📌 Core Information
🔹 Job Title: PPC Manager (iGaming)
🔹 Company: Kinetic Investments
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Managing Paid Search campaigns across Google & Bing Ads
- Developing media buying strategies and A/B testing plans
- Preparing KPIs, budgets, and forecasts for various verticals
- Taking a data-driven approach to optimize campaigns and improve performance
- Collaborating with a small, entrepreneurial team to support growth
ASSUMPTION: This role requires a high level of organization, proactivity, and adaptability to thrive in a fast-paced, growing environment. Previous experience in iGaming or Sweepstakes casino industry is crucial for success.
📋 Key Responsibilities
✅ Manage full-cycle execution of campaigns with varying objectives across paid media channels
✅ Prepare KPIs, budgets, and forecasts for a variety of verticals
✅ Take a data-driven approach to make informed decisions while optimizing campaigns and improving performance
✅ Manage performance and post-campaign analysis reporting
✅ Deep understanding of different user journeys and full funnel marketing
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis. Strong communication skills are essential to collaborate effectively with the team and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in a digital advertising role, with a focus on PPC and iGaming/Sweepstakes casino industry
Required Skills:
- Advanced level Excel/Google Sheets
- Proficient in Google Ads and analytics tools
- Highly organized with good time management skills
- Meticulous attention to detail
- Analytical, numerate, and commercially minded
- Strong analytical and communication skills
- Experience managing substantial ad budgets
Preferred Skills:
- Experience with Google Tag Manager, Google Analytics, Asana, and Google Data Studio
- Marketing research tools and creative tools experience
ASSUMPTION: Candidates with a proven track record in PPC management, particularly within the iGaming or Sweepstakes casino industry, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £60,000 per annum, depending on experience
Benefits:
- Company bonus & profit sharing scheme
- Fully remote working policy
- Working from home budgets
- Generous holiday entitlement of 25 days (plus bank & public holidays), with an additional day added for every year worked, up to a maximum of 30 days
- Company pension scheme
Working Hours: Full-time (40 hours/week), flexible schedule
ASSUMPTION: The salary range is competitive for the UK market and reflects the level of experience required for this role. Benefits are designed to support a remote, global workforce.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals
Company Size: Small (11-50 employees), allowing for close collaboration and impact on growth
Founded: 2016, with a focus on early-stage companies transforming the digital landscape
Company Description:
- Kinetic Investments is a venture capital firm dedicated to early-stage companies that are transforming the digital landscape.
- They specialize in pre-seed and seed-stage investments, offering strategic guidance and operational support.
- Their portfolio includes 12 transformative startups and over 100 digital brands.
Company Specialties:
- Pre-seed and seed-stage investments
- Strategic guidance and operational support
- Global scaling and significant milestone achievement
Company Website: http://ki.uk
ASSUMPTION: Kinetic Investments' focus on early-stage companies and global scaling opportunities makes it an attractive place for ambitious professionals seeking growth and impact.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and impact
Reporting Structure: Reports directly to the Head of PPC, with close collaboration with the small, entrepreneurial team
Work Arrangement: Fully remote, with team members based all over the world
Growth Opportunities:
- As the team scales, there will be opportunities to take on more responsibility and grow within the business
- The company offers a place for applicants to take ownership of their work and make a real impact on results
- Everyone is valued, listened to, and recognized for their contributions to the company's success
ASSUMPTION: This role offers a unique opportunity to join a growing team, make a significant impact, and grow professionally within the company.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office
Office Location(s): London, United Kingdom (with team members based all over the world)
Geographic Context:
- The United Kingdom has a thriving iGaming industry, with numerous opportunities for growth and collaboration
- The remote work environment allows for a diverse and global team, fostering unique perspectives and ideas
- The company's global presence enables collaboration with team members across different time zones
Work Schedule: Flexible, with a focus on results and performance rather than hours worked
ASSUMPTION: The fully remote work environment offers applicants the opportunity to work from anywhere in the world, with a flexible schedule that prioritizes results and performance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and experience
- Technical assessment or case study to evaluate skills and problem-solving abilities
- Final interview with the team to assess cultural fit and answer any remaining questions
Key Assessment Areas:
- PPC management skills and experience
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in iGaming or Sweepstakes casino industry and PPC management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for the technical assessment or case study by brushing up on your PPC and data analysis skills
- Research the company and its portfolio to demonstrate your understanding of their mission and values
ATS Keywords: PPC, Google Ads, Bing Ads, campaign management, data analysis, iGaming, Sweepstakes casino, media buying strategies, A/B testing
ASSUMPTION: The application process is designed to evaluate candidates' technical skills, problem-solving abilities, and cultural fit. Applicants should be prepared to demonstrate their experience and expertise in PPC management and iGaming industry knowledge.
🛠️ Tools & Technologies
- Google Ads
- Google Tag Manager
- Google Analytics
- Excel / Google Sheets
- Asana
- Google Data Studio (preferred)
- Marketing research tools
- Creative tools
ASSUMPTION: Familiarity with these tools is essential for success in this role. Applicants should be comfortable using them and able to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Collaboration and teamwork
- Results-driven and proactive approach
- Resilience and adaptability
Work Style:
- High levels of energy and enthusiasm
- Hard working and proactive
- Thrives in a challenging and fast-paced environment
- Resilient and maintains a positive attitude at all times
Self-Assessment Questions:
- Do you have a proven track record of success in PPC management, particularly within the iGaming or Sweepstakes casino industry?
- Are you comfortable working remotely and collaborating with a global team?
- Do you thrive in a fast-paced, challenging environment and maintain a positive attitude under pressure?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling experience in this role.
⚠️ Potential Challenges
- The fast-paced, growing environment may require applicants to adapt quickly and manage multiple priorities
- The remote work environment may present communication and collaboration challenges that require proactive management
- The iGaming industry can be competitive and dynamic, requiring applicants to stay up-to-date with trends and best practices
- The company's global presence may result in time zone differences that require applicants to be flexible and accommodating
ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them proactively and effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on the iGaming and Sweepstakes casino industry, requiring specific experience and knowledge
- Compared to other PPC management roles, this position offers the opportunity to work with a small, entrepreneurial team and have a significant impact on the company's growth
- Career paths may vary depending on the company's growth and the individual's performance and aspirations
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive PPC strategy for a new iGaming brand launch
- Optimizing PPC campaigns for an established Sweepstakes casino client to improve ROI and drive growth
- Conducting A/B testing and analyzing results to inform campaign optimizations and improve performance
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities applicants can expect in this role. Applicants should be prepared to discuss their relevant experience and how it applies to these projects.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company and its portfolio?
- What are the most significant challenges facing the iGaming industry, and how does this role address them?
- What opportunities are there for growth and development within the company?
- How does the company support remote work and collaboration across different time zones?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and its culture. Applicants should be prepared to ask thoughtful and insightful questions to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in PPC management and the iGaming industry
- Prepare for the technical assessment or case study by brushing up on your PPC and data analysis skills
- Research the company and its portfolio to demonstrate your understanding of their mission and values
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
