PPC Campaign Manager

📌 Core Information

🔹 Job Title: PPC Campaign Manager

🔹 Company: K2view

🔹 Location: Israel (Remote with 3 office days per week)

🔹 Job Type: Full-time, Temporary

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing data-driven PPC campaigns focused on lead generation
• Collaborating with marketing and sales teams to understand company goals and create targeted campaigns
• Conducting keyword research, crafting ad copy, and optimizing campaigns for maximum ROAS and lead generation
• Managing campaign budgets, bidding strategies, and landing page optimization
• Analyzing campaign data, generating reports, and optimizing performance
• Creating and implementing a data-driven LinkedIn social media strategy
• Working in an international B2B high tech company environment

ASSUMPTION: This role requires a proactive self-starter with strong analytical and communication skills, as well as a data-driven mindset. Experience in PPC campaign management or similar roles is essential for success in this position.

📋 Key Responsibilities

✅ Partner with the marketing team to understand company goals and develop targeted PPC campaigns focused on lead generation

✅ Conduct in-depth keyword research to identify opportunities to reach prospects actively searching for our products

✅ Build and manage lead generation campaigns across various PPC platforms (e.g., Google Ads, LinkedIn)

✅ Craft compelling ad copy that resonates with target audiences and encourages them to convert

✅ Develop landing pages optimized for lead capture, ensuring a seamless user experience

✅ Manage campaign budgets, bidding strategies, and optimize campaigns for maximum return on ad spend (ROAS) and lead generation

✅ Track key performance indicators (KPIs) such as cost-per-lead (CPL) and lead quality

✅ Analyze campaign data and generate reports to identify areas for improvement and optimize campaign performance for lead generation

✅ Stay up to date on the latest PPC trends and best practices in lead generation

✅ Collaborate effectively with internal teams (design, SDRs)

✅ Develop and implement a data-driven LinkedIn social media strategy aligned with overall marketing objectives

✅ Take part in creating high-quality, engaging content (articles, posts, videos) that showcases our industry expertise and thought leadership

✅ Manage the editorial calendar, schedule content posts, and optimize timing for maximum reach

ASSUMPTION: This role requires a strong understanding of digital marketing principles, with a focus on lead generation strategies. Working knowledge of PPC platforms and lead generation tactics within those platforms is a plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years of experience in PPC campaign management or 2-3 years in managing and executing inbound, B2B, digital paid campaigns

Required Skills:

• Excellent English verbal and written communication skills
• Strong understanding of digital marketing principles with a focus on lead generation strategies
• Excellent analytical and problem-solving skills
• Data-driven mindset with a passion for optimizing performance and lead generation
• Attention to detail and a commitment to accuracy
• Ability to work independently and manage multiple tasks effectively

Preferred Skills:

• Experience working in an international B2B high tech company
• Working knowledge of PPC platforms (e.g., Google Ads) and lead generation tactics within those platforms

ASSUMPTION: Candidates with experience in PPC campaign management or similar roles will have a strong foundation in developing and managing targeted campaigns that convert clicks into qualified leads.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between ₪25,000 - ₪35,000 per month, depending on experience and qualifications. This estimate is based on industry standards for PPC campaign managers in Israel.

Benefits:

• Hybrid work arrangement (3 office days per week)
• Opportunity to work with experienced professionals and gain valuable skills
• Potential for career growth within the company

Working Hours: Full-time position with standard working hours (40 hours per week), with flexibility for remote work on non-office days

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. Benefits may include opportunities for professional development and career growth within the company.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in data product platforms that get data AI-ready for various use cases such as Retrieval-Augmented Generation (RAG), Synthetic Data Generation, Test Data Management, and Cloud Migration

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2009, with over a decade of experience serving large organizations worldwide, including AT&T, Charles Schwab, Hapag-Lloyd, Schlumberger, Sun Life, Verizon, and Vodafone

Company Description:

• K2view Data Product Platform gets your data AI-ready: protected, complete, and accessible in a split-second
• AI-ready datasets are packaged as products, allowing you to reuse them at scale and across use cases
• Supports some of the largest organizations in the world, with a commitment to innovation and value delivery

Company Specialties:

• Retrieval-Augmented Generation (RAG)
• Generative AI (GenAI)
• Enterprise AI
• Synthetic Data Generation (SDG)
• Test Data Management
• Data Masking
• Customer 360
• Cloud Migration

Company Website: http://www.k2view.com

ASSUMPTION: K2view is a well-established company in the software development industry, with a strong focus on data product platforms and a commitment to innovation and value delivery for its clients.

