d

Podcast Growth Lead

dmg::media
Full-time
On-site
London, London, City of, United Kingdom
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Podcast Growth Lead

πŸ”Ή Company: dmg::media

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Permanent

πŸ”Ή Category: Media & Publishing

πŸ”Ή Date Posted: 2025-07-02

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (London, United Kingdom)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing monetisation strategies for podcasts
  • Collaborating with editorial and commercial teams to pitch opportunities
  • Creating compelling sales collateral and contributing to audience growth strategies
  • Working cross-functionally to brainstorm and develop original podcast concepts

ASSUMPTION: This role requires a strong background in media, advertising, or content marketing, ideally with experience in podcasting. It involves a high level of creativity, strategic thinking, and commercial acumen.

πŸ“‹ Key Responsibilities

βœ… Commercial Strategy & Sales Enablement: Develop and implement monetisation strategies for podcasts through sponsorship, branded content, and ad sales. Collaborate with editorial and commercial teams to pitch podcast opportunities to clients and agencies. Identify new revenue opportunities across DMG Media’s audio and cross-platform ecosystem.

βœ… Creative Ideation & Pitching: Work cross-functionally to brainstorm and develop original podcast concepts with commercial viability. Create and deliver high-impact pitch decks and proposals for internal and external stakeholders. Tailor pitches to suit advertiser objectives, audience needs, and brand positioning.

βœ… Collateral & Asset Development: Produce compelling sales collateral, including one-pagers, media kits, case studies, and sizzle reels. Manage the consistency and quality of all supporting materials to reflect the DMG Media brand and the tone of each podcast.

βœ… Audience Growth & Marketing: Collaborate with marketing teams to launch and promote podcasts effectively. Contribute to podcast growth strategies including social campaigns, partnerships, cross-promotion, and platform optimisation.

βœ… Performance Monitoring & Optimisation: Track performance metrics such as downloads, listener engagement, and revenue impact. Use insights to optimise leads, pitches, packages, and content promotion strategies.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, Business)

Experience: Proven track record in sales, commercial development, or business growth roles, ideally with 5-10 years of experience in media, advertising, or content marketing, with a focus on podcasting, audio, or digital publishing.

Required Skills:

  • Strong commercial acumen and strategic thinking
  • Outstanding pitching and presentation skills
  • Highly creative with the ability to develop original ideas into viable business propositions
  • Strong design and writing skills – able to produce polished collateral and decks (PowerPoint, Keynote, Canva etc.)
  • Knowledge of podcast platforms, audience analytics, and the wider media landscape

Preferred Skills:

  • Experience working with global brands
  • Fluency in additional languages

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: Β£60,000 - Β£80,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • 25 days’ holiday (increasing by 1 per year up to a total of 30)
  • Pension Plan (minimum 5% employee contribution, 3% Company contribution)
  • Life cover under the Pension Plan (4x basic salary)
  • DMGT Discounts (for discounts on online shopping, vouchers, and reloadable cards)
  • Subsidised canteen
  • Onsite gym (Northcliffe House only)
  • Onsite nurse and GP clinics (Northcliffe House only)
  • Employee Assistance Programme
  • Discounted dining cards

Working Hours: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexibility for hybrid working

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Media & Publishing

Company Size: Large (1,001-5,000 employees)

Founded: 1915 (as Associated Newspapers)

Company Description:

  • DMG Media is one of the UK’s leading multi-platform media companies, home to trusted brands such as the Daily Mail, MailOnline, Metro, i, and New Scientist.
  • The company maintains an unwavering commitment to uncovering the stories that matter most and reaches more than 9 million people daily in the UK.
  • Globally, DMG Media’s brands reach 160 million unique browsers every month across its domains and apps.*

Company Specialties:

  • Content creation and distribution
  • Information services
  • Media and entertainment
  • Venture capital
  • SaaS

Company Website: dmgt.com

ASSUMPTION: DMG Media is a well-established company with a strong presence in the media industry. Its diverse portfolio of brands allows for growth opportunities and exposure to various aspects of the media landscape.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with potential for growth into a leadership role

Reporting Structure: This role reports directly to the Head of Audio and will work closely with editorial, commercial, and marketing teams.

