PPC Campaign Manager – iGaming

📌 Core Information

🔹 Job Title: PPC Campaign Manager – iGaming

🔹 Company: Moonshot

🔹 Location: Tel Aviv, Israel (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Senior

🔹 Remote Status: Hybrid (2 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Leading paid media strategies for iGaming brands
• Mastering Google Search and Bing Ads for campaign management
• Collaborating with elite partnerships in the gaming industry
• Managing high-volume campaigns with full transparency and accountability
• Enjoying top-of-market compensation and benefits package

ASSUMPTION: This role requires a high level of experience and expertise in PPC campaign management, with a specific focus on the iGaming industry. The competitive nature of the gaming market necessitates a performance-driven, data-focused approach.

📋 Key Responsibilities

✅ Design, implement, and optimize high-performance PPC campaigns for iGaming brands

✅ Own the full acquisition funnel, from keyword strategy to ad copy and landing page optimization

✅ Analyze performance using platforms like Google Analytics, SEMrush, and Excel to identify trends and scale growth

✅ Collaborate with creative, content, and business teams to craft sharp, conversion-focused messaging and assets

✅ Constantly test, iterate, and push boundaries to find new acquisition opportunities in competitive markets

✅ Manage budgets efficiently, ensuring exceptional ROI at all spend levels

ASSUMPTION: This role requires a strong understanding of PPC campaign management, with a focus on Google Search and Bing Ads. The competitive nature of the iGaming industry necessitates a data-driven, analytical mindset and a keen eye for detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 5 years of hands-on experience in PPC, with a clear focus on Google Search – Must have. At least 3 years of experience in the gaming or online casino space – Must have.

Required Skills:

• Proven success in managing large media budgets with measurable ROI
• Strong expertise in Google Ads, Bing Ads, and Excel
• Analytical mindset with deep familiarity in tools like Google Analytics, SEMrush, or similar
• Highly detail-oriented and performance-obsessed
• Comfortable working in fast-paced, high-intensity environments
• Fluent in English (spoken and written), Hebrew – an advantage

Preferred Skills:

• Experience with data visualization tools (Tableau, Power BI, QuickSight)

ASSUMPTION: Given the seniority level of this role, candidates should possess a significant amount of experience in PPC campaign management, with a strong focus on Google Search and the iGaming industry.

💰 Compensation & Benefits

Salary Range: Industry standard for a senior PPC campaign manager in the iGaming industry in Israel is around ₪45,000 - ₪60,000 per month (₪540,000 - ₪720,000 annually). This estimate is based on market research and comparable roles in the region.

Benefits:

• 6 extended long weekends a year
• Premium gear
• Epic happy hours and offsites
• Supportive team that thrives on learning and sharing wins

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 3 days a week

ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles in the region. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Moonshot is a leading consumer comparison tech company that connects millions of users with the best products, services, and deals through advanced marketing strategies, data-driven technology, and deep market understanding.

Company Size: Moonshot is a small company with 2-10 employees, which may offer a more intimate work environment and the opportunity for significant impact on the business.

Founded: Moonshot was founded in 2017, making it a relatively young company with a focus on innovation and growth.

Company Description:

• Moonshot is a global alliance of 40+ space pioneers investing in ambitious founders and startups to expand our world into new frontiers.
• The company has made $800k of investments, currently valued at over $10.3 million, helping create an ecosystem worth $143 million and leading to over 100 new jobs created.
• Moonshot is currently raising new funds, incubating new startups, and onboarding new mentors to further amplify its collective impact.

Company Specialties:

• Space
• Startups
• Consulting
• Business Development
• Venture Capital
• Engineering

Company Website: moonshotspace.co

ASSUMPTION: Moonshot's focus on the iGaming industry and its partnership with elite brands suggest a high level of expertise and professionalism in the company's marketing efforts.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a significant amount of experience and expertise in PPC campaign management.

Reporting Structure: The PPC Campaign Manager will likely report directly to the Marketing Director or Head of Marketing and may oversee junior team members or external agencies.

Work Arrangement: This role is offered as a hybrid position, with employees working 2 days a week from the sea-view Tel Aviv HQ and the rest remotely.

Growth Opportunities:

• As a senior role, this position may offer opportunities for career progression within the marketing department or the company as a whole.
• The competitive nature of the iGaming industry may present opportunities for professional development and skill-building.
• The company's focus on innovation and growth may provide opportunities for employees to contribute to new projects and initiatives.

