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PPC Executive

ASOS
Full-time
On-site
London, London, City of, United Kingdom
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: PPC Executive

πŸ”Ή Company: ASOS

πŸ”Ή Location: London, England, United Kingdom

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Retail Apparel and Fashion

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and optimizing PPC campaigns across various platforms
  • Collaborating with PPC Manager and Trade teams to drive profitable growth
  • Monitoring and analyzing KPIs, providing regular reports with actionable recommendations
  • Staying updated with the latest trends and best practices in the PPC landscape

ASSUMPTION: This role requires a high level of proficiency in PPC management and a strong understanding of digital marketing principles. Candidates should be comfortable working both independently and collaboratively within a dynamic team.

πŸ“‹ Key Responsibilities

βœ… Create, manage, and optimize PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads)

βœ… Manage Google Merchant Center (GMC) for given markets, including troubleshooting feed issues and setting up GMC promotions

βœ… Effectively manage and monitor PPC budgets

βœ… Continuously monitor and analyze KPIs, providing regular, insightful reports with clear explanations and actionable recommendations

βœ… Design and execute A/B tests to continually optimize performance

βœ… Stay up-to-date with the latest trends, best practices, and algorithm updates in the PPC landscape, evaluating and implementing new features and technologies

ASSUMPTION: The role requires a proactive approach to staying informed about industry trends and a data-driven mindset to continuously improve campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience managing and optimizing PPC campaigns with a demonstrable track record of success

Required Skills:

  • Extensive experience with SA360, Google Ads, Apple Search Ads, and Microsoft Ads
  • Experience with Google Shopping & Merchant Center, UAC, DemandGen, YouTube, Google Analytics
  • Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels)
  • Demonstrable passion for working in the Retail industry with a commercial mindset
  • Excel super user. Experience with Looker a bonus!

Preferred Skills:

  • Google Ads and/or Microsoft Advertising certifications
  • Familiarity with marketing automation platforms
  • Experience managing large-scale PPC budgets
  • European market experience or language capabilities

ASSUMPTION: Candidates should have a strong foundation in PPC management and a solid understanding of the broader digital marketing landscape. Familiarity with marketing automation platforms and experience managing large-scale PPC budgets would be beneficial but not required.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 - Β£35,000 per annum (based on experience and market rates for PPC Executives in London)

Benefits:

  • Employee discount (hello ASOS discount!)
  • ASOS Develops (personal development opportunities across the business)
  • Employee sample sales
  • Access to a huge range of LinkedIn learning materials
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Discretionary bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range is an estimate based on market rates for PPC Executives in London with 2-5 years of experience. The benefits package is comprehensive and designed to support employees' personal and professional growth.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: ASOS is a leading online retailer for fashion lovers, operating in the competitive retail apparel and fashion industry.

Company Size: ASOS has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: ASOS was founded in 2000 and has since grown to become a global fashion destination for 20-somethings.

Company Description:

  • ASOS exists to give people the confidence to be whoever they want to be, both in terms of their customers and employees.
  • The company encourages creativity, authenticity, and a entrepreneurial attitude, with a global reach and a truly entrepreneurial attitude.
  • ASOS is determined to succeed and trusts its employees to deliver, pushing boundaries and challenging expectations.

Company Specialties:

  • Internet and e-commerce
  • Retail and technology
  • Fashion and beauty
  • International markets

Company Website: asoscareers.asos.com

ASSUMPTION: ASOS's company culture emphasizes individuality, creativity, and a strong work ethic. The company's global presence and diverse workforce provide ample opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in PPC management.

Reporting Structure: The PPC Executive will report directly to the PPC Manager and work closely with the Trade teams.

Work Arrangement: This is an on-site role, with the primary office location in London, England, United Kingdom.

Growth Opportunities:

  • Potential progression to PPC Manager or similar roles within the digital marketing team
  • Broadening of responsibilities to include additional channels or markets
  • Opportunities to work on special projects or initiatives

ASSUMPTION: This role offers significant growth potential, both within the digital marketing team and across ASOS's broader organization. Candidates should be proactive in seeking out opportunities for professional development and growth.

🌍 Location & Work Environment

Office Type: ASOS's London office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Hampstead Road, London, England, United Kingdom

Geographic Context:

  • London is a vibrant, multicultural city with a thriving fashion industry and numerous opportunities for personal and professional growth.
  • The city offers a wide range of cultural attractions, entertainment options, and culinary experiences.
  • London has a well-developed public transportation system, making it easy to commute to and from the office.

