Pop and Internet Culture Content Creator

📌 Core Information

🔹 Job Title: Pop and Internet Culture Content Creator

🔹 Company: Complex

🔹 Location: New York, United States

🔹 Job Type: Full-time

🔹 Category: Online Audio and Video Media

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging video content for various social media platforms
• Managing and organizing content workflows and schedules
• Crafting timely pitches and contributing to editorial coverage of internet and pop culture
• Collaborating with the Head of Pop Culture to develop stories and strategize coverage

ASSUMPTION: This role requires a strong understanding of internet culture, social media trends, and the ability to work quickly and strategically to meet tight deadlines.

📋 Key Responsibilities

✅ Storyboard, film, produce, and edit engaging and high-quality video content to live across various social media platforms, including TikTok, Instagram, and YouTube.

✅ Manage and organize content workflows and schedules.

✅ Craft timely pitches and contribute as needed to comprehensive editorial coverage of streaming personalities, viral moments, influencers, video games, memes, and the greater landscape of internet and pop culture, with a keen eye for how pop culture crosses over into music, sports, and style, ranging from daily features to premium and evergreen content.

✅ Communicate with the Head of Pop Culture to develop stories and strategize coverage around major moments and events.

✅ Work with Head of Pop Culture and Social Editor, Pop Culture to conceptualize strategies to best distribute content via our networks, from social media to our video properties.

✅ Communicate with other departments to develop stories, strategize coverage, and spearhead new ways to attract loyal readers.

✅ Ideate social-first ideas and tactics in partnership with social, video, and production teams for content that lives across socials.

ASSUMPTION: This role requires a deep understanding of all social media and streaming platforms, as well as the ability to keep pace with the internet and adapt to its ever-changing landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, or a related field (or equivalent experience)

Experience: 2+ years of demonstrated content creation experience

Required Skills:

• Proven ability to create engaging and high-quality video content
• Strong organizational and time management skills
• Excellent communication and collaboration skills
• Familiarity with Adobe Creative Suite (specifically Adobe Premiere) and Capcut
• Strong understanding of analytics and social media trends across platforms

Preferred Skills:

• 2+ years of demonstrated writing and reporting experience at a publisher or website
• Fact-checking or copy editing background

ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: $75,000 - $85,000 a year

Benefits:

• Best in class health, dental, and vision insurance
• Healthcare FSA
• Dependent Care FSA
• Commuter Benefits FSA
• Short-term/long-term disability and life insurance
• Paid Parental leave
• 401k with 4% match
• Pet Insurance
• Legal and Identity Theft Plans
• Vacation time and sick days

Working Hours: Full-time position with the possibility of working nights and occasional weekends/holidays for coverage

ASSUMPTION: The salary range provided is just one component of Complex's Total Rewards offerings for employees. Actual pay will vary based on factors including location, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. It is a juggernaut in the content and culture space, delivering unprecedented global reach.

Company Size: Complex has 201-500 employees, providing a medium-sized company environment where applicants can expect a well-oiled machine with synergy within teams and opportunities for growth.

Founded: Complex was founded in 2002 by Marc Eckō and has since become an expert in creating immersive environments at its IRL experiences and cultural events, such as ComplexCon.

Company Description:

• Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories
• It delivers unprecedented global reach through video, long-form editorial, and social content
• Complex has become an expert in creating immersive environments at its IRL experiences and cultural events

Company Specialties:

• Publishing
• Advertising
• Media
• Digital Content
• and e-commerce

Company Website: http://www.complex.com

ASSUMPTION: Complex's focus on convergence culture and its impact on contemporary society sets it apart in the content and culture space.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in content creation.

Reporting Structure: The Pop and Internet Culture Content Creator will report directly to the Head of Pop Culture and work closely with the Social Editor, Pop Culture.

Work Arrangement: This is an on-site position with the possibility of working nights and occasional weekends/holidays for coverage. The role requires a strong commitment to accuracy and the ability to keep pace with the internet.