Work Arrangement: Hybrid (2-3 days on-site at Northcliffe House, London, with the remainder of the week working remotely)

Growth Opportunities:

  • Progression into a leadership role within the audio team
  • Expansion of responsibilities to cover additional brands or platforms
  • Potential to work on international projects or collaborations

ASSUMPTION: This role offers significant growth potential within a dynamic and expanding area of the business. Success in this role could lead to increased responsibilities and leadership opportunities.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities (canteen, gym, nurse, and GP clinics)

Office Location(s): Northcliffe House, 2 Derry Street, London, W8 5TT, GB

Geographic Context:

  • London is a major global hub for media, advertising, and technology
  • The office is located in the prestigious Kensington district, close to public transportation and amenities
  • The city offers a vibrant cultural scene, diverse neighborhoods, and numerous networking opportunities

Work Schedule: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexibility for hybrid working

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The location in London provides access to a wealth of cultural, social, and professional opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and CV/cover letter review
  • Phone or video screening with the HR team
  • In-depth interview with the hiring manager and relevant stakeholders
  • Final interview with the Head of Audio

Key Assessment Areas:

  • Candidates' understanding of the role and their fit within the team
  • Commercial acumen and strategic thinking
  • Pitching and presentation skills
  • Creativity and originality in idea generation
  • Technical knowledge of podcast platforms and audience analytics

Application Tips:

  • Tailor your CV and cover letter to highlight relevant experience and skills for this role
  • Prepare a portfolio showcasing your creative ideas, sales collateral, and successful pitches
  • Research DMG Media and its audio portfolio to demonstrate your understanding of the business and its brands
  • Prepare questions to ask the interview panel about the role, the team, and the company's audio strategy

ATS Keywords: Podcast Growth, Commercial Strategy, Sales Enablement, Creative Ideation, Pitching, Collateral Development, Audience Growth, Marketing, Performance Monitoring, Optimisation, Media, Advertising, Content Marketing, Podcasting, Digital Publishing, Presentation Skills, Strategic Thinking, Commercial Acumen

ASSUMPTION: The interview process will focus on assessing candidates' commercial acumen, creativity, and strategic thinking. Demonstrating a strong understanding of the role, the company, and the media landscape will be crucial for success.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (PowerPoint, Word, Excel)
  • Keynote or other presentation software
  • Design tools (Canva, Adobe Creative Suite, etc.)
  • Podcast hosting platforms (e.g., Libsyn, Podbean, Buzzsprout)
  • Analytics tools (e.g., Apple Podcasts for Creators, Chartable, Podtrac)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and creativity
  • Collaboration and teamwork
  • Integrity and accountability
  • Customer focus
  • Excellence in execution

Work Style:

  • Dynamic and fast-paced environment
  • Cross-functional collaboration and stakeholder management
  • Data-driven decision-making and continuous improvement
  • Flexibility and adaptability
  • Strong work ethic and attention to detail

Self-Assessment Questions:

  • How do you approach generating innovative ideas and turning them into viable business propositions?
  • Can you provide an example of a successful pitch you've delivered to senior stakeholders or clients?
  • How do you stay organised and manage your time effectively in a dynamic, fast-paced environment?

ASSUMPTION: DMG Media values candidates who are creative, collaborative, and results-driven. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Balancing commercial objectives with editorial integrity and audience needs
  • Keeping up with the rapidly evolving podcast landscape and industry trends
  • Adapting to changes in the company's audio strategy or portfolio

ASSUMPTION: This role presents unique challenges and opportunities for growth. Candidates should be prepared to adapt to a dynamic and evolving media landscape.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional media sales roles, this position requires a strong creative component and a deep understanding of podcasting and audience analytics
  • Compared to other podcast-focused roles, this position offers a broader scope of responsibilities and the opportunity to work with a diverse portfolio of brands
  • Career progression in this role could lead to leadership opportunities within the audio team or across the wider media portfolio

ASSUMPTION: This role offers a unique blend of commercial, creative, and strategic responsibilities. Candidates should be prepared to leverage their diverse skill set to succeed in this dynamic environment.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new true-crime podcast, including identifying potential sponsors, creating compelling collateral, and planning a launch event
  • Conducting audience research and analysis to inform content and monetisation strategies for an existing news podcast
  • Pitching a branded content series to a major retail client, tailored to their objectives and audience needs

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the creative, strategic, and commercial skills required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the current audio portfolio and the company's plans for growth in this area?
  • How does this role fit into the broader commercial strategy for DMG Media's brands?
  • What are the key priorities for the first 90 days in this role?
  • How does the company support the professional development and growth of its employees?
  • What is the team structure and dynamic within the audio team and across DMG Media?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your CV and cover letter to highlight your relevant experience and skills for this role
  • Prepare a portfolio showcasing your creative ideas, sales collateral, and successful pitches
  • Research DMG Media and its audio portfolio to demonstrate your understanding of the business and its brands
  • Prepare questions to ask the interview panel about the role, the team, and the company's audio strategy

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.