Plavix Customer Engagement Manager (Marketing)

📌 Core Information

🔹 Job Title: Plavix Customer Engagement Manager (Marketing)

🔹 Company: Sanofi

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing, Pharmaceuticals

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (40% remote working)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and effective marketing mix for Plavix in Korea
• Customer engagement and satisfaction focus
• Collaboration with the CV Brand Lead to develop and execute brand and activation plans
• Data-driven decision making based on patient/HCP needs
• Cross-functional teamwork and navigation

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong communication skills to drive customer engagement and brand success.

📋 Key Responsibilities

✅ Develop and execute customer engagement plans aligned to MCO activation plans and GTM strategies

✅ Utilize and adapt global content to ensure personalized customer interactions and maximize customer strategy

✅ Map the customer journey, identify areas for improvement, and enhance customer satisfaction, loyalty, and overall experience

✅ Support the local development, planning, and execution of impactful commercial tactics aligned to brand strategies

✅ Test hypotheses to gain local insights and inform MCO and brand strategy, utilizing data and understanding of local market trends and the competitive landscape

✅ Foster effective communication across divisions and departments

✅ Track customer engagement performance KPIs and engagement

✅ Work in close collaboration with the sales team to optimize the customer journey

✅ Achieve targets for sales and profit contribution for the brand

✅ Contribute to monthly demand review with GTMC and Supply Chain

✅ Contribute to all required MCO and global reporting for our brands

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive brand success and customer engagement.

🎯 Required Qualifications

Education: Above university graduated, Marketing or Pharmacy (Pharmacology) is preferred

Experience: Pharmaceutical industry experience more than 5 years/ Marketing experience more than 2 years is preferred/ High understand level of cardiology and neurology market is preferred

Required Skills:

• Proactive & positive mind
• Business and financial acumen
• Entrepreneurship for brands
• Excellent communication, advanced presentation, and interpersonal skills
• Proven team player with ability to navigate cross-functionally
• Agility in response to changing situations
• Understanding of Sales and Marketing operating model, Go to Market (GTM) transformation
• Strong experience in developing and executing customer strategy
• Ability to make data-driven decisions based on patient/HCP needs

Preferred Skills:

• Excellent written and verbal communication skills in both English and Korean

ASSUMPTION: This role requires a strong background in the pharmaceutical industry and marketing, with a deep understanding of cardiology and neurology markets. Excellent communication skills in English and Korean are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Seoul with 5-10 years of experience, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year. This is an estimate and the actual salary may vary based on individual qualifications and company policy.

Benefits:

• Competitive benefits package
• 40% remote working option
• Opportunities for professional growth and development

Working Hours: Full-time, with a flexible hybrid work arrangement (3 days on-site)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Sanofi is a global pharmaceutical company focused on improving the lives of patients through innovative medicines and vaccines.

Company Size: Sanofi is a large corporation with over 10,000 employees worldwide, providing a diverse and dynamic work environment.

Founded: Sanofi was founded in 1973 and has since grown to become one of the world's leading pharmaceutical companies.

Company Description:

• Sanofi is dedicated to the research, development, production, and marketing of pharmaceutical products in seven main areas: cardiovascular disease, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines.
• The company is committed to improving the lives of patients through innovative medicines and vaccines, while also contributing to the health and well-being of communities around the world.
• Sanofi fosters a culture of diversity, equity, and inclusion, providing equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, or gender identity.

Company Specialties:

• Pharmaceutical manufacturing
• Research and development
• Marketing and sales
• Global healthcare

Company Website: sanofi.us

ASSUMPTION: Sanofi's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to various aspects of the pharmaceutical industry.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, data analysis, and strong communication skills.

Reporting Structure: The Plavix Customer Engagement Manager reports directly to the Cardiovascular Brand Lead and works closely with cross-functional teams, including sales, marketing, and supply chain.

Work Arrangement: This role offers a flexible hybrid work arrangement, with 40% remote working and 3 days on-site.

