📌 Core Information
🔹 Job Title: PPC Executive
🔹 Company: Harrods
🔹 Location: Hammersmith, London
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving business goals through PPC strategy
- Optimizing campaigns and monitoring KPIs
- Leveraging first-party data to drive traffic
- Managing budgets and testing roadmaps
- Staying updated with digital trends and platform changes
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Optimize PPC campaigns to drive business goals
✅ Monitor and analyze KPIs to measure campaign performance
✅ Leverage first-party data to drive traffic to Harrods' owned retail properties and website
✅ Manage budgets, including invoice processes and allocate spend across channels based on performance and strategic priorities
✅ Manage testing roadmap and execution, including testing concept and performance output
✅ Support with product feed management and optimizations
✅ Stay up to date with digital trends, Google changes, and paid media innovations relevant to the luxury sector
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of delivering measurable ROI from PPC campaigns (2-5 years)
Required Skills:
- Proficient in Google Ads, SA360, Microsoft Ads, Google Analytics, and Google Tag Manager
- Strong understanding of digital marketing KPIs: CTR, CPC, CPA, ROAS, and conversion rates
- Excellent attention to detail
- Excellent communication skills (both written and verbal)
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously
- Excellent interpersonal skills
Preferred Skills:
- Experience with luxury retail or high-end brands
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, a strong understanding of the luxury retail sector and its unique challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for mid-level PPC roles in London)
Benefits:
- Competitive pension scheme
- Generous staff discount
- Access to various learning and development opportunities
- Life assurance and private healthcare
Working Hours: 37.5 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level PPC roles in London. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Luxury Retail
Company Size: 1,001-5,000 employees
Founded: 1849
Company Description:
- Harrods is one of the world’s leading luxury department stores
- Offers a wide range of products, from fashion and accessories to homeware and food
- Known for its iconic Knightsbridge store and global online presence
Company Specialties:
- Luxury Retail
- Distribution
- Restaurants
- ECommerce
- Digital
- Marketing
- Creative
- HR
- and IT
Company Website: harrods.com
ASSUMPTION: Harrods' unique position in the luxury retail sector means that applicants should expect a high level of competition and a strong focus on brand image and customer experience.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to Cindy Cheng, Performance Marketing Manager
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential progression to Senior PPC Executive or similar roles within the Performance Marketing team
- Broad exposure to various aspects of digital marketing and eCommerce
- Opportunities to work on high-profile campaigns and projects
ASSUMPTION: Given Harrods' size and scope, there may be opportunities for internal transfers or promotions within the company.
🌍 Location & Work Environment
Office Type: Modern, upscale office environment
Office Location(s): Hammersmith Road, London
Geographic Context:
- Hammersmith is a vibrant, multicultural neighborhood in West London
- Well-connected by public transportation, with easy access to Central London
- Surrounded by various amenities, including shops, restaurants, and parks
Work Schedule: Standard office hours, Monday to Friday, with some flexibility for remote work
ASSUMPTION: While the role is primarily on-site, there may be opportunities for flexible or remote work, depending on individual circumstances and team needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site interview with the hiring manager and/or other team members
- Final interview with the department head or another senior stakeholder
Key Assessment Areas:
- PPC campaign management skills
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Harrods' values
Application Tips:
- Highlight specific examples of successful PPC campaigns and the strategies behind them
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Demonstrate a strong understanding of Harrods' brand and its unique position in the luxury retail sector
ATS Keywords: PPC, Google Ads, SA360, Microsoft Ads, Google Analytics, Google Tag Manager, Luxury Retail, Campaign Management, KPIs, CTR, CPC, CPA, ROAS, Conversion Rates
ASSUMPTION: Given Harrods' size and the competitive nature of the luxury retail industry, the application process may be rigorous and involve multiple rounds of interviews.
🛠️ Tools & Technologies
- Google Ads
- SA360
- Microsoft Ads
- Google Analytics
- Google Tag Manager
- Excel or Google Sheets
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should be comfortable using industry-standard PPC and analytics tools, as well as basic project management software.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Artistry
- Inspiration
- Reinvention
- Surprise
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Customer-centric and committed to exceptional service
Self-Assessment Questions:
- How do you embody Harrods' values in your daily work?
- Can you provide an example of a time when you had to adapt to significant changes in a project or campaign?
- How do you ensure that your work aligns with the unique needs and expectations of luxury retail customers?
ASSUMPTION: Applicants should be prepared to demonstrate a strong cultural fit with Harrods' values and work style, as well as a deep understanding of the luxury retail sector.
⚠️ Potential Challenges
- Managing high budgets and expectations for PPC campaigns
- Keeping up with the fast-paced nature of digital marketing and eCommerce
- Balancing the need for data-driven decision making with creative problem-solving
- Navigating the competitive landscape of luxury retail and maintaining Harrods' unique position
ASSUMPTION: Applicants should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic, high-pressure environment.
📈 Similar Roles Comparison
- Compared to other PPC Executive roles, this position offers a unique opportunity to work in the luxury retail sector and gain exposure to high-end brands and customers
- Harrods' size and scope provide a broader range of projects and growth opportunities compared to smaller organizations
- This role may have more focus on brand management and customer experience compared to similar roles in other industries
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and personal preferences.
📝 Sample Projects
- Developing and executing a PPC campaign to promote a new luxury product launch
- Analyzing campaign performance data to identify trends and optimize strategies
- Collaborating with cross-functional teams to create targeted, data-driven marketing campaigns
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to deliver measurable results.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the PPC team in the next 6-12 months, and how can this role help address them?
- How does this role fit into the broader marketing and eCommerce strategies for Harrods?
- What opportunities are there for professional development and growth within the Performance Marketing team?
- How does Harrods support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to Harrods' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your PPC campaign management experience and relevant skills
- Prepare for interviews by researching Harrods' brand, values, and unique position in the luxury retail sector
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
