📌 Core Information
🔹 Job Title: Post Creative Strategist Freelance
🔹 Company: VaynerMedia LLC
🔹 Location: Japan
🔹 Job Type: Freelance
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing strategy solutions from brand strategy to tactical social, content, and influencer strategies
- Conducting data and research analysis to find consumer insights
- Collaborating with creative teams to bring consumer insights to life
- Crafting content calendars, caption banks, and trendjacking posts
- Understanding community management and social listening to deeply understand people
- Having a strong background in video/computer games and understanding gamer trends
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of both social media trends and the gaming industry.
📋 Key Responsibilities
✅ Develop and implement creative strategies that drive brand relevance and business results
✅ Conduct research and analysis to uncover consumer insights and trends
✅ Collaborate with creative teams to bring insights to life and inform strategic approaches
✅ Craft content calendars, caption banks, and trendjacking posts that resonate with target audiences
✅ Monitor and analyze social media conversations to understand people and inform strategy
✅ Stay up-to-date with the latest trends in social media, gaming, and popular culture
✅ Present strategic rationale and logic flow in a compelling manner to clients and internal teams
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: 2-5 years of experience in creative strategy, social media, or a related role
Required Skills:
- Proven experience in developing and implementing creative strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Deep understanding of social media trends and gaming culture
- Ability to work collaboratively with creative teams and clients
- Fluency in Japanese and English
Preferred Skills:
- Experience working with global brands
- Familiarity with media planning and buying
- Knowledge of social media management tools
ASSUMPTION: Candidates with a strong portfolio showcasing their creative strategy work and a passion for gaming will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: ¥5,000,000 - ¥7,000,000 per year (Based on industry standards for mid-level strategists in Japan)
Benefits:
- Flexible working hours
- Opportunity to work with global brands and teams
- Access to training and development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and the opportunity to work remotely occasionally
ASSUMPTION: Salary and benefits may vary based on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 1,001-5,000 employees (Large)
Founded: 2009
Company Description:
- VaynerMedia is a contemporary global creative and media agency
- Focuses on driving relevance for clients and delivering impactful business results
- Has offices in multiple countries, including Japan
Company Specialties:
- Creative strategy
- Media buying and planning
- Analytics
- Communications
- Advertising
- Social media
- Digital marketing
- Brandformance
- Content management
- Social media platforms
- Digital marketing platforms
- Paid social
- Social strategy
- Video production
- Brand building
- Social media trends
- Culture
- Branding
Company Website: http://www.vaynermedia.com
ASSUMPTION: VaynerMedia's large size and global presence offer opportunities for career growth and exposure to diverse brands and teams.
📊 Role Analysis
Career Level: Mid-Level (2-5 years)
Reporting Structure: Reports directly to the Creative Director
Work Arrangement: On-site, with occasional remote work opportunities
Growth Opportunities:
- Potential to work on global brand campaigns
- Opportunity to learn from and collaborate with experienced creative teams
- Access to training and development programs
ASSUMPTION: This role offers opportunities for professional growth and development within the company and the industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Japan (specific locations not provided)
Geographic Context:
- Japan has a highly competitive job market, with a strong emphasis on work-life balance
- Tokyo, in particular, is a global hub for advertising and marketing
- Japan's gaming industry is one of the largest and most innovative in the world
Work Schedule: Full-time (40 hours/week), with flexible hours and occasional remote work opportunities
ASSUMPTION: The work environment in Japan may differ from other regions, with a stronger emphasis on hierarchy and consensus-building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person or virtual interview with the Creative Director and other team members
- Final interview with the Managing Director or another senior leader
Key Assessment Areas:
- Creativity and strategic thinking
- Analytical skills and data-driven mindset
- Communication and presentation skills
- Understanding of social media trends and gaming culture
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your creative strategy experience and passion for gaming
- Prepare a portfolio showcasing your creative strategy work and any relevant gaming projects
- Research VaynerMedia's clients and campaigns to demonstrate your understanding of the company's work
- Practice presenting your strategic rationale and logic flow in a clear and compelling manner
ATS Keywords: Social Media, Creative Strategy, Gaming, Consumer Insights, Data Analysis, Brand Strategy, Content Strategy, Influencer Marketing, Trend Analysis, Deck Crafting
ASSUMPTION: The interview process may vary based on the specific needs of the hiring team and the number of applicants.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the client's requirements.
👔 Cultural Fit Considerations
Company Values:
- Empathy
- Creativity
- Collaboration
- Continuous learning
Work Style:
- Fast-paced and entrepreneurial
- Collaborative and team-oriented
- Focused on driving business results
Self-Assessment Questions:
- How do you demonstrate empathy in your work?
- Can you provide an example of a creative strategy you developed that drove business results?
- How do you stay up-to-date with the latest trends in social media and gaming?
ASSUMPTION: VaynerMedia values candidates who are creative, collaborative, and passionate about driving business results through creative strategy.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to the unique cultural dynamics of the Japanese job market
- Balancing work-life demands in a large, global organization
- Keeping up with the rapidly evolving trends in social media and gaming
ASSUMPTION: These challenges can be overcome with strong time management skills, cultural sensitivity, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Social Media Strategist or Gaming Community Manager, but with a stronger focus on creative strategy and brand building
- In Japan, this role may require a deeper understanding of local cultural nuances and consumer behavior
- Career progression may involve moving into a senior strategy role or specializing in a specific industry or platform
ASSUMPTION: This role offers a unique blend of creative strategy, social media, and gaming expertise, making it an attractive opportunity for candidates with relevant experience.
📝 Sample Projects
- Developing a creative strategy for a global gaming brand's launch in Japan
- Conducting a social media audit and analysis for a Japanese e-commerce company
- Creating a content calendar and trendjacking strategy for a Japanese fashion brand
ASSUMPTION: These sample projects demonstrate the range of creative strategy work that candidates may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall creative strategy for the company's Japanese operations?
- Can you describe the team structure and how this role will collaborate with other departments?
- How does VaynerMedia support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does VaynerMedia approach work-life balance, particularly for on-site employees?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative strategy experience and passion for gaming
- Prepare a portfolio showcasing your creative strategy work and any relevant gaming projects
- Research VaynerMedia's clients and campaigns to demonstrate your understanding of the company's work
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