Growth Opportunities:

• Progression to a senior marketing role within Sanofi's cardiovascular portfolio
• Expansion into other therapeutic areas or regions within the company
• Development of leadership and management skills through cross-functional collaboration and mentorship opportunities

ASSUMPTION: This role provides opportunities for professional growth and development within Sanofi's cardiovascular portfolio and the broader pharmaceutical industry.

🌍 Location & Work Environment

Office Type: Sanofi's Seoul office is a modern, collaborative workspace that fosters innovation and teamwork.

Office Location(s): Sanofi's Seoul office is located in the heart of the city, providing easy access to public transportation and amenities.

Geographic Context:

• Seoul is the capital and largest city in South Korea, with a population of over 10 million people
• The city is known for its vibrant culture, rich history, and cutting-edge technology
• Seoul is a global hub for the pharmaceutical industry, providing ample opportunities for professional growth and development

Work Schedule: Full-time, with a flexible hybrid work arrangement (3 days on-site)

ASSUMPTION: Working in Seoul offers applicants the opportunity to live and work in a dynamic, multicultural city with a thriving pharmaceutical industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the cross-functional team
• Final interview with the senior leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation
• Communication and presentation skills
• Cross-functional teamwork and collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the pharmaceutical industry and Sanofi's mission and values
• Prepare examples of your customer engagement strategies and their impact on brand success

ATS Keywords: Customer engagement, marketing strategy, data analysis, cross-functional teamwork, pharmaceutical industry, Sanofi, Plavix, brand management, customer satisfaction, customer journey mapping

ASSUMPTION: Sanofi's application process is designed to assess candidates' strategic thinking, data analysis, and communication skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM, data analysis, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Integrity
• Courage
• Responsibility
• Transparency

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Innovative and creative

Self-Assessment Questions:

• How do you demonstrate Sanofi's commitment to patient focus in your daily work?
• Can you provide an example of a time when you had to navigate a challenging situation cross-functionally, and how did you approach it?
• How do you stay up-to-date with industry trends and market insights, and how do you incorporate this knowledge into your work?

ASSUMPTION: Sanofi values candidates who align with their patient-focused mission and demonstrate strong communication, collaboration, and data-driven decision-making skills.

⚠️ Potential Challenges

• Balancing strategic planning with day-to-day tactical execution
• Navigating a large, matrixed organization with multiple stakeholders
• Adapting to a hybrid work environment and maintaining effective communication with remote team members
• Keeping up with the fast-paced and ever-evolving pharmaceutical industry

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and effective communication to succeed.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on customer engagement and satisfaction, rather than brand management or product marketing
• This role requires a strong understanding of the pharmaceutical industry and the cardiology and neurology markets
• Career progression in this role could lead to senior marketing positions within Sanofi's cardiovascular portfolio or other therapeutic areas

ASSUMPTION: This role offers a unique focus on customer engagement and satisfaction within the pharmaceutical industry, providing opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a customer engagement plan for Plavix, resulting in a 15% increase in customer satisfaction scores
• Mapping the customer journey for Plavix and identifying opportunities for improvement, leading to a 10% increase in customer loyalty
• Analyzing customer data to gain insights into market trends and preferences, informing brand strategy and driving sales growth

ASSUMPTION: These sample projects demonstrate the strategic thinking, data analysis, and customer focus required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to Sanofi's overall mission and strategy for the Plavix brand?
• Can you describe the cross-functional team structure and how this role will collaborate with other departments?
• How does Sanofi support the professional growth and development of its employees in this role?
• What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
• How does Sanofi foster a culture of diversity, equity, and inclusion, and what initiatives are in place to support this?

ASSUMPTION: These interview questions are designed to assess the organization's strategic goals, team structure, professional development opportunities, performance metrics, and commitment to diversity, equity, and inclusion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your customer engagement strategies and their impact on brand success
• Follow up with the hiring manager within one week of submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.