📊 Role Analysis

Career Level: Early to mid-career level, with opportunities for growth and development within the marketing team

Reporting Structure: This role reports directly to the marketing manager and collaborates with internal teams such as design and SDRs

Work Arrangement: Hybrid work arrangement with 3 office days per week, providing flexibility and a balance between remote work and in-person collaboration

Growth Opportunities:

• Learning from experienced professionals and gaining valuable skills in PPC campaign management
• Potential for career growth within the marketing team or the company as a whole
• Opportunities to work on various projects and campaigns, expanding your skillset and industry knowledge

ASSUMPTION: This role offers a unique opportunity to gain experience in PPC campaign management and lead generation, with potential for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid work environment with 3 office days per week at the company's Ra'anana office

Office Location(s): Ra'anana, Israel

Geographic Context:

• Ra'anana is a city in the Central District of Israel, located approximately 20 kilometers north of Tel Aviv
• The city offers a mix of urban and suburban living, with a variety of amenities and cultural attractions
• Israel has a Mediterranean climate, with hot, dry summers and mild, wet winters

Work Schedule: Full-time position with standard working hours (40 hours per week), with flexibility for remote work on non-office days

ASSUMPTION: The hybrid work arrangement provides a balance between remote work and in-person collaboration, allowing for flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing manager
• Final interview with the hiring manager

Key Assessment Areas:

• Understanding of digital marketing principles and lead generation strategies
• Analytical and problem-solving skills
• Communication and collaboration abilities
• Attention to detail and commitment to accuracy

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of PPC campaign management and lead generation strategies
• Demonstrate your ability to work independently and manage multiple tasks effectively
• Follow up after your application to express your interest in the position

ATS Keywords: PPC, campaign management, lead generation, digital marketing, keyword research, ad copy, landing page optimization, data analysis, performance optimization, collaboration, social media strategy, content creation

ASSUMPTION: The application process for this role may vary, but typically involves an online application submission, followed by phone or video screening, technical interviews, and a final interview with the hiring manager.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Google Analytics
• SEMrush or similar keyword research tools
• CMS (e.g., WordPress) for landing page creation and management
• Project management tools (e.g., Asana, Trello) for task organization and collaboration

ASSUMPTION: The tools and technologies required for this role may vary, but typically include PPC platforms, keyword research tools, analytics tools, and project management tools for task organization and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity
• Accountability

Work Style:

• Data-driven and results-oriented
• Proactive and self-motivated
• Strong communication and collaboration skills
• Ability to work independently and manage multiple tasks effectively

Self-Assessment Questions:

• Do you have a strong understanding of digital marketing principles and lead generation strategies?
• Are you comfortable working independently and managing multiple tasks effectively?
• Do you have excellent communication and collaboration skills?
• Are you committed to staying up to date on the latest PPC trends and best practices?

ASSUMPTION: K2view values innovation, customer focus, collaboration, integrity, and accountability. Candidates who align with these values and possess the required work style will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple campaigns and tasks simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the latest PPC trends and best practices, demanding continuous learning and adaptation
• Collaborating effectively with internal teams, requiring strong communication and collaboration skills
• Working in a hybrid environment, balancing remote work and in-person collaboration

ASSUMPTION: This role may present challenges related to managing multiple campaigns, staying up to date on industry trends, collaborating with internal teams, and balancing remote work and in-person collaboration.

📈 Similar Roles Comparison

• Compared to other PPC campaign manager roles, this position offers a unique opportunity to work in an international B2B high tech company and gain experience in various aspects of digital marketing
• Industry-specific context: The software development industry is competitive and fast-paced, requiring continuous learning and adaptation
• Career path comparison: This role can serve as a stepping stone to more senior marketing positions or other roles within the company

ASSUMPTION: This role offers a unique opportunity to gain experience in PPC campaign management and digital marketing, with potential for career growth and development within the company.

📝 Sample Projects

• Developing and managing a targeted PPC campaign for a new product launch, driving traffic and generating high-quality leads
• Optimizing an existing PPC campaign for improved ROAS and lead generation, through keyword research, ad copy refinement, and landing page optimization
• Creating and implementing a data-driven LinkedIn social media strategy, aligned with overall marketing objectives and driving engagement and lead generation

ASSUMPTION: Sample projects for this role may include developing and managing targeted PPC campaigns, optimizing existing campaigns for improved performance, and creating and implementing data-driven social media strategies.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and team structure?
• What opportunities are there for professional development and career growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to remote work and in-person collaboration?

ASSUMPTION: Asking these questions during the interview can help you better understand the role, the company culture, and the opportunities for professional development and career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous PPC campaigns and their results, demonstrating your ability to drive traffic and generate high-quality leads
• Follow up after your application to express your interest in the position
• If selected for an interview, be prepared to discuss your understanding of digital marketing principles, lead generation strategies, and your ability to work independently and manage multiple tasks effectively

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.