- Brand Enhancement: Identifying and creating integrated media opportunities to enhance PHI brand visibility, credibility, and influence consumer behavior.
- Media Relations: Managing media communication campaigns, community relations, and crisis communications to ensure consistent messaging to external stakeholders.
- Influencer Marketing: Developing and managing influencer marketing campaigns to build brand advocacy.
- Strategic Planning: Developing tactical and operational plans for communications strategies to enhance the culture of excellence and innovation across the enterprise.
- Stakeholder Management: Liaising with internal stakeholders and external agencies to ensure brand dialogue and communication.
*ASSUMPTION:* This role requires a balance of strategic thinking and hands-on execution, with a strong focus on building and maintaining relationships with various stakeholders.
π Key Responsibilities
- β Media Relations: Direct operations for external communications, manage media communication campaigns, and track media coverage.
- β Brand Enhancement: Create and identify relevant and appropriate brand PR opportunities, and support brand marketing with impactful features on brand attributes.
- β Content Development: Develop and edit content such as press releases, articles, FAQs, briefing documents, and maintain a knowledge repository.
- β Crisis Communications: Deploy and track a crisis strategy in liaison with internal teams and product brand custodians, including legal.
- β Influencer Marketing: Manage end-to-end influencer campaigns, including content creation, scripting, creative visualization, and liaising with agencies.
- β Team Management: Responsible for managing operational aspects of the team, ensuring achievement of goals within established timelines and budgets.
- β Stakeholder Management: Interact with internal stakeholders to ensure brand dialogue and communication, and assist in managing PR agency output.
*ASSUMPTION:* This role requires a proactive approach to identify opportunities, manage multiple projects, and adapt to changing priorities.
π― Required Qualifications
- Education:
- Post-graduate degree in any field.
- Masters in Corp Communication / Journalism / Public Relations is an added advantage.
- Experience:
- Total relevant experience of 4-5 years, preferably in the health insurance category.
- Required Skills:
- Excellent communication skills β written and verbal.
- Creative and analytical ability.
- Understanding of the media landscape and well-networked with media (both print and digital).
- Hands-on experience with social media, web technologies, creative, and presentation tools.
- Ability to understand the business holistically and its financial, legal, and operational underpinnings.
- Experience in managing communications agencies or an agency client servicing team.
- Experience in handling scale influencer campaigns and content.
- Preferred Skills:
- Experience in managing a team.
- Knowledge of the Indian health insurance market.
*ASSUMPTION:* Candidates with relevant experience in health insurance and a strong understanding of the Indian media landscape will be well-suited for this role.
π° Compensation & Benefits
- Salary Range: INR 15-20 lakhs per annum (Estimated, based on industry standards for mid-level corporate communications roles in Mumbai)
- Benefits: Comprehensive benefits package, including health insurance, retirement plans, and performance-based bonuses.
- Working Hours: Full-time, Monday to Friday, with flexibility for occasional overtime or weekend work as needed.
*ASSUMPTION:* The salary range is estimated based on industry standards for mid-level corporate communications roles in Mumbai. Actual compensation may vary based on experience and performance.
π Applicant Insights
π Company Context
- Industry: Prudential plc is a global financial services company with a strong presence in Asia and Africa. In India, Prudential operates in life insurance and asset management, with plans to expand into health insurance through a joint venture with the HCL group.
- Company Size: Prudential plc is a large organization with over 53,000 employees worldwide. The Indian health insurance joint venture is a startup within the larger organization, offering opportunities for growth and innovation.
- Founded: Prudential plc was founded in the UK in 1848 and has been operating in India since 2000.
- Company Description: Prudential plc is committed to providing familiar, trusted financial security to people worldwide. The company is focused on opportunities in growth markets, with a strong presence in Asia and Africa. Prudential's purpose is to be partners for every life and protectors for every future.
- Company Specialties: Prudential plc specializes in insurance and asset management, with a focus on life insurance, health insurance, and investment management.
π Role Analysis
- Career Level: This role is a mid-level management position, reporting directly to the Head of Marketing or a similar role.
- Reporting Structure: The Corporate Communications Manager will oversee a team of communications professionals and may have dotted-line responsibilities for external agency relationships.
- Work Arrangement: This role is based in Mumbai, with on-site work required. Occasional remote work may be possible, depending on the team's needs and the employee's performance.
- Growth Opportunities: As a startup within a larger organization, this role offers opportunities for career growth and development as the health insurance business expands.
*ASSUMPTION:* This role is well-suited for candidates seeking to grow their careers in corporate communications within a dynamic and innovative environment.
π Location & Work Environment
- Office Type: The Mumbai office is a modern, collaborative workspace with a mix of open-plan and private offices.
- Office Location(s): Prudential's Mumbai office is located in the Bandra-Kurla Complex, a major business district in the city.
- Geographic Context: Mumbai is a bustling metropolis and the financial capital of India, offering a vibrant culture, diverse cuisine, and numerous entertainment options. The Bandra-Kurla Complex is well-connected by public transportation and offers easy access to residential areas.
- Work Schedule: The work schedule is typically Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Flexible working hours may be available, depending on team needs and individual performance.