Growth Opportunities:

• Advancement to a senior role within the Pop Culture team
• Expansion into other content verticals within Complex
• Opportunities to contribute to premium and evergreen content

ASSUMPTION: The fast-paced and ever-evolving nature of the internet and pop culture industries presents numerous opportunities for growth and learning in this role.

🌍 Location & Work Environment

Office Type: Complex's New York office is a dynamic and creative workspace that fosters collaboration and innovation.

Office Location(s): Complex's New York office is located in the heart of the city, providing easy access to public transportation and numerous amenities.

Geographic Context:

• New York is a major hub for pop culture, music, and entertainment
• The city offers a diverse range of cultural experiences and events
• Complex's New York office is centrally located, allowing for easy access to various neighborhoods and attractions

Work Schedule: The work schedule for this role is typically Monday-Friday, with the possibility of working nights and occasional weekends/holidays for coverage.

ASSUMPTION: The fast-paced and dynamic nature of Complex's New York office provides an exciting and engaging work environment for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Head of Pop Culture

Key Assessment Areas:

• Candidates' understanding of internet and pop culture trends
• Candidates' ability to create engaging and high-quality video content
• Candidates' organizational and time management skills
• Candidates' communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio or examples of your video content creation work
• Be prepared to discuss your understanding of internet and pop culture trends and how you stay up-to-date

ATS Keywords: Content creation, video production, social media management, storyboarding, editing, writing, reporting, analytics, time management, collaboration, Adobe Creative Suite, Capcut

ASSUMPTION: Complex's application process is designed to assess candidates' skills and cultural fit, with a focus on their understanding of internet and pop culture trends and their ability to create engaging video content.

🛠️ Tools & Technologies

• Adobe Creative Suite (specifically Adobe Premiere)
• Capcut
• Social media platforms (TikTok, Instagram, YouTube, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Adaptability and flexibility

Work Style:

• Fast-paced and dynamic
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a deep understanding of internet and pop culture trends?
• Are you able to create engaging and high-quality video content?
• Can you thrive in a fast-paced and dynamic work environment?

ASSUMPTION: Candidates who are passionate about internet and pop culture, creative, adaptable, and collaborative will be a strong fit for Complex's company culture.

⚠️ Potential Challenges

• The fast-paced and ever-changing nature of internet and pop culture can be challenging to keep up with
• The role may require working nights and occasional weekends/holidays for coverage
• The competitive nature of the content creation industry can present challenges in standing out and gaining traction
• The role may require appearing on camera in social media content

ASSUMPTION: Candidates should be prepared to adapt to the fast-paced and dynamic nature of the role and be comfortable with the potential challenges it presents.

📈 Similar Roles Comparison

• This role is similar to a Social Media Content Creator or Video Producer, but with a specific focus on internet and pop culture trends
• Unlike other content creation roles, this position requires a deep understanding of internet and pop culture trends and the ability to create engaging video content quickly and strategically
• This role offers opportunities for growth and advancement within Complex's Pop Culture team and across other content verticals

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other content creation positions.

📝 Sample Projects

• Creating a viral video series that highlights emerging internet trends and memes
• Producing a weekly podcast or video series that discusses the latest pop culture news and events
• Developing a social media strategy that leverages the latest trends and algorithms to maximize engagement

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging and high-quality video content, as well as their understanding of internet and pop culture trends.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Pop Culture team currently, and how can this role help address them?
• How does Complex support the growth and development of its employees?
• What opportunities are there for collaboration and cross-pollination with other content verticals within Complex?
• How does Complex approach diversity, equity, and inclusion in its content creation and hiring processes?
• What is the team's dynamic, and how do they support one another's growth and success?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the team's dynamics, and Complex's company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio or examples of your video content creation work
• Prepare for your interview by researching Complex's company culture and the latest internet and pop culture trends
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.