ASSUMPTION: Given the company's focus on performance and growth, there may be opportunities for the right candidate to take on additional responsibilities and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Moonshot's headquarters is located in Tel Aviv, with a sea-view office that offers a modern and collaborative work environment.

Office Location(s): Tel Aviv, Israel

Geographic Context:

• Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
• The city is known for its beaches, nightlife, and diverse food scene.
• Tel Aviv is also home to a significant number of iGaming companies, providing ample opportunities for networking and collaboration.

Work Schedule: The work schedule for this role is flexible, with the option to work remotely 3 days a week. Employees can expect to work full-time (40 hours per week) with some flexibility in their hours.

ASSUMPTION: The hybrid work arrangement offered by Moonshot may appeal to candidates who value a balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical interview with the Marketing Director or Head of Marketing
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• PPC campaign management expertise
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant PPC campaign management experience, with a focus on Google Search and the iGaming industry.
• Demonstrate a data-driven approach to marketing and an understanding of the competitive landscape in the iGaming sector.
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
• Prepare for technical questions related to PPC campaign management and be ready to discuss your approach to optimizing campaigns and driving ROI.

ATS Keywords: PPC, Google Search, Bing Ads, Google Ads, Excel, Google Analytics, SEMrush, iGaming, gaming, performance-driven, data-focused, competitive markets, campaign optimization, ROI

ASSUMPTION: The application process for this role may involve a combination of online assessments, technical interviews, and behavioral interviews to evaluate the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• SEMrush
• Excel
• Data visualization tools (Tableau, Power BI, QuickSight)

ASSUMPTION: The tools and technologies required for this role are standard in the PPC campaign management industry. Candidates should be comfortable using these platforms and be able to demonstrate their expertise in managing campaigns using these tools.

👔 Cultural Fit Considerations

Company Values:

• Performance-obsessed
• Innovation-driven
• Collaborative
• Supportive

Work Style:

• Data-driven
• Competitive
• Fast-paced
• High-intensity

Self-Assessment Questions:

• Do you thrive in competitive, high-intensity environments?
• Are you highly detail-oriented and performance-obsessed?
• Do you have a strong analytical mindset and a deep familiarity with tools like Google Analytics and SEMrush?

ASSUMPTION: Moonshot's focus on performance and innovation suggests that the company values candidates who are data-driven, competitive, and able to thrive in a fast-paced, high-intensity environment.

⚠️ Potential Challenges

• The competitive nature of the iGaming industry may present challenges in driving ROI and optimizing campaigns.
• The fast-paced, high-intensity work environment may be challenging for candidates who prefer a more laid-back work culture.
• The hybrid work arrangement may present challenges in maintaining work-life balance for some candidates.
• The company's focus on performance and growth may present challenges in meeting high expectations and maintaining a strong work ethic.

ASSUMPTION: The competitive nature of the iGaming industry and the company's focus on performance and growth may present unique challenges for candidates in this role.

📈 Similar Roles Comparison

• This role is similar to other senior PPC campaign manager positions in the iGaming industry, but may offer a more competitive salary and benefits package due to the company's focus on top-of-market compensation.
• The company's focus on performance and innovation may provide more opportunities for professional development and career growth compared to other roles in the industry.
• The hybrid work arrangement offered by Moonshot may be more appealing to candidates who value a balance between in-office collaboration and remote work flexibility.

ASSUMPTION: While this role is similar to other senior PPC campaign manager positions in the iGaming industry, Moonshot's focus on performance and innovation may provide unique opportunities for candidates in this role.

📝 Sample Projects

• Optimizing Google Search campaigns for a major iGaming brand to improve ROI and drive user acquisition
• Conducting keyword research and competitive analysis to identify new acquisition opportunities in the iGaming market
• Collaborating with creative and content teams to develop and test new ad copy and landing pages to improve conversion rates

ASSUMPTION: The sample projects provided are representative of the types of tasks and responsibilities that a senior PPC campaign manager might encounter in this role at Moonshot.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does Moonshot support the professional development and career growth of its employees?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
• How does Moonshot measure the success of its PPC campaigns, and what key performance indicators (KPIs) are most important for this role?
• What are the biggest challenges facing the iGaming industry, and how does Moonshot approach these challenges in its marketing efforts?

ASSUMPTION: The key questions provided are designed to help candidates better understand the role, the company, and the iGaming industry, as well as to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PPC campaign management experience and skills
• Prepare for technical interviews by brushing up on your knowledge of Google Ads, Bing Ads, Google Analytics, and SEMrush
• Research the iGaming industry and Moonshot's approach to marketing to demonstrate your understanding of the role and the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.