📌 Core Information
🔹 Job Title: PPC Manager (iGaming/Sweepstakes)
🔹 Company: Kinetic Investments
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing Paid Search campaigns across Google and Bing Ads
- Developing media buying strategies and A/B testing plans
- Preparing KPIs, budgets, and forecasts for various verticals
- Taking a data-driven approach to optimize campaigns and improve performance
- Collaborating with a small, entrepreneurial team to support growth
ASSUMPTION: This role requires a high level of organization, proactivity, and adaptability to thrive in a fast-paced, growing environment.
📋 Key Responsibilities
✅ Manage full-cycle execution of campaigns with varying objectives across paid media channels
✅ Develop and implement media buying strategies and A/B testing plans
✅ Prepare KPIs, budgets, and forecasts for a variety of verticals
✅ Take a data-driven approach to optimize campaigns and improve performance
✅ Manage performance and post-campaign analysis reporting
✅ Deep understanding of different user journeys and full-funnel marketing
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in a digital advertising role, with a focus on PPC and iGaming/Sweepstakes industry
Required Skills:
- Advanced level Excel/Google Sheets
- Proficient in Google Ads and analytics tools
- Strong analytical and communication skills
- Experience managing substantial ad budgets
- Highly organized with good time management skills
- Meticulous attention to detail
- Commercially minded
Preferred Skills:
- Experience with Google Tag Manager, Google Analytics, and Google Data Studio
- Knowledge of marketing research tools and creative tools
ASSUMPTION: Candidates with a strong background in PPC and a deep understanding of the iGaming/Sweepstakes industry will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £60,000 per annum, depending on experience
Benefits:
- Company bonus & profit sharing scheme
- Fully remote working policy
- Working from home budgets
- Generous holiday entitlement (25 days + bank & public holidays, increasing to 30 days)
- Company pension scheme
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is competitive for the UK market and the role's requirements. Benefits are designed to support remote work and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Venture Capital and Private Equity Principals
Company Size: Small (11-50 employees)
Founded: 2016
Company Description:
- Kinetic Investments is a venture capital firm dedicated to early-stage companies transforming the digital landscape
- Specializes in pre-seed and seed-stage investments, offering strategic guidance and operational support
- Behind over 100+ digital brands and 12 transformative startups since its inception
Company Specialties:
- Early-stage investments
- Strategic guidance
- Operational support
Company Website: ki.uk
ASSUMPTION: Kinetic Investments is an early-stage investor focused on digital transformation, offering a dynamic environment for portfolio companies and employees.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: Reports to the Head of PPC
Work Arrangement: Fully remote, with team members based worldwide
Growth Opportunities:
- Potential to grow within the business and make a real impact on results
- Opportunities to work with a talented and hard-working group of people
- Real opportunities to grow professionally and be rewarded for efforts
ASSUMPTION: This role offers growth opportunities as the company and team expand.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): London, United Kingdom; Dubai, United Arab Emirates; India
Geographic Context:
- United Kingdom: Central time zone, diverse culture, and strong iGaming industry
- United Arab Emirates: Gulf time zone, multicultural environment, and growing iGaming market
- India: Indian Standard time zone, diverse culture, and emerging iGaming industry
Work Schedule: Flexible, with a focus on results and performance
ASSUMPTION: The fully remote work environment offers flexibility and the opportunity to work with a global team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- PPC campaign management skills
- Understanding of the iGaming/Sweepstakes industry
- Data analysis and interpretation
- Communication and presentation skills
Application Tips:
- Highlight relevant PPC experience and iGaming industry knowledge
- Demonstrate strong analytical and communication skills
- Showcase your ability to work independently and collaboratively in a remote environment
ATS Keywords: PPC, Google Ads, Bing Ads, iGaming, Sweepstakes, campaign management, data-driven, optimization, KPIs, budgets, forecasts, user journeys, full-funnel marketing
ASSUMPTION: The application process may vary, but typically involves multiple stages and assessments to evaluate the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Google Tag Manager
- Google Analytics
- Excel/Google Sheets
- Asana
- Google Data Studio (preferred)
- Marketing research tools
- Creative tools
ASSUMPTION: Proficiency in these tools is essential for success in this role, with Google Data Studio being a plus.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Collaboration
- Results-driven
Work Style:
- High levels of energy and enthusiasm
- Hard working and proactive
- Thrives in a challenging and fast-paced environment
- Resilient and maintains a positive attitude at all times
Self-Assessment Questions:
- Do you thrive in a fast-paced, entrepreneurial environment?
- Are you comfortable working remotely with a global team?
- Do you have a strong work ethic and a positive attitude?
ASSUMPTION: Kinetic Investments values candidates who are entrepreneurial, collaborative, and results-driven, with a strong work ethic and positive attitude.
⚠️ Potential Challenges
- Managing campaigns across multiple time zones
- Keeping up with industry trends and algorithm changes
- Balancing strategic planning with hands-on campaign management
- Adapting to a fast-paced, growing environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a data-driven approach.
📈 Similar Roles Comparison
- This role focuses on PPC campaign management within the iGaming/Sweepstakes industry, unlike broader marketing roles
- It requires a strong understanding of user journeys and full-funnel marketing, setting it apart from more specialized roles
- Career progression may involve moving into a senior or management role within the marketing team
ASSUMPTION: This role offers a unique blend of PPC campaign management and industry-specific knowledge, with opportunities for career growth.
📝 Sample Projects
- Developing and implementing a new PPC strategy for an iGaming client
- Optimizing a Sweepstakes campaign to improve ROI and user acquisition
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its employees?
- What is the team structure, and how does this role collaborate with other departments?
- What are the biggest challenges facing the iGaming/Sweepstakes industry, and how does this role address them?
ASSUMPTION: These questions help candidates understand the role's context, expectations, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your PPC experience and iGaming industry knowledge
- Prepare for the interview by researching the company and practicing your responses to common PPC and iGaming questions
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
