Performance Marketing Supervisor

📌 Core Information

🔹 Job Title: Performance Marketing Supervisor

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing performance marketing strategies aligned with business goals
• Overseeing campaign planning, execution, and optimization across various platforms
• Monitoring KPIs and performance metrics to ensure campaign effectiveness and ROI
• Collaborating with creative, analytics, and product teams to align messaging and targeting
• Conducting A/B testing and conversion rate optimization initiatives
• Managing budgets, forecasts, and reporting for all performance marketing activities
• Staying updated on industry trends, tools, and best practices to drive innovation
• Providing regular performance reports and insights to senior leadership

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing and executing performance marketing strategies aligned with business goals

✅ Overseeing campaign planning, execution, and optimization across platforms (Google Ads, Meta, LinkedIn, TikTok, etc.)

✅ Monitoring KPIs and performance metrics to ensure campaign effectiveness and ROI

✅ Collaborating with creative, analytics, and product teams to align messaging and targeting

✅ Conducting A/B testing and conversion rate optimization initiatives

✅ Managing budgets, forecasts, and reporting for all performance marketing activities

✅ Staying updated on industry trends, tools, and best practices to drive innovation

✅ Providing regular performance reports and insights to senior leadership

ASSUMPTION: The successful candidate will have a proven track record in managing successful digital marketing campaigns and experience with attribution modeling, bid strategies, and audience segmentation.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 5+ years of experience in performance marketing

Required Skills:

• Strong leadership skills
• Proven track record of managing successful digital marketing campaigns
• Strong analytical skills and proficiency in tools like Google Analytics, Meta Ads Manager, Google Ads, and Excel
• Experience with attribution modeling, bid strategies, and audience segmentation
• Excellent leadership, communication, and project management skills
• Ability to thrive in a fast-paced, results-driven environment

Preferred Skills:

• Experience with TikTok Ads
• Fluency in Arabic

ASSUMPTION: Candidates with experience in managing teams and a background in B2B marketing may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between EGP 30,000 and EGP 45,000 per month, depending on experience and qualifications. This estimate is based on market research and industry standards for performance marketing roles in Cairo.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Paid time off

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime as needed

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Tawzef operates in the human resources services industry, focusing on recruitment, outsourcing, and HR consultancy for businesses in Egypt and the GCC.

Company Size: Tawzef is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Tawzef was founded in 2007 and has since grown to offer a wide range of HR services.

Company Description:

• Tawzef offers diverse recruitment solutions, including sourcing, headhunting, screening, and candidate interview processes.
• The company is a licensed overseas recruitment company, hiring all levels of employees (white and blue collars).
• Tawzef provides staff outsourcing services, including manpower, hosting a client's employees, all contracts, payroll, insurance, and labor relations.
• The company offers pre-hiring assessments using psychometric tools to analyze potential hires' personalities and increase employee retention and productivity.
• Tawzef's consulting team creates HR structures and corporate strategies for small and medium enterprises.

Company Specialties:

• Recruitment
• Human Resources
• Management
• Psychometric Assessment
• Outsourcing
• HR Consultancy
• Business Consultancy
• HR Services
• Business Unit Outsourcing
• Employer of Record Services
• Manpower Outsourcing
• Payroll Outsourcing
• Salary Surveys

Company Website: www.tawzef.com

ASSUMPTION: Tawzef's diverse range of HR services allows employees to gain experience in various aspects of human resources and talent management.

📊 Role Analysis

Career Level: This role is a supervisory position, requiring strategic thinking, leadership, and the ability to manage cross-functional teams.

Reporting Structure: The Performance Marketing Supervisor will report directly to the Marketing Manager and oversee a team of performance marketing specialists.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work for meetings or specific projects.

Growth Opportunities:

• Progression to a Marketing Manager or Director role within the company
• Expanding the performance marketing team and taking on additional responsibilities
• Gaining experience in other areas of marketing or HR services offered by Tawzef

ASSUMPTION: The successful candidate will have opportunities to grow within the company as Tawzef continues to expand its services and client base.

🌍 Location & Work Environment

Office Type: Tawzef's office is located in a modern, multi-story building with a professional and collaborative work environment.

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, Egypt

Geographic Context:

• Cairo is Egypt's capital and largest city, with a population of over 20 million people.
• The city is known for its rich history, vibrant culture, and diverse industries.
• Cairo offers a mix of modern and traditional experiences, with numerous historical sites, museums, and bustling markets.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with occasional overtime as needed.

ASSUMPTION: Working in Cairo offers a unique blend of cultural experiences and professional opportunities for candidates interested in living and working in a dynamic, international city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team or other stakeholders
• Job offer

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Leadership and team management skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with Tawzef's values

Application Tips:

• Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills.
• Prepare examples of successful digital marketing campaigns you've managed and the results you achieved.
• Research Tawzef's services and be ready to discuss how your experience aligns with the company's offerings.
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement.

ATS Keywords: Performance Marketing, Campaign Planning, Execution, Optimization, KPI Monitoring, Collaboration, A/B Testing, Conversion Rate Optimization, Budget Management, Forecasting, Reporting, Analytical Skills, Leadership Skills, Communication Skills, Project Management, Audience Segmentation

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's performance marketing skills and strategic thinking.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads Manager
• Google Ads
• Excel
• Attribution modeling tools (e.g., AppsFlyer, Adjust)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The successful candidate will have experience with the listed tools and be open to learning and adopting new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Customer Focus

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you results-driven and focused on continuous improvement?
• Do you have strong leadership and communication skills?
• Are you adaptable and open to learning new tools and technologies?

ASSUMPTION: Candidates who align with Tawzef's values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• The role requires managing a team and may involve mentoring and developing junior team members.
• The fast-paced nature of the role may require working overtime or on weekends to meet deadlines or address urgent issues.
• The role involves managing budgets and may require negotiating with vendors or service providers.
• The role requires staying up-to-date with industry trends and may involve learning new tools or technologies.

ASSUMPTION: The successful candidate will be able to overcome these challenges and contribute to the company's growth and success.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Performance Marketing Manager position in other companies.
• However, Tawzef's focus on HR services and outsourcing may provide unique opportunities for collaboration and learning across different areas of the business.
• Candidates with experience in B2B marketing or HR services may find this role particularly appealing.

ASSUMPTION: The unique aspects of Tawzef's business may provide opportunities for career growth and development that are not available in more traditional marketing roles.

📝 Sample Projects

• Developing and executing a multi-channel performance marketing campaign to drive brand awareness and lead generation for a new HR service offering.
• Conducting an A/B test to optimize the conversion rate of a client's landing page and improving the ROI of their paid advertising campaigns.
• Managing a team of performance marketing specialists to deliver a comprehensive marketing strategy for a major HR outsourcing client, including campaign planning, execution, and optimization.

ASSUMPTION: The successful candidate will have experience with similar projects and be able to provide specific examples of their achievements in their application or interview.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 90 days?
• How does Tawzef support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how has the previous incumbent addressed them?
• How does Tawzef measure the success of its performance marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your performance marketing experience and relevant skills.
• Prepare examples of successful digital marketing campaigns you've managed and the results you achieved.
• Research Tawzef's services and be ready to discuss how your experience aligns with the company's offerings.
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement.
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.