📌 Core Information
🔹 Job Title: Performance Marketing Supervisor
🔹 Company: dentsu
🔹 Location: Shanghai - Haisu Plaza
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing and optimizing Paid Search campaigns to meet client performance targets
- Supervising junior staff and providing coaching and development opportunities
- Building strong relationships with clients, vendors, and internal teams
- Analyzing performance reports to provide actionable insights and recommendations
ASSUMPTION: This role requires a balance of technical skills in Paid Search campaign management and soft skills in team supervision and client relationship building.
📋 Key Responsibilities
✅ Provide day-to-day implementation, optimization, and upload of client campaigns through direct input and supervising junior staff
✅ Liaise with vendors and third-party reps to maintain and develop relationships and build knowledge of new features and betas
✅ Interpret performance reports to provide actionable insights and analysis to meet campaign objectives
✅ Coach and develop junior staff, supervising their projects and day-to-day activities
✅ Build strong relationships across the client services team and with the client
ASSUMPTION: This role involves a mix of hands-on campaign management and team leadership, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in managing Paid Search campaigns and supervising junior staff
Required Skills:
- Proficient in Paid Search campaign management tools (e.g., Google Ads, Bing Ads)
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Proven ability to coach and develop junior staff
- Fluency in English (both written and verbal)
Preferred Skills:
- Experience with marketing automation tools (e.g., Google Tag Manager, Adobe Analytics)
- Familiarity with other marketing channels (e.g., Social Media, Display, SEO)
- Bilingual or multilingual skills
ASSUMPTION: Candidates should have a solid foundation in Paid Search campaign management and experience supervising junior staff. Familiarity with other marketing channels and automation tools is a plus.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ¥250,000 - ¥350,000 per month, based on industry standards for mid-level marketing roles in Shanghai. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Opportunities for professional development and training
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Overtime may be required occasionally to meet project deadlines.
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits and working hours are subject to the company's standard policies.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu operates in the advertising and marketing industry, providing a wide range of services, including media planning, media buying, and creative services.
Company Size: With over 10,000 employees globally, dentsu offers a large and diverse work environment with ample opportunities for career growth and collaboration.
Founded: dentsu was founded in 1901 and has since grown into a global leader in the advertising and marketing industry, with a strong presence in Asia, Europe, and North America.
Company Description:
- dentsu is a global advertising and marketing agency, providing a full range of services to clients across various industries
- The company is committed to helping brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
- dentsu fosters a collaborative and innovative work environment, encouraging employees to push boundaries and drive meaningful change
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: dentsu's extensive global presence and full-service offerings provide candidates with diverse career opportunities and exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is suited for mid-level marketing professionals with 2-5 years of experience in Paid Search campaign management and team supervision.
Reporting Structure: The Performance Marketing Supervisor reports directly to the Head of Performance Marketing and oversees a team of junior Paid Search specialists.
Work Arrangement: This is an on-site, full-time position with standard office hours. Occasional overtime may be required to meet project deadlines.
Growth Opportunities:
- Progression to a Senior Supervisor or Manager role within the Performance Marketing team
- Expansion into other marketing channels or specializations within the agency
- Opportunities to work on global accounts and gain international experience
ASSUMPTION: This role offers strong potential for career growth and development within the agency, both vertically and horizontally.
🌍 Location & Work Environment
Office Type: The Shanghai office is located in the Haisu Plaza, a modern and well-equipped workspace with easy access to public transportation.
Office Location(s): Shanghai - Haisu Plaza
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
- The city is home to a diverse range of industries, including finance, technology, and advertising
- Shanghai provides ample opportunities for professional networking and growth
Work Schedule: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The Shanghai office provides a modern and well-equipped work environment, with easy access to public transportation and a vibrant professional community.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Head of Performance Marketing to discuss experience, skills, and career goals
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the hiring manager to discuss the role, team dynamics, and next steps
Key Assessment Areas:
- Technical skills in Paid Search campaign management and optimization
- Leadership and team management skills, including coaching and mentoring
- Analytical skills and data-driven mindset
- Communication and interpersonal skills, both written and verbal
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your achievements in Paid Search campaign management and team supervision
- Prepare for the case study or project presentation by researching dentsu's clients and industry trends
- Demonstrate your understanding of dentsu's company culture and values during the interview process
ATS Keywords: Paid Search, Campaign Management, Optimization, Performance Analysis, Coaching, Client Relations, Vendor Liaison, Team Supervision
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, leadership potential, and cultural fit within the agency.
🛠️ Tools & Technologies
- Paid Search campaign management tools (e.g., Google Ads, Bing Ads)
- Marketing automation tools (e.g., Google Tag Manager, Adobe Analytics)
- Data analysis and visualization tools (e.g., Google Data Studio, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: Candidates should be proficient in using Paid Search campaign management tools and have experience with marketing automation tools and data analysis platforms.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Curiosity
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Focus on continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced and dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a growth mindset and a strong desire to learn and develop professionally?
ASSUMPTION: dentsu values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and new features in Paid Search campaign management tools
- Balancing the demands of client work with team supervision and development responsibilities
- Adapting to a fast-paced and dynamic work environment, with occasional overtime requirements
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other Performance Marketing roles, this position places a stronger emphasis on team supervision and development
- Within the advertising and marketing industry, dentsu is known for its collaborative and innovative work environment, offering ample opportunities for career growth and professional development
- This role offers a unique blend of hands-on campaign management and team leadership, providing a strong foundation for future career progression
ASSUMPTION: This role offers a unique blend of technical skills and leadership responsibilities, setting it apart from other Performance Marketing positions within the industry.
📝 Sample Projects
- Developing and implementing a comprehensive Paid Search campaign strategy for a global e-commerce client
- Coaching and mentoring junior team members to improve their campaign management skills and achieve better performance results
- Analyzing campaign performance data to identify trends and optimize bidding strategies for a leading travel agency
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic campaign planning to hands-on optimization and team development.
❓ Key Questions to Ask During Interview
- How does this role support the overall goals and objectives of the Performance Marketing team?
- What opportunities are there for professional development and career growth within the agency?
- How does the team collaborate and support each other in managing client campaigns and meeting performance targets?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company support work-life balance, particularly in a fast-paced and dynamic work environment?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the case study or project presentation by researching dentsu's clients and industry trends
- Demonstrate your understanding of dentsu's company culture and values during the interview process
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