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, ASOS is flexible and accommodates employees' needs whenever possible.

ASSUMPTION: ASOS's London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth. The city of London offers a wealth of cultural and entertainment options, making it an attractive location for both work and leisure.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the Talent team
  • Technical assessment or case study
  • Final interview with the hiring manager and/or team members

Key Assessment Areas:

  • PPC campaign management and optimization skills
  • Data analysis and interpretation abilities
  • Understanding of the broader digital marketing landscape
  • Commercial mindset and strategic thinking
  • Cultural fit and alignment with ASOS's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant PPC management experience and skills
  • Demonstrate your understanding of ASOS's business and the retail fashion industry
  • Showcase your passion for digital marketing and commitment to continuous learning

ATS Keywords: PPC, Google Ads, Microsoft Advertising, Apple Search Ads, campaign management, optimization, data analysis, digital marketing, retail fashion, commercial mindset

ASSUMPTION: ASOS's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Candidates should be prepared to demonstrate their expertise in PPC management and their understanding of the broader digital marketing landscape.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Microsoft Advertising
  • Apple Search Ads
  • Google Merchant Center
  • Google Analytics
  • Looker
  • Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: Candidates should have extensive experience with the listed PPC platforms and tools. Familiarity with marketing automation platforms would be beneficial but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Authentic
  • Brave
  • Creative
  • Disciplined

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and open to feedback

Self-Assessment Questions:

  • Do you embody ASOS's company values, and how have you demonstrated them in your previous roles?
  • How do you approach working collaboratively with team members and stakeholders?
  • Can you provide an example of a time when you had to adapt to a significant change or challenge in your work environment?

ASSUMPTION: ASOS places a strong emphasis on cultural fit and alignment with the company's values. Candidates should be prepared to demonstrate their fit with ASOS's work style and values during the interview process.

⚠️ Potential Challenges

  • Managing large-scale PPC budgets and campaigns across multiple platforms
  • Keeping up with the fast-paced and ever-evolving digital marketing landscape
  • Balancing the need for data-driven decision-making with the requirement for creativity and innovation
  • Working effectively within a dynamic and collaborative team environment

ASSUMPTION: The PPC Executive role presents several challenges, including managing large-scale PPC budgets and campaigns, staying current with industry trends, and balancing data-driven decision-making with creativity. Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a dynamic team environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other PPC Executive roles, this position offers a unique opportunity to work for a global fashion retailer with a strong brand and extensive online presence.
  • ASOS's focus on creativity, authenticity, and individuality sets it apart from other retailers in the industry.
  • This role offers significant growth potential, both within the digital marketing team and across ASOS's broader organization.

ASSUMPTION: The PPC Executive role at ASOS presents a unique opportunity for candidates looking to work for a global fashion retailer with a strong brand and a focus on creativity and individuality. The role offers significant growth potential and the chance to make a real impact on the company's digital marketing efforts.

πŸ“ Sample Projects

  • Optimizing PPC campaigns for a major product launch or seasonal promotion
  • Developing and implementing a comprehensive A/B testing strategy to improve campaign performance
  • Collaborating with the Trade team to create and execute targeted PPC campaigns for specific markets or customer segments

ASSUMPTION: The PPC Executive role at ASOS offers a wide range of projects and initiatives, from optimizing PPC campaigns for major product launches to developing and implementing comprehensive A/B testing strategies. Candidates should be prepared to take on a variety of challenges and demonstrate their ability to work collaboratively with other teams.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the digital marketing department?
  • How does ASOS support the professional development and growth of its employees?
  • Can you provide an example of a successful PPC campaign that ASOS has executed in the past, and what made it so effective?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does ASOS approach work-life balance, and what support does the company offer to its employees?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during the interview process. These questions should demonstrate their interest in the role and their understanding of ASOS's business and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through ASOS Careers
  • Tailor your resume and cover letter to highlight your relevant PPC management experience and skills
  • Prepare for a phone or video screening with the Talent team, focusing on your PPC campaign management and optimization skills
  • Complete a technical assessment or case study, demonstrating your ability to analyze data and develop actionable recommendations
  • Prepare for a final interview with the hiring manager and/or team members, focusing on your cultural fit and alignment with ASOS's values
  • Follow up with the hiring manager within one week of the final interview, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.