📌 Core Information
🔹 Job Title: PPC Executive
🔹 Company: ASOS
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing PPC campaigns across various platforms
- Collaborating with PPC Manager and Trade teams to drive profitable growth
- Monitoring and analyzing KPIs to provide actionable recommendations
- Staying updated with the latest trends and best practices in the PPC landscape
ASSUMPTION: This role requires a balance of technical skills in PPC management and a strong commercial mindset to drive growth and maximize ROI.
📋 Key Responsibilities
✅ Create, manage, and optimize PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads)
✅ Manage Google Merchant Center (GMC) for given markets, including troubleshooting feed issues and setting up GMC promotions
✅ Effectively manage and monitor PPC budgets
✅ Continuously monitor and analyze KPIs, providing regular, insightful reports with clear explanations and actionable recommendations
✅ Design and execute A/B tests to continually optimize performance
✅ Stay up-to-date with the latest trends, best practices, and algorithm updates in the PPC landscape, evaluating and implementing new features and technologies
ASSUMPTION: This role requires a proactive approach to staying informed about industry developments and continuously improving campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience managing and optimizing PPC campaigns with a demonstrable track record of success
Required Skills:
- Extensive experience with SA360, Google Ads, Apple Search Ads, and Microsoft Ads
- Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels)
- Demonstrable passion for working in the Retail industry with a commercial mindset
- Excel super user. Experience with Looker a bonus!
Preferred Skills:
- Google Ads and/or Microsoft Advertising certifications
- Familiarity with marketing automation platforms
- Experience managing large-scale PPC budgets
- European market experience or language capabilities
ASSUMPTION: Candidates should have a strong foundation in PPC management and a willingness to learn and adapt in a dynamic retail environment.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a PPC Executive role in London)
Benefits:
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales
- Access to a huge range of LinkedIn learning materials
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a PPC Executive role in London. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: ASOS is a global online retailer for fashion lovers, operating in the competitive retail apparel and fashion industry.
Company Size: ASOS has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: ASOS was founded in 2000 and has since grown into a global fashion destination for 20-somethings.
Company Description:
- ASOS exists to give people the confidence to be whoever they want to be, both in their personal lives and within the company.
- The company encourages employees to be authentic, brave, creative, and disciplined, fostering an entrepreneurial attitude.
- ASOS offers global reach and opportunities for personal growth, with a focus on pushing boundaries and challenging expectations.
Company Specialties:
- E-commerce and online retail
- Fashion and beauty
- Technology and innovation
- International expansion
Company Website: ASOS Careers
ASSUMPTION: ASOS's company culture emphasizes individuality, creativity, and continuous learning, providing a dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for a mid-level PPC professional looking to grow their career in a fast-paced retail environment.
Reporting Structure: The PPC Executive will report directly to the PPC Manager and collaborate closely with the Trade teams.
Work Arrangement: This is an on-site role, requiring the employee to work from ASOS's London headquarters.
Growth Opportunities:
- ASOS Develops offers personal development opportunities across the business.
- The company's global reach provides opportunities for international assignments or roles.
- Progression within the PPC team or into other digital marketing roles is possible with strong performance.
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: ASOS's London headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Hampstead Road, London, England, United Kingdom
Geographic Context:
- London is a major global city with a vibrant fashion scene and a diverse cultural landscape.
- The city offers excellent transportation links, making it easy to commute to work.
- London's time zone (GMT) may require some flexibility for international collaboration.
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 5:30 PM) with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: Working in London offers a dynamic and multicultural work environment, with opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Talent team
- In-depth interview with the PPC Manager and/or other team members
- Assessment or case study (if applicable)
- Final interview with the hiring manager
Key Assessment Areas:
- PPC campaign management and optimization skills
- Data analysis and reporting abilities
- Commercial mindset and understanding of the retail industry
- Cultural fit and alignment with ASOS's values
Application Tips:
- Highlight relevant PPC experience and achievements in your resume.
- Tailor your cover letter to demonstrate your passion for the Retail industry and ASOS.
- Prepare examples of A/B tests or campaign optimizations you've implemented in the past.
ATS Keywords: PPC, Google Ads, Microsoft Advertising, Apple Search Ads, campaign management, optimization, data analysis, retail, commercial mindset, ASOS
ASSUMPTION: ASOS's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Google Ads (formerly Google AdWords)
- Microsoft Advertising (formerly Bing Ads)
- Apple Search Ads
- Google Merchant Center
- Google Analytics
- Looker (data discovery and business intelligence platform)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Authentic
- Brave
- Creative
- Disciplined
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Entrepreneurial and proactive
Self-Assessment Questions:
- Do you embody ASOS's company values in your personal and professional life?
- Are you comfortable working in a fast-paced, dynamic retail environment?
- Do you thrive in a collaborative, data-driven work culture?
ASSUMPTION: Candidates who align with ASOS's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing large-scale PPC budgets and maximizing ROI
- Keeping up with the fast-paced nature of the retail industry and PPC landscape
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the company's trade calendar and promotional activities
ASSUMPTION: These challenges can be overcome with strong technical skills, a commercial mindset, and a proactive approach to continuous learning.
📈 Similar Roles Comparison
- Unlike other PPC roles, this position focuses on the retail industry and requires a strong commercial mindset.
- ASOS's global reach and fast-paced environment offer unique opportunities for career growth and development.
- This role may have more responsibility for managing GMC and troubleshooting feed issues compared to similar PPC Executive positions.
ASSUMPTION: This role offers a unique blend of PPC management and retail industry focus, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Optimizing PPC campaigns for ASOS's Black Friday sale, resulting in a 25% increase in conversions
- Implementing A/B tests to improve click-through rates and reduce cost-per-acquisition for ASOS's international markets
- Managing GMC for ASOS's end-of-season sale, ensuring accurate product feed data and maximizing exposure for trade promotions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for impact in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader digital marketing strategy?
- How does ASOS support the professional development and growth of its PPC team members?
- What are the most challenging aspects of working in a fast-paced retail environment, and how does ASOS address these challenges?
- How does ASOS approach international expansion, and what opportunities are there for growth in this area?
- What is the typical work-life balance for a PPC Executive at ASOS, and how does the company support work-life balance?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through ASOS Careers
- Tailor your resume and cover letter to highlight your relevant PPC experience and passion for the Retail industry.
- Prepare examples of A/B tests or campaign optimizations you've implemented in the past.
- Follow up with ASOS's Talent team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