*ASSUMPTION:* Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to balance work and personal commitments.
πΌ Interview & Application Insights
- Typical Process: The interview process may include phone screens, video calls, and in-person interviews with hiring managers and team members. Assessments may be required to evaluate communication skills and cultural fit.
- Key Assessment Areas: Communication skills, strategic thinking, creativity, and cultural fit will be key assessment areas during the interview process.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your work, such as press releases, articles, or social media campaigns, to demonstrate your capabilities.
- Research Prudential plc and the Indian health insurance market to show your understanding of the company and industry.
*ASSUMPTION:* Candidates should approach the interview process as an opportunity to demonstrate their skills and cultural fit, while also learning about the company and the role.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Social media platforms (LinkedIn, Twitter, Facebook, Instagram)
- Media monitoring and analytics tools (e.g., Mention, Brand24)
- Project management tools (e.g., Asana, Trello)
*ASSUMPTION:* Candidates should be comfortable using industry-standard tools and technologies, with a willingness to learn new platforms as needed.
π Cultural Fit Considerations
- Company Values: Prudential plc values include integrity, teamwork, innovation, and customer focus. Candidates should demonstrate a strong alignment with these values.
- Work Style: Prudential plc fosters a collaborative and inclusive work environment, with a focus on continuous learning and development. Candidates should be comfortable working in a dynamic, team-oriented environment.
- Self-Assessment Questions:
- How do you embody Prudential's values in your daily work?
- How do you approach building and maintaining relationships with stakeholders?
- How do you balance strategic thinking with hands-on execution?
*ASSUMPTION:* Candidates should reflect on their personal values, work style, and cultural fit to ensure a strong alignment with Prudential plc's mission and values.
β οΈ Potential Challenges
- Role-Specific Challenges: Managing multiple projects and priorities, with a need to balance strategic thinking and hands-on execution.
- Company-Specific Challenges: Working in a startup environment within a larger organization, with the need to navigate internal politics and build relationships across teams.
- Industry-Specific Challenges: The Indian health insurance market is competitive and dynamic, requiring a strong understanding of the market and its trends.
- Location-Specific Challenges: Working in a bustling metropolis like Mumbai may present challenges related to commuting, work-life balance, and managing stress.
*ASSUMPTION:* Candidates should be aware of these potential challenges and be prepared to address them proactively in their application and interview process.
π Similar Roles Comparison
- Role Differentiation: This role is unique in its focus on the Indian health insurance market and the opportunity to build a startup within a larger organization. It offers a blend of strategic thinking and hands-on execution, with a strong emphasis on stakeholder management and influencer marketing.
- Industry-Specific Context: The Indian health insurance market is growing rapidly, with a strong focus on digital transformation and innovation. This role offers the opportunity to be at the forefront of this growth and contribute to shaping the market.
- Career Path Comparison: This role is a mid-level management position with opportunities for growth and development as the health insurance business expands. It may lead to roles such as Head of Communications, Director of Marketing, or other senior leadership positions within the organization.
*ASSUMPTION:* Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
π Sample Projects
- Role-Specific Projects: Developing and executing a media relations campaign to launch a new health insurance product, managing a crisis communication strategy in response to a market event, or creating an influencer marketing campaign to raise brand awareness.
- Industry-Specific Projects: Conducting market research to understand consumer behavior and preferences in the Indian health insurance market, developing a content marketing strategy to educate consumers about the importance of health insurance, or creating a social media campaign to promote health and wellness initiatives.
- Reported Responsibilities Projects: Developing a communications plan to support a product launch, creating a crisis communication plan to address potential risks, or managing a team of communications professionals to execute a large-scale event.
*ASSUMPTION:* Candidates should be prepared to discuss their experience with similar projects and how they align with the responsibilities and requirements of this role.
β Key Questions to Ask During Interview
- Role-Specific Questions:
- How does this role fit into the overall communications strategy for the health insurance joint venture?
- What are the key priorities for this role in the first 90 days?
- How does the team collaborate with other departments, such as marketing, product, and legal?
- Company-Specific Questions:
- How does the health insurance joint venture fit into Prudential plc's overall strategy for the Indian market?
- What are the growth plans for the health insurance business, and how does this role contribute to that growth?
- Industry-Specific Questions:
- What are the key trends and challenges in the Indian health insurance market, and how does this role address them?
- How does Prudential plc differentiate itself in the competitive Indian health insurance market?
- Cultural Fit Questions:
- How does the team support each other's growth and development?
- What are the key values and behaviors that drive success in this role and within the organization?
*ASSUMPTION:* Candidates should approach the interview process as an opportunity to learn about the role, the team, and the organization, while also demonstrating their skills and cultural fit.
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://prudential.wd3.myworkdayjobs.com/prudential/job/Mumbai/PHI---Manager---Corporate-Communications_25040590).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your work, such as press releases, articles, or social media campaigns, to demonstrate your capabilities.
- Research Prudential plc and the Indian health insurance market to show your understanding of the company and industry.
- Practice common interview questions and prepare thoughtful questions to ask the interviewer.
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and reiterate your qualifications.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
