term Contract (Fixed Term)
🔹 Category: Marketing & Advertising
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing and optimizing marketing campaigns
- Supervising junior staff and providing day-to-day implementation
- Liaising with vendors and third-party reps to maintain relationships and stay updated on new features and betas
- Interpreting performance reports to provide actionable insights and meet campaign objectives
- Generating campaign reports and ensuring pacing, QA, and trafficking
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and team leadership.
📋 Key Responsibilities
✅ Execute and optimize marketing campaigns, focusing on day-to-day execution
✅ Provide day-to-day implementation, optimization, and upload of client campaigns through direct input and supervising junior staff
✅ Liaise with vendors and third-party reps to maintain and develop relationships, and build knowledge of new features and betas
✅ Interpret performance reports to provide actionable insights and analysis to meet campaign objectives
✅ Generate campaign reports and be responsible for pacing, QA, and trafficking
ASSUMPTION: The role may involve some evening or weekend work to ensure campaign performance and timely delivery.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience of 2-5 years in performance marketing or a related role
Required Skills:
- Proven experience in performance marketing and campaign management
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Ability to work collaboratively with teams and stakeholders
- Fluency in English
Preferred Skills:
- Experience with Google Ads and other advertising platforms
- Knowledge of marketing automation tools
- Familiarity with data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates with experience in the advertising industry or agency environment may have an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Performance Marketing Supervisor role in Shanghai, the estimated salary range is CNY 300,000 - 450,000 per year.
Benefits:
- Competitive benefits package
- Opportunities for professional development and training
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours, Monday to Friday. Some flexibility may be required to meet campaign deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.
Company Size: With over 10,000 employees globally, dentsu offers a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: dentsu was founded in 1901 and has since grown into a global leader in the advertising industry.
Company Description:
- dentsu is a global advertising and marketing communications agency, providing integrated solutions for clients across various industries.
- The company is known for its innovative approach to advertising, combining creativity with data-driven insights to deliver effective campaigns.
- dentsu is committed to sustainability and responsible business practices, aiming to create a positive impact on society and the environment.
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven technology
Company Website: dentsu.com
ASSUMPTION: Working at dentsu offers opportunities to collaborate with diverse teams and clients, fostering a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is suitable for professionals with 2-5 years of experience seeking to advance their careers in performance marketing.
Reporting Structure: The Performance Marketing Supervisor will report directly to the Digital Performance Manager and may supervise junior staff members.
Work Arrangement: This is an on-site, full-time position with a fixed-term contract. Some flexibility may be required to meet campaign deadlines.
Growth Opportunities:
- Progression to a senior role within the performance marketing team
- Expansion into other areas of the business, such as account management or strategy
- Opportunities to work on international campaigns and gain global experience
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within dentsu's dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Shanghai's Haisu Plaza
Office Location(s): Shanghai - Haisu Plaza
Geographic Context:
- Shanghai is a major global city and a significant hub for the advertising industry in Asia
- The Haisu Plaza location offers easy access to public transportation and nearby amenities
- The office environment is multicultural and diverse, reflecting dentsu's global presence
Work Schedule: Standard office hours, Monday to Friday, with some flexibility required to meet campaign deadlines
ASSUMPTION: The work environment at dentsu's Shanghai office is fast-paced, collaborative, and focused on delivering high-quality campaigns for clients.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the digital performance team
- Final interview with the regional director
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and data-driven mindset
- Communication and interpersonal skills
- Cultural fit and alignment with dentsu's values
Application Tips:
- Highlight relevant experience and achievements in performance marketing and campaign management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful campaigns you've managed and the results you've achieved
ATS Keywords: Performance Marketing, Campaign Management, Data Analysis, Client Relations, Team Supervision, Vendor Liaison, Report Generation, Optimization
ASSUMPTION: The application process at dentsu is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.
🛠️ Tools & Technologies
- Google Ads and other advertising platforms
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Diversity
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a data-driven mindset and a passion for continuous learning?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with dentsu's values and work style, enabling them to thrive in the company's dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with diverse teams and stakeholders, requiring strong communication and interpersonal skills
- Adapting to a fast-paced work environment with changing priorities
- Staying up-to-date with industry trends and new tools and technologies
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and demanding work environment.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position offers a unique blend of strategic and hands-on responsibilities, with a focus on team leadership and vendor management
- In the advertising industry, this role is typical of a performance marketing supervisor position, with a focus on campaign execution, optimization, and analysis
- Career progression in this role may lead to senior positions within the performance marketing team or expansion into other areas of the business, such as account management or strategy
ASSUMPTION: Candidates should consider this role in the context of their long-term career goals and the opportunities for growth and development within dentsu.
📝 Sample Projects
- Developing and executing a performance marketing campaign for a new client, achieving a 20% increase in conversions within the first three months
- Optimizing an existing campaign to improve click-through rates by 15% and reduce cost-per-acquisition by 10% within a two-month period
- Managing a team of junior staff members to deliver multiple campaigns simultaneously, ensuring timely delivery and high-quality results
ASSUMPTION: These sample projects demonstrate the types of responsibilities and challenges candidates can expect in this role, highlighting the importance of data-driven decision making, team leadership, and campaign optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital performance team structure, and how will I collaborate with other team members?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does dentsu support the professional development and growth of its employees in performance marketing roles?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does dentsu foster a culture of innovation and continuous learning, and how can this role contribute to that culture?
ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role, the team, and the company, and their commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing and campaign management
- Prepare examples of successful campaigns you've managed and the results you've achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
