Performance Product Marketing Intern

📌 Core Information

🔹 Job Title: Performance Product Marketing Intern

🔹 Company: Reebok International, Ltd

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Remote

🔹 Category: Product Marketing, Marketing Internships & Entry-Level

🔹 Date Posted: Fri Mar 28 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Immersing in consumer and sneaker culture to provide valuable insights.
• Assisting with the product creation lifecycle and managing key objectives.
• Supporting the coordination of key milestones across multiple sport categories.
• Engaging in market trend analysis, line planning, and product briefing.

ASSUMPTION: As this is an entry-level position, the intern will be expected to participate in a blend of learning, observation, and hands-on tasks under the guidance of experienced professionals.

📋 Key Responsibilities

✅ Conduct research on target consumers, competitors, and market trends.

✅ Facilitate consumer insights discussions and gather insights from retail environments.

✅ Assist in showroom set-up for sales meetings and account pre-lines.

✅ Participate in seasonal product, design reviews, and strategy meetings.

✅ Collaborate with overseas product creation and operational partners.

✅ Manage seasonal samples—tracking, organizing, and inventory.

✅ Help maintain relevant team documents and manage the product development system as needed.

✅ Potentially manage a product and seasonal story briefs.

ASSUMPTION: The responsibilities suggest a comprehensive introduction to product marketing, expecting interns to demonstrate initiative and a proactive approach.

🎯 Required Qualifications

Education: Currently enrolled in an undergraduate program, pursuing a degree in Business Management, Finance, Supply Chain, Product Creation, or a related field.

Experience: Experience in tasks involving consumer insights and product marketing is beneficial but not explicitly required.

Required Skills:

• Strong interest in Sport or Lifestyle & Fashion.
• Ability to handle high-volume work and prioritize effectively.
• Excellent communication and organizational skills.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel).

Preferred Skills:

• Collaboration skills and being a self-starter.
• Attention to detail and ability to manage multiple systems.

ASSUMPTION: The internship is designed to develop practical skills in marketing and product management, with a focus on providing a comprehensive foundation for an aspiring marketer.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Intern Orientation and Speaker Series with leadership.
• Cross-functional networking and professional development opportunities.
• Social activities and mentorship programs.

Working Hours: Full-time, 40 hours per week with a hybrid work arrangement.

ASSUMPTION: The role is unpaid, as commonly practiced with many internships, with compensation instead taking the form of invaluable experience and industry exposure.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing with a focus on consumer goods, wholesale, and sporting goods.

Company Size: 1,001-5,000 employees, indicating a medium-sized organization offering diverse opportunities.

Founded: 1895 - A deep-rooted history in the fitness and sporting goods industry.

Company Description:

• Known for its fitness heritage and commitment to designing top-notch gear.
• Aims to inspire optimal performance physically, mentally, and socially.
• Offers products worldwide with a strong emphasis on consumer engagement.

Company Specialties:

• Consumer goods
• Retail and wholesale
• Sporting goods

Company Website: http://www.reebok.com/

ASSUMPTION: A well-established brand with a global presence, offering vast resources and a robust platform for professional growth.

📊 Role Analysis

Career Level: Entry-level, specifically designed for an undergraduate college student.

Reporting Structure: Likely reports to a product marketing manager or similar role.

Work Arrangement: Hybrid, with a mix of remote work and in-office days.

Growth Opportunities:

• Exposure to various marketing strategies and functions.
• Opportunity to specialize in a particular sport category.
• Development of professional networks within the industry.

ASSUMPTION: The internship will serve as a stepping stone to a career in product marketing, offering the opportunity to translate academic learning into practical experience.

🌍 Location & Work Environment

Office Type: Corporate office environment within Reebok's Boston headquarters.

Office Location(s): 25 Drydock Ave, Boston, MA 02210, US

Geographic Context:

• Centrally located for easy access to public transport and city amenities.
• Boston is a vibrant city known for its rich history and dynamic tech and retail sectors.
• Potential networking opportunities due to the proximity of world-renowned universities and businesses.

Work Schedule: Tuesday to Thursday in-office, with flexible working arrangements as needed.

ASSUMPTION: The hybrid work model is designed to blend flexible remote work with the benefits of in-person team collaboration and access to on-site resources.

💼 Interview & Application Insights

Typical Process:

• Initial application review via an online portal.
• Phone or video interview with HR.
• Interview with the direct supervisor or team members.

Key Assessment Areas:

• Understanding of product marketing fundamentals.
• Communication and collaboration skills.
• Proactive attitude and problem-solving capabilities.

Application Tips:

• Highlight relevant coursework or projects in marketing or business.
• Demonstrate your interest in sports or lifestyle fashion.
• Prepare to discuss how your skills align with the job responsibilities.

ATS Keywords: Product Marketing, Consumer Insights, Market Analysis, Collaboration, Organization, Communication.

ASSUMPTION: The primary focus of the application process is to assess alignment with the company's values and the candidate's potential to contribute to the team.

🛠️ Tools & Technologies

• Microsoft Word
• Microsoft PowerPoint
• Microsoft Excel

ASSUMPTION: As an intern, the use of these tools is fundamental for documentation, presentation, and data management tasks.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation and progress.
• Encouraging a supportive and collaborative work environment.
• Emphasis on health and fitness.

Work Style:

• Collaborative teamwork.
• Creative problem-solving.
• Dynamic and adaptable mindset.

Self-Assessment Questions:

• Are you passionate about sports and lifestyle fashion?
• How do you manage tasks in a fast-paced environment?
• Can you adapt quickly to new challenges?

ASSUMPTION: The role demands a candidate who is not only passionate about product marketing but also aligns with Reebok's cultural and aspirational goals.

⚠️ Potential Challenges

• Balancing multiple projects with competing deadlines.
• Navigating the dynamic and fast-paced environment of product marketing.
• Adapting to a hybrid work schedule that requires flexibility.
• Learning to integrate creative insights with business strategies.

ASSUMPTION: Challenges predominantly revolve around adapting to the processes and the fast-evolving nature of the industry.

📈 Similar Roles Comparison

• Other marketing internships might offer less direct involvement in product lifecycle activities.
• Reebok offers a unique focus on branding within sports culture compared to more generic retail roles.
• This role provides exposure to multiple sporting categories, unlike more narrow-focused roles.

ASSUMPTION: Internships at Reebok provide a distinctive blend of brand engagement and hands-on marketing experience.

📝 Sample Projects

• Creating presentation decks for product launches.
• Analyzing market trends and providing strategic recommendations.
• Participating in the coordination of a seasonal marketing campaign.

ASSUMPTION: Projects will aim to bolster the intern’s practical understanding of market dynamics and product strategy.

❓ Key Questions to Ask During Interview

• What are the primary metrics for success in this internship?
• Can you describe the typical day-to-day activities of an intern here?
• How does Reebok support professional development for interns?
• What is the mentorship structure like within the organization?
• What opportunities are available post-internship for successful candidates?

ASSUMPTION: These questions aim to provide clarity on expectations and growth opportunities available to interns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Reebok careers page or through the internship posting.
• Ensure your resume highlights relevant coursework and experience.
• Prepare a cover letter detailing your interest in the role and alignment with Reebok's values.
• Follow-up with the hiring team for any application status updates.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.